Based on 832 businesses audited.
The New York Times has 28.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: The New York Times (www.nytimes.com)
This is a benchmark for low-BS publishing. The site prioritizes noun-heavy headlines over adjective-heavy marketing, backed by a technical schema that proves its legacy and authorship. The only minor detection points come from technical rendering blocks on deep article pages.
Media, News & Publishing Reputation: The New York Times (www.nytimes.com)
The site is an archetypal fit for the Media, News & Publishing category. The content is characterized by high-velocity event reporting, investigative analysis, and vertical-specific sub-brands like Wirecutter and The Athletic, all supported by granular metadata and authorship.
“The score of 94 is driven primarily by minor trust theatre flags where review counts are displayed without direct verification mappings on summary pages and a small amount of industry jargon in the schema. In all other pillars, the site exhibits maximum substance and zero fluff.”