Based on 831 businesses audited.
ProPublica has 30.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: ProPublica (propublica.org)
ProPublica is a substance-first entity that treats its audience as informed citizens rather than marketing targets. The site is a rare example of a 4-page audit where the BS score is driven almost entirely by technical metadata technicalities rather than content fluff. It is the forensic baseline for anti-BS web design.
Media, News & Publishing Reputation: ProPublica (propublica.org)
The site is a textbook match for the Media, News & Publishing category, specifically investigative journalism. The content types—deep-dive investigations, impact reports, and data journalism tools—perfectly align with the claimed editorial mission.
“The score of 96 is exceptionally low, driven by near-perfect scores in Information Density and Semantic Coherence. The few points accrued come from Step 4 (Industry Cliché matches) and Step 5 (Identity Schema gaps), representing minor technical optimizations rather than conceptual bullshit.”