ProPublica
(https://propublica.org) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
The site displays minimal trust theatre. While the review_count is high and trust_theatre_flag is true, the site avoids the typical BS pattern by providing immediate proof paths through named journalists and Impact of Our Reporting sections. A minor 1-point penalty is applied because reviews are referenced in metadata without direct links to a third-party verification platform in the provided crawl.
Proof density is at the maximum achievable level for this framework. Verifiable evidence points include 18 million tax filing documents, 72 stories in a specific series, and exact dates for all reporting (e.g., June 18, 2026). The site consistently links to its own impact, proving that its signal leads to measurable real-world outcomes.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
521Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 0 |
| /topics/abortion/ | 211 | 0 |
| /topics/civil-rights/ | 82 | 0 |
| /topics/courts/ | 165 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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"about": {
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},
"datePublished": "2026-06-18T09:01:00+00:00",
"dateModified": "2026-06-18T15:24:38+00:00",
"description": "ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.",
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/topics/abortion/
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/topics/civil-rights/
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/topics/courts/
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Explore the other reputation pillars for ProPublica
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from ProPublica, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ProPublica: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://propublica.org to view the most current version of its content and see directly what this company is about and what it offers.