ProPublica
(https://propublica.org) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is established through explicit bylines for every story (e.g., Kavitha Surana, Justin Elliott) and transparent impact reporting. The identity is verified via robust Organization schema and social SameAs links. A minor gap exists in the provided schema data which lacks granular Person schema for individual reporters, though their real-world footprint is evident in the text.
There is no disconnect between claims and performance. The site claims to investigate the public interest and demonstrates this with specific articles on toxic wastewater in Oklahoma and secret SpaceX investors. Every bold assertion is paired with a documented investigation or a dataset link.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.propublica.org/",
"url": "https://www.propublica.org/",
"name": "ProPublica — Investigative Journalism and News in the Public Interest",
"isPartOf": {
"@id": "https://www.propublica.org/#website"
},
"about": {
"@id": "https://www.propublica.org/#organization"
},
"datePublished": "2026-06-18T09:01:00+00:00",
"dateModified": "2026-06-18T15:24:38+00:00",
"description": "ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.",
"breadcrumb": {
"@id": "https://www.propublica.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.propublica.org/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.propublica.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.propublica.org/#website",
"url": "https://www.propublica.org/",
"name": "ProPublica",
"description": "Investigative Journalism in the Public Interest",
"publisher": {
"@id": "https://www.propublica.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.propublica.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.propublica.org/#organization",
"name": "ProPublica",
"url": "https://www.propublica.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.propublica.org/#/schema/logo/image/",
"url": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"contentUrl": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"width": 7653,
"height": 1000,
"caption": "ProPublica"
},
"image": {
"@id": "https://www.propublica.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/propublica",
"https://x.com/propublica",
"https://newsie.social/@ProPublica"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "ProPublica",
"url": "https://www.propublica.org"
}
]
/topics/abortion/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.propublica.org/topics/abortion",
"url": "https://www.propublica.org/topics/abortion",
"name": "Investigative Reporting on Abortion — ProPublica",
"isPartOf": {
"@id": "https://www.propublica.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.propublica.org/topics/abortion#primaryimage"
},
"image": {
"@id": "https://www.propublica.org/topics/abortion#primaryimage"
},
"thumbnailUrl": "https://www.propublica.org/wp-content/uploads/2026/01/ProPublica_CijiGraham_Mother_Healthcare_Abortion_043_maxHeight_3000_maxWidth_3000-1.jpg",
"breadcrumb": {
"@id": "https://www.propublica.org/topics/abortion#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.propublica.org/topics/abortion#primaryimage",
"url": "https://www.propublica.org/wp-content/uploads/2026/01/ProPublica_CijiGraham_Mother_Healthcare_Abortion_043_maxHeight_3000_maxWidth_3000-1.jpg",
"contentUrl": "https://www.propublica.org/wp-content/uploads/2026/01/ProPublica_CijiGraham_Mother_Healthcare_Abortion_043_maxHeight_3000_maxWidth_3000-1.jpg",
"width": 3000,
"height": 1996
},
{
"@type": "BreadcrumbList",
"@id": "https://www.propublica.org/topics/abortion#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.propublica.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Health Care",
"item": "https://www.propublica.org/topics/health-care"
},
{
"@type": "ListItem",
"position": 3,
"name": "Abortion"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.propublica.org/#website",
"url": "https://www.propublica.org/",
"name": "ProPublica",
"description": "Investigative Journalism in the Public Interest",
"publisher": {
"@id": "https://www.propublica.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.propublica.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.propublica.org/#organization",
"name": "ProPublica",
"url": "https://www.propublica.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.propublica.org/#/schema/logo/image/",
"url": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"contentUrl": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"width": 7653,
"height": 1000,
"caption": "ProPublica"
},
"image": {
"@id": "https://www.propublica.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/propublica",
"https://x.com/propublica",
"https://newsie.social/@ProPublica"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Abortion",
"url": "http://www.propublica.org/topics/abortion"
}
]
/topics/civil-rights/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.propublica.org/topics/civil-rights",
"url": "https://www.propublica.org/topics/civil-rights",
"name": "Investigative Reporting on Civil Rights — ProPublica",
"isPartOf": {
"@id": "https://www.propublica.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.propublica.org/topics/civil-rights#primaryimage"
},
"image": {
"@id": "https://www.propublica.org/topics/civil-rights#primaryimage"
},
"thumbnailUrl": "https://www.propublica.org/wp-content/uploads/2025/05/USATSI_13907767_maxWidth_3000_maxHeight_3000_ppi_72_quality_95_embedColorProfile_true.jpg",
"breadcrumb": {
"@id": "https://www.propublica.org/topics/civil-rights#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.propublica.org/topics/civil-rights#primaryimage",
"url": "https://www.propublica.org/wp-content/uploads/2025/05/USATSI_13907767_maxWidth_3000_maxHeight_3000_ppi_72_quality_95_embedColorProfile_true.jpg",
"contentUrl": "https://www.propublica.org/wp-content/uploads/2025/05/USATSI_13907767_maxWidth_3000_maxHeight_3000_ppi_72_quality_95_embedColorProfile_true.jpg",
"width": 3000,
"height": 2012
},
{
"@type": "BreadcrumbList",
"@id": "https://www.propublica.org/topics/civil-rights#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.propublica.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Civil Rights"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.propublica.org/#website",
"url": "https://www.propublica.org/",
"name": "ProPublica",
"description": "Investigative Journalism in the Public Interest",
"publisher": {
"@id": "https://www.propublica.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.propublica.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.propublica.org/#organization",
"name": "ProPublica",
"url": "https://www.propublica.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.propublica.org/#/schema/logo/image/",
"url": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"contentUrl": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"width": 7653,
"height": 1000,
"caption": "ProPublica"
},
"image": {
"@id": "https://www.propublica.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/propublica",
"https://x.com/propublica",
"https://newsie.social/@ProPublica"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Civil Rights",
"url": "http://www.propublica.org/topics/civil-rights"
}
]
/topics/courts/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.propublica.org/topics/courts",
"url": "https://www.propublica.org/topics/courts",
"name": "Investigative Reporting on Courts — ProPublica",
"isPartOf": {
"@id": "https://www.propublica.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.propublica.org/topics/courts#primaryimage"
},
"image": {
"@id": "https://www.propublica.org/topics/courts#primaryimage"
},
"thumbnailUrl": "https://www.propublica.org/wp-content/uploads/2026/04/GettyImages-1169089767_maxHeight_3000_maxWidth_3000.jpg",
"breadcrumb": {
"@id": "https://www.propublica.org/topics/courts#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.propublica.org/topics/courts#primaryimage",
"url": "https://www.propublica.org/wp-content/uploads/2026/04/GettyImages-1169089767_maxHeight_3000_maxWidth_3000.jpg",
"contentUrl": "https://www.propublica.org/wp-content/uploads/2026/04/GettyImages-1169089767_maxHeight_3000_maxWidth_3000.jpg",
"width": 3000,
"height": 2000
},
{
"@type": "BreadcrumbList",
"@id": "https://www.propublica.org/topics/courts#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.propublica.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Courts"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.propublica.org/#website",
"url": "https://www.propublica.org/",
"name": "ProPublica",
"description": "Investigative Journalism in the Public Interest",
"publisher": {
"@id": "https://www.propublica.org/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.propublica.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.propublica.org/#organization",
"name": "ProPublica",
"url": "https://www.propublica.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.propublica.org/#/schema/logo/image/",
"url": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"contentUrl": "https://www.propublica.org/wp-content/uploads/2025/10/ProPublica-wordmark-color.png",
"width": 7653,
"height": 1000,
"caption": "ProPublica"
},
"image": {
"@id": "https://www.propublica.org/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/propublica",
"https://x.com/propublica",
"https://newsie.social/@ProPublica"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Courts",
"url": "http://www.propublica.org/topics/courts"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
521Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 0 |
| /topics/abortion/ | 211 | 0 |
| /topics/civil-rights/ | 82 | 0 |
| /topics/courts/ | 165 | 0 |
Explore the other reputation pillars for ProPublica
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from ProPublica, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ProPublica: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://propublica.org to view the most current version of its content and see directly what this company is about and what it offers.