Information Density: ParentData – Signal Evidence & AI Readability

[H1] Welcome to ParentData
Find the data-driven, judgment-free answers you’re looking for on trying to conceive, pregnancy, parenting, and beyond.Subscribe today

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[H5] Updated on May 27, 2025 | 8 minute read

[H3] All About Sunscreen and Kids

Emily Oster, PhD

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[H5] Updated on Nov. 6, 2025 | 8 minute read

[H3] What the Data Actually Says About Breastfeeding

Emily Oster, PhD

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In the news
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[H5] Updated on Apr. 14, 2026 | 8 minute read

[H3] Is Tylenol Safe in Pregnancy?

Emily Oster, PhD

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[H5] Updated on May 15, 2026 | 7 minute read

[H3] What’s Going on With Measles?

Emily Oster, PhD

[H2] Top searches
Sleep
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Potty Training
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Alcohol
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Homework
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Breastfeeding
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Formula
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Birth Control
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IVF
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Poop
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Fertility
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[H2] Meet Emily…
CEO of ParentData, mom of two, best-selling author, PhD graduate in economics from Harvard, and professor of economics at Brown University. Her books Expecting Better, Cribsheet, The Family Firm, and The Unexpected have sold over 1 million copies.
Emily Oster is on a mission to provide better data on pregnancy, parenting, and personal health, so you can make confident, informed decisions that are right for you.
Subscribe today

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Breastfeeding and Formula
Food and Nutrition
Health and Wellness
Potty Training
School
Screens
Sleep
Sleep Training

Breastfeeding and Formula
Food and Nutrition
Health and Wellness
Potty Training
School
Screens
Sleep
Sleep Training

[H4] 92% of readers
say they implement information from ParentData into their parenting practices

[H4] 91% of readers
say that ParentData has supported their family’s health decisions

[H4] 96% of readers
say that reading ParentData reduced their anxiety about something that was worrying them

Explore over 1,100 articles and Q&As.

Connect with other data-driven readers.

Get personalized weekly emails in your inbox.

Find instant answers to your questions with our AI-powered search tool.
Subscribe today

[H2] What our readers say
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Subscribe today

"An amazing and constant source of diligent, smart discernment in a time of panic and misinformation.”

"This is the single best resource out there for parents in the 21st century.”

"I feel like I’ve been given a flashlight to help navigate the terrain of parenting decision-making.”

"ParentData is Google that won’t send me down a panic spiral. It’s so easy to search and find answers to questions that are backed by data.”

[H2] Meet our writers
See allSee all

[H3] Emily Oster, PhD
CEO, ParentData

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[H3] Nathan Fox, MD
OB-GYN, Maternal Fetal Medicine

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[H3] Breonna Slocum, MD
OB-GYN, Reproductive Endocrinology and Infertility

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[H3] Gillian Goddard, MD
Endocrinologist

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[H3] Christopher Worsham, MD
Pulmonologist and Critical Care Physician

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[H3] Karey O’Hara
Psychologist, Researcher

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[H2] Frequently asked questions

[H2] Frequently asked questions

[H2] How do I ask a question?

You can ask Petey, ParentData’s AI librarian, a question at any time. Petey creates answers based on the universe of content on ParentData and Emily Oster’s best-selling books, along with links to relevant articles. If Petey does not have an answer, it will let our team know so we can consider the topic for the future. If you’d like to submit a question directly to Emily or our other contributors, you can do so here.

[H2] What subscriptions does ParentData offer?

ParentData offers two paid subscriptions so you can easily personalize your experience based on where you are in your TTC, pregnancy, or parenting journey.

Plus: Full access to ParentData.org plus your choice of newsletters in your inbox each week, on topics ranging from pregnancy to the post-reproductive years.

Lifetime: Everything included in Plus — full access to ParentData.org and your choice of weekly newsletters — for a single one-time payment. Pay once, stay a member forever.

Free: As a free subscriber, you can read limited articles on ParentData.org and receive occasional newsletters from Emily in your inbox.

[H2] How do I create an account?

To log in to ParentData, click here. You will be prompted to set up an account, where you can choose your subscription level. When you set up an account, you will receive an email at the address associated with your subscription that includes a “magic link.” Once you click that link, you will be logged in indefinitely and can enjoy the website. You can also choose to login with an email and password. If you have any issues setting up an account, please email ask@parentdata.org.

[H2] How do I login to access my account?

To log in to ParentData, click here. You can login via a “magic link” by entering your email address and clicking the button “Send my log-in link.” If you’d prefer to log-in with your email and password, you can do so as well. If you are having trouble with the “magic link,” ensure you are opening it within a web browser and not from your email client. If you continue to have issues logging in, please email ask@parentdata.org and we’ll be happy to assist you.

[H2] How do I change my subscription plan?

It’s easy to change your subscription from your Account page. First, make sure you are logged in to your ParentData account. From there, you can do the following:

Change paid plan: When you change your subscription plan, you are immediately moved to your newly selected plan. If you downgrade your plan, your remaining balance will be distributed to your next payment(s).

Cancel: This option will downgrade you to a free subscription from a paid subscription. Your plan will remain active until the end of your billing cycle; then you will transition to a free plan.

Update billing info: Change your billing information or switch to an annual or monthly billing plan.

[H2] How can I change the credit card for my subscription?

To change the card that’s on file, you can go to your Account page to manage payment information.

[H2] What newsletters come with a Plus or Lifetime subscription?

As a Plus or Lifetime subscriber, you can select the newsletters you want to receive. They are flexible, so you can sign up for as many as you like and choose what fits you and your family best. Here are our current offerings:

The Latest: Emily breaks down the latest research and headlines

Trying to Conceive (TTC): For anyone navigating fertility treatments or family planning with donor sperm or eggs

PregnantData: A data-driven guide to pregnancy, based on your due date

BabyData: A data-driven guide to parenting from 0 to 18 months, based on your child's birthday

ToddlerData: A data-driven guide to parenting from 18 months to 3 years, based on your child's birthday

Digest: A weekly roundup of everything new on TTC, pregnancy, parenting, and more

[H2] How can I select the newsletters I receive?

You can customize the newsletters you receive right from your Account page. You are able to adjust your newsletter settings at any time during your subscription period.

[H2] Can I gift a subscription or create a shared/household subscriptions?

You can easily give a subscription to ParentData! You have the option to give a Plus or Lifetime gift subscription by going to your Account page and clicking “Gift a Subscription.”

We do not currently offer the ability to create shared subscriptions, but we’re always gathering feedback for future improvements.

[H2] How can I cancel my subscription?

While we are sorry to see you go, we understand there are circumstances that require you to cancel your subscription. You can cancel by going to your Account Page and selecting ‘Cancel’ in your subscription settings.

[H2] Where can I buy Emily’s books?

You can find Emily’s books on pregnancy and parenting wherever books are sold and at Penguin Random House.

[H2] I'm having trouble accessing articles from my phone, what should I do?

Reading on your phone? When you log in to ParentData.org, be sure to check “Remember me” after entering your username and password. You’ll stay signed in, making it effortless to open every article with a single tap.

[H2] How can I update my username?

If you'd like to change your username, navigate to your Account Page. From there, click "Update" and you can edit/change your username.

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PERSONALIZE YOUR JOURNEY
[H2] Where are you currently on your parenting journey?
Tell us a few more details so we can personalize your
journey.
Please check all that apply

Trying to
conceive

Pregnant

Other

I'm a parent

I'm a grandparent

Trying to
conceive

Pregnant

I'm a parent

I'm a grandparent

Other

Continue

Go back a step

PREGNANCY
[H2] Congratulations on your pregnancy!When
are you due?
Sharing your due date will allow us to send you the most
relevant time-based information during your pregnancy.
Will you check that date again? It looks incorrect.
I’m
having multiples

Continue
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[H2]

Please fill in this field

Continue

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OTHER
[H2]
Each parenting journey is unique, tell us more so
we can send you the best content for yours.

Please fill in this field

Add another child

Continue

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TRYING TO CONCEIVE
[H2] Which of the following best describes
you?

Select all that apply

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

Continue
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NEWSLETTERS
[H2] These are the newsletters that we recommend

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

You need to add a due date

You need to add a baby

You need to add a child between 18 and 48 months of age to receive ToddlerData

Continue
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[H2] You’re enrolled! Enjoy your two-week free trial of
ParentData.
Articles Suggested For You

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[H3]

Get started

What you get

Unlimited articles

Weekly newsletters

Live events with Emily

VIP backstage passes

Ask Emily directly

What you miss

Only a few articles

No email updates

No event invites

No backstage access

No access to Q&A

Upgrade now
Continue with free plan

Start your free trial
Log out anyway

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PERSONALIZE YOUR JOURNEY
[H2] Where are you currently on your parenting
journey?

Tell us a few more details so we can personalize your
journey.
Please check all that apply

Trying to
conceive

Pregnant

Other

I'm a parent

I'm a grandparent

Trying to
conceive

Pregnant

I'm a parent

I'm a grandparent

Other

Continue
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TRYING TO CONCEIVE
[H2] Which of the following best describes
you?

Select all that apply

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

Continue
Loading...

Go back a step

PREGNANCY
[H2] Congratulations on your pregnancy!When are you
due?
Sharing your due date will allow us to send you the most
relevant time-based information during your pregnancy.
Will you check that date again? It looks incorrect.
I’m
having multiples

Continue
Loading...

Go back a step

[H2]

Please fill in this field

Continue
Loading...

Go back a step

OTHER
[H2]
Each parenting journey is unique,
tell us more so we can send you the best content for yours.

Please fill in this field

Continue
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Go back a step

THANK YOU!
[H2] Thank you for sharing your parenting journey with us!
We think you’ll find these
newsletters the most helpful.

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

You need to add a due date

You need to add a baby

You need to add a child between 18 and 48 months of age to receive ToddlerData

Continue
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[H2] Thank you!
Welcome . Thank you for choosing the plan with ParentData!

Articles Suggested For You

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[H3]

Get started

[H2] Try ParentData for Free

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Updated on May 22, 2026
9 minute read

[H3] How Much Caffeine Is Safe During Pregnancy?

Emily Oster, PhD

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Updated on May 21, 2026
11 minute read

[H3] What the Data Says About Phones and Social Media

Emily Oster, PhD

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Updated on May 21, 2026
7 minute read

[H3] Don’t Panic About Heavy Metals in Baby Food

Emily Oster, PhD

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Updated on May 21, 2026
8 minute read

[H3] GLP-1s Before, During, and After Pregnancy

Emily Oster, PhD

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Updated on May 17, 2026
10 minute read

[H3] A Popular Drug for Male Hair Loss Can Impact Pregnancy

Emily Oster, PhD

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Updated on May 15, 2026
9 minute read

[H3] Measles 101

Emily Oster, PhD

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Updated on May 15, 2026
7 minute read

[H3] What’s Going on With Measles?

Emily Oster, PhD

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Updated on May 14, 2026
2 minute read

[H3] How Much Recess Do Kids Need?

Emily Oster, PhD

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Updated on May 11, 2026
7 minute read

[H3] What You Can (And Can’t) Eat While Pregnant

Emily Oster, PhD

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Updated on May 11, 2026
10 minute read

[H3] All About Breech Babies

Emily Oster, PhD

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Updated on May 11, 2026
9 minute read

[H3] West Nile, EEE, and Zika — How to Think About Mosquitos

Emily Oster, PhD

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Updated on May 11, 2026
6 minute read

[H3] Does Melatonin Work for Kids’ Sleep?

Emily Oster, PhD

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Updated on May 10, 2026
9 minute read

[H3] How to Fix Your Child's Sleep Issues (It Won't Happen Overnight)

Emily Oster, PhD

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Updated on Apr. 29, 2026
8 minute read

[H3] I Drank Broccoli Juice. Here's What I Learned About Placebos.

Emily Oster, PhD

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Updated on Apr. 29, 2026
2 minute read

[H3] What Temperature Should My Baby’s Room Be?

Emily Oster, PhD

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Updated on Apr. 28, 2026
4 minute read

[H3] What to Know About Continuous vs. Intermittent Fetal Monitoring in Labor

Emily Oster, PhD

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[H2] Start your 14-day free trial

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Full access to all ParentData features

Try before you commit

Please Login.

Start your free trial
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PERSONALIZE YOUR JOURNEY
[H2] Where are you currently on your parenting journey?
Tell us a few more details so we can personalize your
journey.
Please check all that apply

Trying to
conceive

Pregnant

Other

I'm a parent

I'm a grandparent

Trying to
conceive

Pregnant

I'm a parent

I'm a grandparent

Other

Continue

Go back a step

PREGNANCY
[H2] Congratulations on your pregnancy!When
are you due?
Sharing your due date will allow us to send you the most
relevant time-based information during your pregnancy.
Will you check that date again? It looks incorrect.
I’m
having multiples

Continue
Loading...

Go back a step

[H2]

Please fill in this field

Continue

Go back a step

OTHER
[H2]
Each parenting journey is unique, tell us more so
we can send you the best content for yours.

Please fill in this field

Add another child

Continue

Go back a step

TRYING TO CONCEIVE
[H2] Which of the following best describes
you?

Select all that apply

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

Continue
Loading...

Go back a step

NEWSLETTERS
[H2] These are the newsletters that we recommend

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

You need to add a due date

You need to add a baby

You need to add a child between 18 and 48 months of age to receive ToddlerData

Continue
Loading...

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[H2] You’re enrolled! Enjoy your two-week free trial of
ParentData.
Articles Suggested For You

[H5]

[H3]

Get started

What you get

Unlimited articles

Weekly newsletters

Live events with Emily

VIP backstage passes

Ask Emily directly

What you miss

Only a few articles

No email updates

No event invites

No backstage access

No access to Q&A

Upgrade now
Continue with free plan

Start your free trial
Log out anyway

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PERSONALIZE YOUR JOURNEY
[H2] Where are you currently on your parenting
journey?

Tell us a few more details so we can personalize your
journey.
Please check all that apply

Trying to
conceive

Pregnant

Other

I'm a parent

I'm a grandparent

Trying to
conceive

Pregnant

I'm a parent

I'm a grandparent

Other

Continue
Loading...

TRYING TO CONCEIVE
[H2] Which of the following best describes
you?

Select all that apply

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

Continue
Loading...

Go back a step

PREGNANCY
[H2] Congratulations on your pregnancy!When are you
due?
Sharing your due date will allow us to send you the most
relevant time-based information during your pregnancy.
Will you check that date again? It looks incorrect.
I’m
having multiples

Continue
Loading...

Go back a step

[H2]

Please fill in this field

Continue
Loading...

Go back a step

OTHER
[H2]
Each parenting journey is unique,
tell us more so we can send you the best content for yours.

Please fill in this field

Continue
Loading...

Go back a step

THANK YOU!
[H2] Thank you for sharing your parenting journey with us!
We think you’ll find these
newsletters the most helpful.

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

You need to add a due date

You need to add a baby

You need to add a child between 18 and 48 months of age to receive ToddlerData

Continue
Loading...

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[H2] Thank you!
Welcome . Thank you for choosing the plan with ParentData!

Articles Suggested For You

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[H3]

Get started

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[H1]
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[H2] See what readers are saying

“
“ParentData gives me real-world parenting tools that instill confidence and equip me to handle all the weird things you never think about until they happen to you. It is much better to have the ParentData newsletter as a guide instead of panic googling!”

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John C.
Father of three
Austin, TX

“
“Finally, evidence-based parenting advice that respects my intelligence. ParentData answers the questions my pediatrician is too busy to, and I trust the data behind every recommendation.”

[IMG: Reader]

Sarah M.
Mother of two
Seattle, WA

“
“I canceled three other subscriptions after signing up for ParentData. Everything I need in one place — no fearmongering, just real numbers and clear tradeoffs.”

[IMG: Reader]

Priya R.
First-time mom
Chicago, IL

“
“As a working dad, I don't have time to read ten studies before bedtime. ParentData does it for me and tells me what actually matters.”

[IMG: Reader]

Marcus T.
Father of two
Denver, CO

“
“The sleep deep-dive alone was worth the yearly subscription. Our whole family sleeps better now.”

[IMG: Reader]

Emily K.
Mother of twins
Portland, OR

“
“I've recommended ParentData to every new-parent friend I have. It's the calm, rational voice you desperately need at 2am.”

[IMG: Reader]

David L.
New dad
Brooklyn, NY

“
“No other parenting resource treats me like an adult who can handle nuance. That's why I keep coming back week after week.”

[IMG: Reader]

Alexis P.
Mother of one
Atlanta, GA

“
“Emily and her team make complicated research feel approachable. I actually look forward to reading the newsletter every week.”

[IMG: Reader]

Jordan B.
Parent of three
Toronto, ON

“
“ParentData turned parenting decisions from anxious guessing into informed choices. Life-changing isn't too strong a word.”

[IMG: Reader]

Rachel S.
Mother of two
San Diego, CA

“
“Worth every penny. The community, the Q&As, the archives — it's the best parenting investment I've ever made.”

[IMG: Reader]

Michael H.
Father of four
Boston, MA

“
“ParentData gives me real-world parenting tools that instill confidence and equip me to handle all the weird things you never think about until they happen to you. It is much better to have the ParentData newsletter as a guide instead of panic googling!”

[IMG: Reader]

John C.
Father of three
Austin, TX

“
“Finally, evidence-based parenting advice that respects my intelligence. ParentData answers the questions my pediatrician is too busy to, and I trust the data behind every recommendation.”

[IMG: Reader]

Sarah M.
Mother of two
Seattle, WA

“
“I canceled three other subscriptions after signing up for ParentData. Everything I need in one place — no fearmongering, just real numbers and clear tradeoffs.”

[IMG: Reader]

Priya R.
First-time mom
Chicago, IL

“
“As a working dad, I don't have time to read ten studies before bedtime. ParentData does it for me and tells me what actually matters.”

[IMG: Reader]

Marcus T.
Father of two
Denver, CO

“
“The sleep deep-dive alone was worth the yearly subscription. Our whole family sleeps better now.”

[IMG: Reader]

Emily K.
Mother of twins
Portland, OR

“
“I've recommended ParentData to every new-parent friend I have. It's the calm, rational voice you desperately need at 2am.”

[IMG: Reader]

David L.
New dad
Brooklyn, NY

“
“No other parenting resource treats me like an adult who can handle nuance. That's why I keep coming back week after week.”

[IMG: Reader]

Alexis P.
Mother of one
Atlanta, GA

“
“Emily and her team make complicated research feel approachable. I actually look forward to reading the newsletter every week.”

[IMG: Reader]

Jordan B.
Parent of three
Toronto, ON

“
“ParentData turned parenting decisions from anxious guessing into informed choices. Life-changing isn't too strong a word.”

[IMG: Reader]

Rachel S.
Mother of two
San Diego, CA

“
“Worth every penny. The community, the Q&As, the archives — it's the best parenting investment I've ever made.”

[IMG: Reader]

Michael H.
Father of four
Boston, MA

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[H2] Start your 14-day free trial

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Full access to all ParentData features

Try before you commit

Please Login.

Start your free trial
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Login

PERSONALIZE YOUR JOURNEY
[H2] Where are you currently on your parenting journey?
Tell us a few more details so we can personalize your
journey.
Please check all that apply

Trying to
conceive

Pregnant

Other

I'm a parent

I'm a grandparent

Trying to
conceive

Pregnant

I'm a parent

I'm a grandparent

Other

Continue

Go back a step

PREGNANCY
[H2] Congratulations on your pregnancy!When
are you due?
Sharing your due date will allow us to send you the most
relevant time-based information during your pregnancy.
Will you check that date again? It looks incorrect.
I’m
having multiples

Continue
Loading...

Go back a step

[H2]

Please fill in this field

Continue

Go back a step

OTHER
[H2]
Each parenting journey is unique, tell us more so
we can send you the best content for yours.

Please fill in this field

Add another child

Continue

Go back a step

TRYING TO CONCEIVE
[H2] Which of the following best describes
you?

Select all that apply

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

Continue
Loading...

Go back a step

NEWSLETTERS
[H2] These are the newsletters that we recommend

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

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You need to add a baby

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PERSONALIZE YOUR JOURNEY
[H2] Where are you currently on your parenting
journey?

Tell us a few more details so we can personalize your
journey.
Please check all that apply

Trying to
conceive

Pregnant

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I'm a parent

I'm a grandparent

Trying to
conceive

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TRYING TO CONCEIVE
[H2] Which of the following best describes
you?

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I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

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PREGNANCY
[H2] Congratulations on your pregnancy!When are you
due?
Sharing your due date will allow us to send you the most
relevant time-based information during your pregnancy.
Will you check that date again? It looks incorrect.
I’m
having multiples

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OTHER
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Each parenting journey is unique,
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THANK YOU!
[H2] Thank you for sharing your parenting journey with us!
We think you’ll find these
newsletters the most helpful.

I’m trying to
conceive through sex with my spouse or partner

I’m learning about or navigating fertility treatments

I'm LGBTQ+ and exploring our options for family planning

You need to add a due date

You need to add a baby

You need to add a child between 18 and 48 months of age to receive ToddlerData

Continue
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[H2] Thank you!
Welcome . Thank you for choosing the plan with ParentData!

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