Based on 832 businesses audited.
ParentData has 19.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: ParentData (parentdata.org)
ParentData is a rare example of a high-integrity media entity where the signal-to-noise ratio is nearly perfect. It leverages actual expertise (PhD/MD) rather than aggregated lifestyle content, resulting in a minimal BS score. The site treats parenting advice as a technical reporting discipline rather than a marketing funnel.
Media, News & Publishing Reputation: ParentData (parentdata.org)
The site is an exact match for the Media, News & Publishing category, specifically operating in the niche of data journalism and health reporting. The presence of named MD/PhD contributors and regular update cycles (May 2026) confirms an editorial-first mission.
“The score of 85 was driven primarily by minor penalties in trust_and_proof (lack of external survey verification links) and commodity_fingerprint (common parenting industry cliches). All other pillars, particularly identity_and_authority and semantic_coherence, scored near zero due to the site's high transparency and expert-led content strategy.”