Based on 831 businesses audited.
Sports Illustrated has 20.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Sports Illustrated (si.com)
Sports Illustrated delivers a substance-heavy product that almost entirely bypasses modern digital marketing BS. The only ‘hot air’ present is the technical implementation of unverifiable review counts and a lack of overt links to external press regulatory memberships. It is a rare example of a site where the content (Substance) actually exceeds the marketing meta-data (Signal).
Media, News & Publishing Reputation: Sports Illustrated (si.com)
The website is a perfect fit for the Media, News & Publishing category. The content is exclusively focused on sports journalism, data-driven analysis, and editorial reporting, as evidenced by the deep vertical coverage of the NFL, NBA, and Fantasy Football.
“The score of 86 is primarily driven by the 'Trust and Proof' pillar (7 points) due to the presence of unverified review counts and the 'Commodity Fingerprint' pillar (4 points) for standard newsroom template language. Information density was nearly perfect, and semantic coherence showed no issues. This is an elite score, indicating a website with very low bullshit and very high journalistic substance.”