Based on 831 businesses audited.
ZDNET has 20.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: ZDNET (zdnet.com)
A high-substance tech authority that backs its advice with measurable data and named journalists. The site is nearly devoid of typical business BS, with the only notable decay found in its ‘evergreen’ cybersecurity content which has turned stale. It is a benchmark for signal-to-substance alignment in the publishing sector.
Media, News & Publishing Reputation: ZDNET (zdnet.com)
The site perfectly matches the Media, News & Publishing industry, specifically tech-focused journalism. The content structure, bylines, and topic-based taxonomy confirm its role as an editorial authority.
“The low score of 86 indicates minimal bullshit. The points were primarily triggered by the staleness of the cybersecurity tactical advice and the lack of specific Person schema for named experts. Information density remains a major strength, neutralizing most common marketing fluff penalties.”