ZDNET
(https://zdnet.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-supported by robust Organization schema including parent organization Ziff Davis and specific New York office location data. While journalists are named, there is a lack of Person schema or direct sameAs links to their professional social footprints in the provided data. The technical implementation is clean, with no broken hierarchies or missing metadata tags.
Performance claims are grounded in specific testing, such as ‘I compared the $99 smart hubs by the specs’ and testing headphones over ‘2,700 miles.’ The site demonstrates its expertise through the depth of its reviews rather than making vague claims of being a ‘leader.’ Only the cybersecurity tactical section fails to demonstrate current performance due to dated references.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ZDNET",
"address": "114 5th Ave. 15th Floor, New York, NY 10011",
"location": "114 5th Ave. 15th Floor, New York, NY 10011",
"parentOrganization": "Ziff Davis",
"url": "https://www.zdnet.com/",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-415-344-2000",
"contactType": "customer service"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://www.zdnet.com/a/neutron/images/logos/logo.png",
"width": "120",
"height": "84"
},
"sameAs": [
"https://www.facebook.com/ZDNET.official",
"https://twitter.com/ZDNET",
"https://www.linkedin.com/company/zdnet-com/",
"https://www.youtube.com/channel/UCr9QWb5RKLfaunjKHJZAdQQ"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "/",
"potentialAction": {
"@type": "SearchAction",
"target": "/search/?q={query}",
"query-input": "required name=query"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 126 | 1 |
| /zdnet-recommends/ | 1632 | 1 |
| /topic/ | 40 | 1 |
| /topic/cybersecurity-lets-get-tactical/ | 19 | 1 |
This page presents a snapshot of public data from ZDNET, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ZDNET: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://zdnet.com to view the most current version of its content and see directly what this company is about and what it offers.