PFF
(https://pff.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed expert bios and technical schema. The analyst profile for Nathan Jahnke includes a Bachelor of Science in Actuarial Science and specific third-party rankings (No. 2 ranker at FantasyPros), providing a verifiable digital footprint. Structured data is robust, utilizing Organization and WebSite schema with sameAs links to multiple social platforms, leaving no gaps in professional identity.
The site’s marketing tone is relatively restrained, with the ‘PFF Football News & Analysis’ H1 focusing on the product’s function rather than overblown promises. The claim of being a ‘WAR Room’ for decisions is supported by the actual presence of WAR and WAA metrics throughout the article summaries. There is a strong correlation between the promised ‘advanced tools’ and the analytical depth found on sub-pages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PFF",
"alternateName": "Pro Football Focus",
"url": "https://www.pff.com",
"description": "Pro Football Focus analyzes every player and every play of every game to deliver player grades, stats, and rankings for the NFL, fantasy football, and NFL Draft.",
"sameAs": [
"https://www.facebook.com/ProFootballFocus",
"https://www.youtube.com/user/ProFootballFocus",
"https://www.instagram.com/profootballfocus",
"https://twitter.com/pff",
"https://en.wikipedia.org/wiki/Pro_Football_Focus"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"name": "Customer Support",
"availableLanguage": "en",
"url": "https://profootballfocussupport.zendesk.com/hc/en-us"
},
"logo": {
"@type": "ImageObject",
"url": "https://media.pff.com/2018/06/PFFBall_Black-e1530132578167.png"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Cincinnati",
"addressRegion": "OH",
"postalCode": "45202",
"addressCountry": "USA",
"streetAddress": "1216 Central Parkway"
}
}
]
/nfl/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.pff.com",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"name": "NFL",
"position": 2
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/news/nfl-hidden-story-behind-quarterback-interceptions"
},
{
"@type": "ListItem",
"position": "2",
"url": "/news/nfl-best-closers-10-highest-graded-players-in-the-fourth-quarter-and-overtime"
},
{
"@type": "ListItem",
"position": "3",
"url": "/news/nfl-2026-regression-candidates-8-quarterbacks-who-will-likely-throw-more-interceptions-than-last-year"
},
{
"@type": "ListItem",
"position": "4",
"url": "/news/10-nfl-players-who-could-become-first-time-all-pros-in-2026"
},
{
"@type": "ListItem",
"position": "5",
"url": "/news/draft-full-draft-recaps-for-all-32-teams"
},
{
"@type": "ListItem",
"position": "6",
"url": "/news/ranking-the-most-valuable-non-first-round-nfl-draft-picks-since-2016"
},
{
"@type": "ListItem",
"position": "7",
"url": "/news/nfl-mike-mcdaniel-could-transform-the-chargers-offense-with-screens"
},
{
"@type": "ListItem",
"position": "8",
"url": "/news/10-nfl-players-with-the-most-at-stake-in-2026"
},
{
"@type": "ListItem",
"position": "9",
"url": "/news/nfl-highest-graded-quarterback-against-every-coverage-scheme"
},
{
"@type": "ListItem",
"position": "10",
"url": "/news/3-nfl-teams-who-could-take-a-step-back-in-2026"
},
{
"@type": "ListItem",
"position": "11",
"url": "/news/nfl-evolution-of-patrick-mahomes-how-his-game-has-changed"
},
{
"@type": "ListItem",
"position": "12",
"url": "/news/nfl-inside-mike-mccarthy-challenge-with-aaron-rodgers-in-pittsburgh"
},
{
"@type": "ListItem",
"position": "13",
"url": "/news/15-trade-candidates-heading-into-2026-nfl-training-camps"
},
{
"@type": "ListItem",
"position": "14",
"url": "/news/nfl-5-best-quarterback-matchups-of-the-2026-nfl-season"
},
{
"@type": "ListItem",
"position": "15",
"url": "/news/ranking-the-8-nfl-teams-that-can-go-worst-to-first-in-2026"
},
{
"@type": "ListItem",
"position": "16",
"url": "/news/nfl-draft-class-analysis-ranking-every-active-group-by-2025-production-and-pff-grades"
},
{
"@type": "ListItem",
"position": "17",
"url": "/news/nfl-rushing-attacks-inside-the-league-wide-stagnation-of-run-game-innovation"
},
{
"@type": "ListItem",
"position": "18",
"url": "/news/ranking-every-2026-nfl-sunday-night-football-matchup"
},
{
"@type": "ListItem",
"position": "19",
"url": "/news/why-the-cowboys-caleb-downs-can-be-the-nfls-next-elite-slot-defender-as-a-rookie"
},
{
"@type": "ListItem",
"position": "20",
"url": "/news/2026-nfl-all-breakout-team-predicting-the-next-great-players-at-every-position"
},
{
"@type": "ListItem",
"position": "21",
"url": "/news/nfl-5-rookie-veteran-pairings-to-get-excited-about"
}
]
}
]
/fantasy/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.pff.com",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"name": "Fantasy",
"position": 2
}
]
}
]
/analyst/nathan-jahnke/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.pff.com",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.pff.com/analyst",
"name": "Analyst",
"position": 2
},
{
"@type": "ListItem",
"name": "Nathan Jahnke",
"position": 3
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 94 | 1 |
| /nfl/ | 89 | 1 |
| /fantasy/ | 3 | 1 |
| /analyst/nathan-jahnke/ | 83 | 1 |
This page presents a snapshot of public data from PFF, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PFF: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pff.com to view the most current version of its content and see directly what this company is about and what it offers.