PFF
(https://pff.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a high review_count (94 on the homepage) but a low proof_links_count (1), which suggests that user sentiment is aggregated rather than externally verified through third-party platforms. The claim that PFF is ‘trusted by all 32 NFL teams’ is a significant performance claim that lacks a direct proof path or linked validation within the provided crawl data. However, the use of proprietary stats serves as an internal form of evidence that mitigates typical ‘trust theatre’ patterns.
The ratio of verifiable evidence to assertions is high. For every bold statement about a player, there is a corresponding PFF grade (e.g., ‘Jeremiah Smith… elite PFF overall grades of 89.7 and 90.7’). The site provides more than 8 instances of specific evidence across the pages, including exact snap counts, completion percentages, and historical ranking data, which successfully reduces the BS score in the specificity category.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 94 | 1 |
| /nfl/ | 89 | 1 |
| /fantasy/ | 3 | 1 |
| /analyst/nathan-jahnke/ | 83 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "PFF",
"alternateName": "Pro Football Focus",
"url": "https://www.pff.com",
"description": "Pro Football Focus analyzes every player and every play of every game to deliver player grades, stats, and rankings for the NFL, fantasy football, and NFL Draft.",
"sameAs": [
"https://www.facebook.com/ProFootballFocus",
"https://www.youtube.com/user/ProFootballFocus",
"https://www.instagram.com/profootballfocus",
"https://twitter.com/pff",
"https://en.wikipedia.org/wiki/Pro_Football_Focus"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"name": "Customer Support",
"availableLanguage": "en",
"url": "https://profootballfocussupport.zendesk.com/hc/en-us"
},
"logo": {
"@type": "ImageObject",
"url": "https://media.pff.com/2018/06/PFFBall_Black-e1530132578167.png"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Cincinnati",
"addressRegion": "OH",
"postalCode": "45202",
"addressCountry": "USA",
"streetAddress": "1216 Central Parkway"
}
}
]
/nfl/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.pff.com",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"name": "NFL",
"position": 2
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "/news/nfl-hidden-story-behind-quarterback-interceptions"
},
{
"@type": "ListItem",
"position": "2",
"url": "/news/nfl-best-closers-10-highest-graded-players-in-the-fourth-quarter-and-overtime"
},
{
"@type": "ListItem",
"position": "3",
"url": "/news/nfl-2026-regression-candidates-8-quarterbacks-who-will-likely-throw-more-interceptions-than-last-year"
},
{
"@type": "ListItem",
"position": "4",
"url": "/news/10-nfl-players-who-could-become-first-time-all-pros-in-2026"
},
{
"@type": "ListItem",
"position": "5",
"url": "/news/draft-full-draft-recaps-for-all-32-teams"
},
{
"@type": "ListItem",
"position": "6",
"url": "/news/ranking-the-most-valuable-non-first-round-nfl-draft-picks-since-2016"
},
{
"@type": "ListItem",
"position": "7",
"url": "/news/nfl-mike-mcdaniel-could-transform-the-chargers-offense-with-screens"
},
{
"@type": "ListItem",
"position": "8",
"url": "/news/10-nfl-players-with-the-most-at-stake-in-2026"
},
{
"@type": "ListItem",
"position": "9",
"url": "/news/nfl-highest-graded-quarterback-against-every-coverage-scheme"
},
{
"@type": "ListItem",
"position": "10",
"url": "/news/3-nfl-teams-who-could-take-a-step-back-in-2026"
},
{
"@type": "ListItem",
"position": "11",
"url": "/news/nfl-evolution-of-patrick-mahomes-how-his-game-has-changed"
},
{
"@type": "ListItem",
"position": "12",
"url": "/news/nfl-inside-mike-mccarthy-challenge-with-aaron-rodgers-in-pittsburgh"
},
{
"@type": "ListItem",
"position": "13",
"url": "/news/15-trade-candidates-heading-into-2026-nfl-training-camps"
},
{
"@type": "ListItem",
"position": "14",
"url": "/news/nfl-5-best-quarterback-matchups-of-the-2026-nfl-season"
},
{
"@type": "ListItem",
"position": "15",
"url": "/news/ranking-the-8-nfl-teams-that-can-go-worst-to-first-in-2026"
},
{
"@type": "ListItem",
"position": "16",
"url": "/news/nfl-draft-class-analysis-ranking-every-active-group-by-2025-production-and-pff-grades"
},
{
"@type": "ListItem",
"position": "17",
"url": "/news/nfl-rushing-attacks-inside-the-league-wide-stagnation-of-run-game-innovation"
},
{
"@type": "ListItem",
"position": "18",
"url": "/news/ranking-every-2026-nfl-sunday-night-football-matchup"
},
{
"@type": "ListItem",
"position": "19",
"url": "/news/why-the-cowboys-caleb-downs-can-be-the-nfls-next-elite-slot-defender-as-a-rookie"
},
{
"@type": "ListItem",
"position": "20",
"url": "/news/2026-nfl-all-breakout-team-predicting-the-next-great-players-at-every-position"
},
{
"@type": "ListItem",
"position": "21",
"url": "/news/nfl-5-rookie-veteran-pairings-to-get-excited-about"
}
]
}
]
/fantasy/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.pff.com",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"name": "Fantasy",
"position": 2
}
]
}
]
/analyst/nathan-jahnke/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.pff.com",
"name": "PFF",
"alternateName": "Pro Football Focus",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pff.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.pff.com",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.pff.com/analyst",
"name": "Analyst",
"position": 2
},
{
"@type": "ListItem",
"name": "Nathan Jahnke",
"position": 3
}
]
}
]
This page presents a snapshot of public data from PFF, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PFF: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pff.com to view the most current version of its content and see directly what this company is about and what it offers.