Plymouth Live
(https://www.plymouthherald.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through named journalists like Andy Phillips and Chris Errington, providing a level of accountability often missing in high-BS sites. However, technical credibility is slightly marred by a broken heading hierarchy, specifically the absence of an H1 tag on the homepage and newsletter preference center. The schema JSON-LD is robust, including NewsMediaOrganization types and SameAs links, which substantiates the brand’s identity as a legitimate publishing entity.
The disconnect is most visible in the ‘Shopping’ category where generic affiliate marketing is presented with the same editorial weight as ‘Significant damage’ to property news. Bold claims about products being ‘perfect for Father’s Day’ or having ‘off the chart comfort’ are marketing-led rather than evidence-led. In contrast, the news-led performance claims (e.g., ‘M5 lorry crash… 90 minutes delays’) are backed by immediate, verifiable event reporting.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.plymouthherald.co.uk/#homepage",
"name": "Plymouth Live",
"url": "https://www.plymouthherald.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.plymouthherald.co.uk/#website",
"url": "https://www.plymouthherald.co.uk",
"name": "Plymouth Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.plymouthherald.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "'Significant damage' caused to Plympton property after car lands on its roof",
"url": "https://www.plymouthherald.co.uk/news/plymouth-news/significant-damage-caused-plympton-property-10977464"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "McDonald's at the bottom of town wants to go 24/7 all week",
"url": "https://www.plymouthherald.co.uk/whats-on/food-drink/mcdonalds-bottom-town-wants-go-10977760"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "'We should rally round to get Ocean City Radio back on the air'",
"url": "https://www.plymouthherald.co.uk/news/news-opinion/we-should-rally-round-ocean-10976295"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Who's in and who’s managing the money? Inside Plymouth’s new cabinet",
"url": "https://www.plymouthherald.co.uk/news/plymouth-news/whos-whos-managing-money-inside-10977183"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Major new clue after mystery body found in South West woods",
"url": "https://www.plymouthherald.co.uk/news/local-news/major-new-clue-after-mystery-10977807"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.plymouthherald.co.uk/#newsorganization",
"name": "Plymouth Live",
"url": "https://www.plymouthherald.co.uk",
"publishingPrinciples": "https://www.plymouthherald.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.plymouthherald.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/plymouthherald/logos/masthead-plymouthherald-default.svg",
"width": 600,
"height": 160
},
"sameAs": [
"https://www.facebook.com/plymouthlive",
"https://x.com/Plymouth_live",
"https://www.instagram.com/plymouth.live"
]
},
"_truncated": true,
"_original_size": 19019
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /news/ | 31 | 2 |
| /whats-on/ | 37 | 2 |
| /sport/ | 29 | 2 |
| /all-about/traffic-and-travel/ | 25 | 2 |
| /newsletter-preference-centre/ | 9 | 2 |
This page presents a snapshot of public data from Plymouth Live, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Plymouth Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.plymouthherald.co.uk to view the most current version of its content and see directly what this company is about and what it offers.