Plymouth Live
(https://www.plymouthherald.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids standard trust theatre flags like fake certificates, but it uses review counts (up to 37) and bookmarking features as a proxy for social proof without external verification links. Performance claims in the ‘What’s On’ section, such as ‘outstanding’ or ‘highly-regarded,’ lack specific methodology or third-party audit links. The proof_links_count is low (2 per page), relying more on the brand’s legacy authority than on modern forensic proof paths.
The proof density is high for hard news, with specific locations (Plympton property, Derriford Roundabout) and times (16:16, 14 MAY 2026) providing verifiable evidence for reporting. The ratio of vague assertions to specific proof points is approximately 1:4 in news content but reverses to 3:1 in lifestyle and shopping sections. Overall, the presence of named local figures and specific incident reports keeps the site’s BS score low.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /news/ | 31 | 2 |
| /whats-on/ | 37 | 2 |
| /sport/ | 29 | 2 |
| /all-about/traffic-and-travel/ | 25 | 2 |
| /newsletter-preference-centre/ | 9 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.plymouthherald.co.uk/#homepage",
"name": "Plymouth Live",
"url": "https://www.plymouthherald.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.plymouthherald.co.uk/#website",
"url": "https://www.plymouthherald.co.uk",
"name": "Plymouth Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.plymouthherald.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "'Significant damage' caused to Plympton property after car lands on its roof",
"url": "https://www.plymouthherald.co.uk/news/plymouth-news/significant-damage-caused-plympton-property-10977464"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "McDonald's at the bottom of town wants to go 24/7 all week",
"url": "https://www.plymouthherald.co.uk/whats-on/food-drink/mcdonalds-bottom-town-wants-go-10977760"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "'We should rally round to get Ocean City Radio back on the air'",
"url": "https://www.plymouthherald.co.uk/news/news-opinion/we-should-rally-round-ocean-10976295"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Who's in and who’s managing the money? Inside Plymouth’s new cabinet",
"url": "https://www.plymouthherald.co.uk/news/plymouth-news/whos-whos-managing-money-inside-10977183"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Major new clue after mystery body found in South West woods",
"url": "https://www.plymouthherald.co.uk/news/local-news/major-new-clue-after-mystery-10977807"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.plymouthherald.co.uk/#newsorganization",
"name": "Plymouth Live",
"url": "https://www.plymouthherald.co.uk",
"publishingPrinciples": "https://www.plymouthherald.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.plymouthherald.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/plymouthherald/logos/masthead-plymouthherald-default.svg",
"width": 600,
"height": 160
},
"sameAs": [
"https://www.facebook.com/plymouthlive",
"https://x.com/Plymouth_live",
"https://www.instagram.com/plymouth.live"
]
},
"_truncated": true,
"_original_size": 19019
}
This page presents a snapshot of public data from Plymouth Live, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Plymouth Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.plymouthherald.co.uk to view the most current version of its content and see directly what this company is about and what it offers.