Based on 831 businesses audited.
The Whit has 21.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: The Whit (thewhitonline.com)
This is a rare example of a ‘Zero-BS’ digital property. It functions as a primary source of information, prioritizing data (scores, dates, names) over narrative filler or self-promotion. The minor points assigned are for technical schema omissions and standard template fingerprints, not for lack of substance.
Media, News & Publishing Reputation: The Whit (thewhitonline.com)
The site is an exact match for the Media, News & Publishing industry. It exhibits all the standard functional behaviors of a digital newsroom, including categorization by beat (Sports, News, Opinion) and timely reporting of local events.
“The score of 87 is driven primarily by technical gaps in Identity & Authority (lack of schema) and minor Trust & Proof deductions for not having an explicit linked corrections policy. The site ranks in the 99th percentile for Information Density.”