Based on 831 businesses audited.
WikiLeaks has 20.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: WikiLeaks (wikileaks.org)
WikiLeaks is the antithesis of business bullshit, substituting adjectives for raw data and frameworks for archives. Its low BS score is only held back by an aging content library and a technical architecture that lacks the structured data sophistication its ‘Intelligence’ positioning would suggest. It remains a benchmark for signal-to-substance ratios in digital publishing.
Media, News & Publishing Reputation: WikiLeaks (wikileaks.org)
The site perfectly aligns with the Media, News & Publishing category, specifically specializing in data journalism and investigative reporting. The content structure, focused on massive datasets and archival leaks, confirms its role as a non-traditional media organization rather than a marketing-driven entity.
“The score of 86 is driven primarily by the Identity and Authority pillar (8/15), where the lack of structured data fails to support the site's high-level authority claims. Information density and semantic coherence are nearly perfect, scoring minimal points for trivial functional repetitions and a lack of recent updates.”