Time Out
(https://www.timeout.com) πΈ Data Snapshot: May 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the use of named editorial staff (Alex Plim, Rosie Hewitson, Ella Doyle) within the JSON-LD schema. A notable authority gap exists in the technical implementation: the crawled legal pages (Privacy Notice, Terms of Use) appear to be broken or redirecting to search results, which undermines the technical credibility of a global media entity.
Marketing tone generally matches the demonstrated content. Bold claims regarding city rankings are explicitly linked to a ‘comprehensive survey of city-dwellers worldwide.’ The only disconnect is technical; the site claims to be a definitive guide but returns ‘We can’t find the page’ search results for core administrative URLs in the dataset.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
π Identity & Technical Layer β schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Time Out | Best Things To Do and Events In Cities Worldwide",
"description": "Your ultimate guide to the worldβs best cities",
"author": {
"@type": "Person",
"name": "Alex Plim"
},
"publisher": {
"@type": "Organization",
"name": "Time Out",
"url": "https://www.timeout.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.timeout.com/dist/img/TO_logo2x.png"
}
},
"datePublished": "2020-04-02T23:00:00Z",
"dateModified": "2026-05-18T16:17:35Z",
"articleSection": "Worldwide",
"url": "https://www.timeout.com",
"keywords": [
"Things to do",
"Categories: Things to do"
],
"contentLocation": {
"@type": "AdministrativeArea",
"name": "Worldwide"
}
}
/time-out-market/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Time Out Market β The Best of the City Under One Roof",
"description": "Food, drink, culture: itβs the best of the city under one roof",
"author": {
"@type": "Person",
"name": "Ella Doyle"
},
"publisher": {
"@type": "Organization",
"name": "Time Out",
"url": "https://www.timeout.com/time-out-market",
"logo": {
"@type": "ImageObject",
"url": "https://www.timeout.com/dist/img/TO_logo2x.png"
}
},
"datePublished": "2025-01-21T00:00:00Z",
"dateModified": "2026-01-28T12:31:43Z",
"articleSection": "Time Out Market",
"url": "https://www.timeout.com/time-out-market",
"keywords": [
"Time Out Market",
"Categories: Time Out Market"
],
"contentLocation": {
"@type": "AdministrativeArea",
"name": "Time Out Market"
}
}
/london/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Time Out London - Events, Attractions & What's on in London",
"description": "London restaurants and bars, films and theatres, art, gigs, clubs, shops and more...",
"author": {
"@type": "Person",
"name": "Rosie Hewitson"
},
"publisher": {
"@type": "Organization",
"name": "Time Out",
"url": "https://www.timeout.com/london",
"logo": {
"@type": "ImageObject",
"url": "https://www.timeout.com/dist/img/TO_logo2x.png"
}
},
"datePublished": "2026-04-16T23:00:00Z",
"dateModified": "2026-05-14T16:06:56Z",
"articleSection": "London",
"url": "https://www.timeout.com/london",
"keywords": [
"Things to do",
"Categories: Things to do"
],
"contentLocation": {
"@type": "AdministrativeArea",
"name": "London"
}
}
π‘οΈ Trust Signals β external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 26 | 2 |
| /privacy-notice/ | 2 | 2 |
| /time-out-market/ | 1 | 0 |
| /travel/best-cities-for-culture-2026/ | 2 | 2 |
| /terms-of-use/ | 2 | 2 |
| /london/ | 74 | 2 |
This page presents a snapshot of public data from Time Out, captured on May 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Time Out: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.timeout.com to view the most current version of its content and see directly what this company is about and what it offers.