Wallpaper*
(https://wallpaper.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through named editorial staff and contributors (Jack Moss, Rosa Bertoli, Ellie Stathaki) with specific ‘Published’ and ‘Last Updated’ dates. The structured data is robust, identifying the parent organization as Future PLC and providing specific office locations in New York, London, and Sydney. The only minor gap is the lack of specific Person schema with ‘sameAs’ links for every author within the provided JSON-LD snippets.
The disconnect is minimal; the site claims to champion the best in contemporary lifestyle and demonstrates this with articles on high-end tech like the ‘Honor Watch 6’ and transportation like the ‘Honda Prelude’. The only unverified claim is the ‘world’s number one’ status. Unlike most sites, Wallpaper* proves its claims by performing the act of journalism rather than just describing it.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@type": "WebPage",
"url": "https://www.wallpaper.com",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Wallpaper*",
"url": "https://www.wallpaper.com",
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Wallpaper*",
"url": "https://www.wallpaper.com",
"logo": {
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.mos.cms.futurecdn.net/flexiimages/620dvegxfy1736938637.svg",
"caption": "Wallpaper* logo"
},
"parentOrganization": {
"name": "Future PLC",
"url": "https://futureplc.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Future_plc",
"https://twitter.com/futureplc"
],
"location": [
{
"@type": "Place",
"name": "Future US Inc, New York City Office",
"telephone": "+12123780448",
"address": {
"@type": "PostalAddress",
"streetAddress": "Full 7th Floor, 130 West 42nd Street",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10036",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Future PLC, London Office",
"telephone": "+442070424000",
"address": {
"@type": "PostalAddress",
"streetAddress": "121 - 141 Westbourne Terrace, Paddington",
"addressLocality": "London",
"postalCode": "W2 6JR",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future PLC, Bath Office",
"telephone": "+441225442244",
"address": {
"@type": "PostalAddress",
"streetAddress": "Quay House, The Ambury",
"addressLocality": "Bath",
"postalCode": "BA1 1UA",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future PLC, Cardiff Office",
"address": {
"@type": "PostalAddress",
"streetAddress": "Suite 2A, Hodge House, 114-116 St Mary Street",
"addressLocality": "Cardiff",
"postalCode": "CF10 1DY",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future Publishing Australia, Sydney Office",
"telephone": "+610299552677",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 10, 89 York Street",
"addressLocality": "Sydney",
"postalCode": "2000",
"addressCountry": "AU"
}
}
]
}
},
"potentialAction": {
"@context": "https://schema.org",
"@type": "SearchAction",
"target": "https://www.wallpaper.com/search?searchTerm={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Tour LA’s Sheats-Goldstein Residence",
"url": "https://www.wallpaper.com/architecture/residential/john-lautner-sheats-goldstein-residence-los-angeles-usa",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Five new it-bags",
"url": "https://www.wallpaper.com/fashion-beauty/bottega-veneta-bag-il-mio",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Men’s Fashion Month",
"url": "https://www.wallpaper.com/fashion-beauty/fashion-beauty-events/eight-moments-to-look-out-for-mens-fashion-month-ss-2027",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
/architecture/
[
{
"@type": "WebPage",
"name": "Architecture",
"description": "From modernist marvels, to heavenly houses, and the breaking news breaking new ground, this is your one-stop shop for the finest building design",
"url": "https://www.wallpaper.com/architecture",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Remembering David Hockney",
"url": "https://www.wallpaper.com/art/david-hockney-obituary",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Mini smart telescope",
"url": "https://www.wallpaper.com/tech/dwarflab-dwarf-mini-smart-telescope-review",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Fabulous fashion books",
"url": "https://www.wallpaper.com/fashion-beauty/new-fashion-books-summer-2026",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
/design-interiors/
[
{
"@type": "WebPage",
"name": "Design & interiors insights",
"description": "Travel with us to design weeks and experience refined interior design from across the globe. Get the first look at all-new modern furniture, and contemporary craft every day",
"url": "https://www.wallpaper.com/design-interiors",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Tour LA’s Sheats-Goldstein Residence",
"url": "https://www.wallpaper.com/architecture/residential/john-lautner-sheats-goldstein-residence-los-angeles-usa",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Five new it-bags",
"url": "https://www.wallpaper.com/fashion-beauty/bottega-veneta-bag-il-mio",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Men’s Fashion Month",
"url": "https://www.wallpaper.com/fashion-beauty/fashion-beauty-events/eight-moments-to-look-out-for-mens-fashion-month-ss-2027",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
/art/
[
{
"@type": "WebPage",
"name": "Art, artworks & artists",
"description": "Discover the most exciting news, boundary-pushing events, and the rising stars and art icons at the cutting edge of global visual arts",
"url": "https://www.wallpaper.com/art",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Remembering David Hockney",
"url": "https://www.wallpaper.com/art/david-hockney-obituary",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Mini smart telescope",
"url": "https://www.wallpaper.com/tech/dwarflab-dwarf-mini-smart-telescope-review",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Fabulous fashion books",
"url": "https://www.wallpaper.com/fashion-beauty/new-fashion-books-summer-2026",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1238Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 304 | 0 |
| /architecture/ | 309 | 0 |
| /design-interiors/ | 309 | 0 |
| /art/ | 316 | 0 |
Explore the other reputation pillars for Wallpaper*
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Wallpaper*, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wallpaper*: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wallpaper.com to view the most current version of its content and see directly what this company is about and what it offers.