Wallpaper*
(https://wallpaper.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
Impact Weight: 20 / 100
35% Reputation
Trust theatre is present in the form of a ‘review_count’ (304-316) appearing in the data without a corresponding ‘proof_links_count’ or external verification path. While the content itself provides authority, these numerical review signals lack a clear source (e.g., Trustpilot or an internal verified rating system). Additionally, the claim of being the ‘world’s number one global design destination’ is a standard industry superlative that remains unsubstantiated by third-party data in the provided text.
Proof density is high due to the journalistic nature of the content. Every page contains specific, verifiable data points such as the ‘110th edition’ of Pitti Uomo or the ‘12,000 pieces’ in a Lego Sagrada Família set. There are virtually no vague assertions of ‘delivering results’ without an accompanying deep-dive article into the subject matter.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
1238Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 304 | 0 |
| /architecture/ | 309 | 0 |
| /design-interiors/ | 309 | 0 |
| /art/ | 316 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@type": "WebPage",
"url": "https://www.wallpaper.com",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Wallpaper*",
"url": "https://www.wallpaper.com",
"publisher": {
"@context": "https://schema.org",
"@type": "Organization",
"name": "Wallpaper*",
"url": "https://www.wallpaper.com",
"logo": {
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.mos.cms.futurecdn.net/flexiimages/620dvegxfy1736938637.svg",
"caption": "Wallpaper* logo"
},
"parentOrganization": {
"name": "Future PLC",
"url": "https://futureplc.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Future_plc",
"https://twitter.com/futureplc"
],
"location": [
{
"@type": "Place",
"name": "Future US Inc, New York City Office",
"telephone": "+12123780448",
"address": {
"@type": "PostalAddress",
"streetAddress": "Full 7th Floor, 130 West 42nd Street",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10036",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Future PLC, London Office",
"telephone": "+442070424000",
"address": {
"@type": "PostalAddress",
"streetAddress": "121 - 141 Westbourne Terrace, Paddington",
"addressLocality": "London",
"postalCode": "W2 6JR",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future PLC, Bath Office",
"telephone": "+441225442244",
"address": {
"@type": "PostalAddress",
"streetAddress": "Quay House, The Ambury",
"addressLocality": "Bath",
"postalCode": "BA1 1UA",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future PLC, Cardiff Office",
"address": {
"@type": "PostalAddress",
"streetAddress": "Suite 2A, Hodge House, 114-116 St Mary Street",
"addressLocality": "Cardiff",
"postalCode": "CF10 1DY",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Future Publishing Australia, Sydney Office",
"telephone": "+610299552677",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 10, 89 York Street",
"addressLocality": "Sydney",
"postalCode": "2000",
"addressCountry": "AU"
}
}
]
}
},
"potentialAction": {
"@context": "https://schema.org",
"@type": "SearchAction",
"target": "https://www.wallpaper.com/search?searchTerm={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Tour LA’s Sheats-Goldstein Residence",
"url": "https://www.wallpaper.com/architecture/residential/john-lautner-sheats-goldstein-residence-los-angeles-usa",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Five new it-bags",
"url": "https://www.wallpaper.com/fashion-beauty/bottega-veneta-bag-il-mio",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Men’s Fashion Month",
"url": "https://www.wallpaper.com/fashion-beauty/fashion-beauty-events/eight-moments-to-look-out-for-mens-fashion-month-ss-2027",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
/architecture/
[
{
"@type": "WebPage",
"name": "Architecture",
"description": "From modernist marvels, to heavenly houses, and the breaking news breaking new ground, this is your one-stop shop for the finest building design",
"url": "https://www.wallpaper.com/architecture",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Remembering David Hockney",
"url": "https://www.wallpaper.com/art/david-hockney-obituary",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Mini smart telescope",
"url": "https://www.wallpaper.com/tech/dwarflab-dwarf-mini-smart-telescope-review",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Fabulous fashion books",
"url": "https://www.wallpaper.com/fashion-beauty/new-fashion-books-summer-2026",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
/design-interiors/
[
{
"@type": "WebPage",
"name": "Design & interiors insights",
"description": "Travel with us to design weeks and experience refined interior design from across the globe. Get the first look at all-new modern furniture, and contemporary craft every day",
"url": "https://www.wallpaper.com/design-interiors",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Tour LA’s Sheats-Goldstein Residence",
"url": "https://www.wallpaper.com/architecture/residential/john-lautner-sheats-goldstein-residence-los-angeles-usa",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Five new it-bags",
"url": "https://www.wallpaper.com/fashion-beauty/bottega-veneta-bag-il-mio",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Men’s Fashion Month",
"url": "https://www.wallpaper.com/fashion-beauty/fashion-beauty-events/eight-moments-to-look-out-for-mens-fashion-month-ss-2027",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
/art/
[
{
"@type": "WebPage",
"name": "Art, artworks & artists",
"description": "Discover the most exciting news, boundary-pushing events, and the rising stars and art icons at the cutting edge of global visual arts",
"url": "https://www.wallpaper.com/art",
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ItemList",
"name": "Main Navigation",
"description": "Site navigation",
"numberOfItems": 10,
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "SiteNavigationElement",
"position": 1,
"name": "Architecture",
"url": "https://www.wallpaper.com/architecture"
},
{
"@type": "SiteNavigationElement",
"position": 2,
"name": "Design & interiors",
"url": "https://www.wallpaper.com/design-interiors"
},
{
"@type": "SiteNavigationElement",
"position": 3,
"name": "Art & Culture",
"url": "https://www.wallpaper.com/art"
},
{
"@type": "SiteNavigationElement",
"position": 4,
"name": "Watches & Jewellery",
"url": "https://www.wallpaper.com/watches-jewellery"
},
{
"@type": "SiteNavigationElement",
"position": 5,
"name": "Fashion & Beauty",
"url": "https://www.wallpaper.com/fashion-beauty"
},
{
"@type": "SiteNavigationElement",
"position": 6,
"name": "Technology",
"url": "https://www.wallpaper.com/tech"
},
{
"@type": "SiteNavigationElement",
"position": 7,
"name": "Transportation",
"url": "https://www.wallpaper.com/transportation"
},
{
"@type": "SiteNavigationElement",
"position": 8,
"name": "Travel",
"url": "https://www.wallpaper.com/travel"
},
{
"@type": "SiteNavigationElement",
"position": 9,
"name": "Entertaining",
"url": "https://www.wallpaper.com/entertaining"
},
{
"@type": "SiteNavigationElement",
"position": 10,
"name": "Wallpaper* Store",
"url": "https://store.wallpaper.com/"
}
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "SiteNavigationElement",
"name": "Remembering David Hockney",
"url": "https://www.wallpaper.com/art/david-hockney-obituary",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Mini smart telescope",
"url": "https://www.wallpaper.com/tech/dwarflab-dwarf-mini-smart-telescope-review",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Fabulous fashion books",
"url": "https://www.wallpaper.com/fashion-beauty/new-fashion-books-summer-2026",
"@id": "#trending"
},
{
"@type": "SiteNavigationElement",
"name": "Wallpaper* Travel Guides",
"url": "https://www.wallpaper.com/travel/wallpaper-travel-guides",
"@id": "#trending"
}
]
}
]
Explore the other reputation pillars for Wallpaper*
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Wallpaper*, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wallpaper*: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wallpaper.com to view the most current version of its content and see directly what this company is about and what it offers.