Based on 831 businesses audited.
Media, News & Publishing Reputation: theSkimm / Well+Good (Everyday Health, Inc.) (wellandgood.com)
The site is a victim of ‘Identity Drift,’ where a corporate acquisition has led to a brand (theSkimm) cannibalizing the technical real estate of another (Well+Good). While the article content contains specific substance, the structural delivery is 49% hot air due to identical content served across all navigational verticals and unverifiable scale claims.
Media, News & Publishing Reputation: theSkimm / Well+Good (Everyday Health, Inc.) (wellandgood.com)
The site content clearly falls under Media and Publishing, specifically targeting news aggregation and lifestyle content for women. However, there is a significant brand-to-domain mismatch where content for ‘theSkimm’ is being served on the ‘wellandgood.com’ domain.
“The score was primarily driven by Semantic Coherence (17/20) due to the total failure of sub-pages to deliver unique content and Trust and Proof (12/20) due to the lack of verification for 'millions' of users and 'expert' claims.”