Identity & Authority: WheresTheMatch – Signal Evidence & AI Readability

WheresTheMatch

(https://www.wheresthematch.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
3 Impact Weight: 15 / 100
20% Reputation

Significant authority gaps exist due to the total absence of structured data; schema_json is null across the board, which is a major technical failure for a directory service. Furthermore, the site fails to name any members of the editorial team or provide Person schema, leading to a named authorities without footprint penalty. While the data itself is credible, the institutional transparency regarding ownership and funding (missing elements) is non-existent.

There is a minor disconnect between the marketing claim of 35,000 live events listed annually and the lack of a linked database audit or live counter. However, the site compensates for this by demonstrating current, proleptic evidence, such as detailed broadcast rights for the 2026 season. The marketing tone is generally humble, focusing on the utility of find the kick-off time and channel rather than over-hyped industry disruption.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/live-sport-on-tv/ — no schema detected (entity gap)
/listings-by-competition/ — no schema detected (entity gap)
/live-football-on-tv/ — no schema detected (entity gap)
/live-rugby-union-on-tv/ — no schema detected (entity gap)
/live-cricket-on-tv/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/live-sport-on-tv/ 0 1
/listings-by-competition/ 0 1
/live-football-on-tv/ 0 1
/live-rugby-union-on-tv/ 0 1
/live-cricket-on-tv/ 0 1