Trust & Proof: WheresTheMatch – Signal Evidence & AI Readability

WheresTheMatch

(https://www.wheresthematch.com) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
12 Impact Weight: 20 / 100
60% Reputation

The site avoids trust theatre by omitting unverified testimonials or deceptive award logos, but it suffers from a lack of external validation. With a review_count of 0 and only 1 proof link, claims such as being the UK’s largest independent sport on TV guide and helping millions of fans every year remain unsubstantiated by third-party data. These bold performance claims lack the necessary outbound links to traffic reports or media kit verifications.

Proof density is high concerning technical deliverables but low concerning company metrics. The site provides specific technical specifications for current rights holders (e.g., 340 La Liga games per season on Premier Sports), which constitutes actionable evidence for the user. Vague assertions are rare, though the lack of a corrections and complaints policy (a missing element) reduces the overall verified proof score.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/live-sport-on-tv/ 0 1
/listings-by-competition/ 0 1
/live-football-on-tv/ 0 1
/live-rugby-union-on-tv/ 0 1
/live-cricket-on-tv/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)
/live-sport-on-tv/ — no schema detected (entity gap)
/listings-by-competition/ — no schema detected (entity gap)
/live-football-on-tv/ — no schema detected (entity gap)
/live-rugby-union-on-tv/ — no schema detected (entity gap)
/live-cricket-on-tv/ — no schema detected (entity gap)