Which?
(http://www.which.co.uk) 📸 Data Snapshot: May 21, 2026Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Information density is exceptionally high across all evaluated pages. While the meta titles utilize power words like Expert and Advice, they are immediately anchored by specific nouns like Testing and Reviews. Body substance is reinforced by granular author bios, such as Rebecca Jakeman’s six years of product testing and Steph Kipling’s Physics PhD, transforming generic expert claims into verifiable substance. Specificity is maintained through technical mentions of inefficient condenser and vented tumble dryers and a month-long trial period for robot mowers.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (http://www.which.co.uk) Which? | Expert testing, reviews and advice – Which?
SUB-PAGE · THIN (http://which.co.uk/about-which/which-newsletters-akBCD7z3vgqS/) Which? Free newsletters for everyone – Which?
SUB-PAGE · THIN (http://which.co.uk/compare-providers/) Price Comparison: compare providers and choose wisely – Which?
SUB-PAGE · THIN (http://which.co.uk/news/article/the-tumble-dryer-ban-what-does-it-mean-for-you-alPRI3r8KXPx/) The tumble dryer 'ban': what does it mean for you? – Which?
SUB-PAGE · THIN (http://which.co.uk/news/article/things-id-never-do-as-a-broadband-expert-aD97M6S0KkCd/) 5 things I'd never do as a broadband expert – Which?
SUB-PAGE · THIN (http://which.co.uk/news/article/i-used-a-robot-lawnmower-for-a-month-heres-what-surprised-me-an8u70B5D4f3/) I used a robot lawn mower for a month: here's what surprised me – Which?
🧭 Industry Context — common generic-claim patterns in Media, News & Publishing to weigh the text against
This page presents a snapshot of public data from Which?, captured on May 21, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Which?: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.which.co.uk to view the most current version of its content and see directly what this company is about and what it offers.