Based on 831 businesses audited.
Which? has 22.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Which? (www.which.co.uk)
Which? is a high-substance entity that successfully aligns its consumer-first signal with deep editorial proof. It avoids almost all typical industry BS by prioritizing named expertise and technical specificity over marketing adjectives. This is a benchmark for low-BS publishing.
Media, News & Publishing Reputation: Which? (www.which.co.uk)
The site is a perfect match for the Media, News & Publishing category, specifically focusing on consumer journalism and product testing. The presence of named researchers with specialized credentials like Physics PhDs and decades of experience confirms a high-level investigative and data-driven reporting approach.
“The score of 88 is primarily driven by the trust_and_proof pillar (7 points) due to the presence of unlinked review counts on the homepage and the Compare Providers page. Pillar 1 (Information Density) contributed 4 points due to the inherent repetition of the 'Consumer Champion' value proposition and minor usage of power words in headers. Other pillars scored near zero due to the high technical and editorial standards evidenced in the schema and author credentials.”