Based on 832 businesses audited.
WIRED has 23.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: WIRED (wired.com)
WIRED is a high-substance, low-BS editorial fortress. It replaces the industry’s typical marketing jargon with technical specificity and named accountability, resulting in one of the lowest BS scores possible for a commercial enterprise.
Media, News & Publishing Reputation: WIRED (wired.com)
The site is a textbook match for the Media, News & Publishing category. It exhibits all the substance of a high-end editorial operation, including named bylines, distinct topical categories (Security, Gear, Science), and specific investigative reporting rather than aggregated fluff.
“The score of 89 is driven by the near-total absence of marketing fluff and the high density of specific evidence. Minor points were accrued only for template-level headings in the Gear and Newsletter categories and the standard industry cliches used in meta-descriptions. Semantic coherence and identity are virtually perfect.”