Based on 832 businesses audited.
CNN has 22.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: CNN (www.cnn.com)
CNN is a legacy authority that uses generic news industry templates to deliver highly specific, substantive reporting. The BS score is low because the site backs its ‘accountability’ signal with named journalists and a dedicated fact-checking sub-structure. Any ‘fluff’ present is structural rather than deceptive.
Media, News & Publishing Reputation: CNN (www.cnn.com)
The site perfectly aligns with the Media, News & Publishing category. Forensic evidence from schema_json identifies the entity as a NewsMediaOrganization with a founding date of 1980, while the article content focuses on high-stakes geopolitics and economic reporting.
“The score of 88 is driven by the Commodity Fingerprint (use of standard news clichés) and Information Density (empty utility pages in the crawl). It is kept exceptionally low by the total absence of Identity and Authority gaps and the high specificity of the provided NewsArticle content.”