Based on 832 businesses audited.
Serpent's Tail has 23.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Serpent's Tail (serpentstail.com)
Serpent’s Tail is a rare example of a site where the product actually exceeds the marketing claims. It functions as a functional catalog of literary achievement rather than a lead-generation fluff machine. Its only ‘bullshit’ is the standard promotional varnish expected of any commercial publisher.
Media, News & Publishing Reputation: Serpent's Tail (serpentstail.com)
The site represents a book publisher, which is a significant sub-sector of the Media and Publishing industry. While it does not provide daily news, it adheres to publishing standards and follows the template fingerprints for About Us and Newsletter segments found in the industry dictionary.
“The score of 89 reflects a very low level of BS, driven primarily by minor industry clichés and the lack of a modern masthead. The trust and proof score (3) is the largest contributor simply because book sales claims and blurb counts lack direct third-party verification links. Commodity fingerprints (4) are present but are standard for the publishing industry.”