Serpent's Tail
(https://serpentstail.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
The site establishes strong authority through named literary figures and detailed biographies for authors like M. John Harrison and Gurnaik Johal. Structured data (schema_json) is technically sound, utilizing Book and Organization schemas effectively. The only minor gap is the lack of a current editorial masthead beyond founder Pete Ayrton, which leaves the present-day management team digitally opaque within the site’s own structure.
The site avoids hyperbolic performance claims, opting instead for verifiable literary achievements. Claims like ‘sold over one million copies’ for Karen Joy Fowler are bold, but the surrounding context of Booker Prize shortlists and specific awards provides substantial weight to the assertion. There is no disconnect between the marketing tone and the forensic evidence of the book catalog.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://serpentstail.com/",
"url": "https://serpentstail.com/",
"name": "Home - Serpent's Tail",
"isPartOf": {
"@id": "https://serpentstail.com/#website"
},
"about": {
"@id": "https://serpentstail.com/#organization"
},
"datePublished": "2020-08-05T12:48:09+00:00",
"dateModified": "2024-12-02T10:46:24+00:00",
"breadcrumb": {
"@id": "https://serpentstail.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://serpentstail.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://serpentstail.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://serpentstail.com/#website",
"url": "https://serpentstail.com/",
"name": "Serpent's Tail",
"description": "",
"publisher": {
"@id": "https://serpentstail.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://serpentstail.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://serpentstail.com/#organization",
"name": "Serpent's Tail",
"url": "https://serpentstail.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://serpentstail.com/#/schema/logo/image/",
"url": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"contentUrl": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"width": 3378,
"height": 464,
"caption": "Serpent's Tail"
},
"image": {
"@id": "https://serpentstail.com/#/schema/logo/image/"
}
}
]
}
/work/the-course-of-the-heart/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://serpentstail.com/work/the-course-of-the-heart/",
"url": "https://serpentstail.com/work/the-course-of-the-heart/",
"name": "The Course of the Heart - Serpent's Tail",
"isPartOf": {
"@id": "https://serpentstail.com/#website"
},
"datePublished": "2026-04-19T22:40:35+00:00",
"dateModified": "2026-06-12T15:18:42+00:00",
"breadcrumb": {
"@id": "https://serpentstail.com/work/the-course-of-the-heart/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://serpentstail.com/work/the-course-of-the-heart/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://serpentstail.com/work/the-course-of-the-heart/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://serpentstail.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Works",
"item": "https://serpentstail.com/work/"
},
{
"@type": "ListItem",
"position": 3,
"name": "The Course of the Heart"
}
]
},
{
"@type": "WebSite",
"@id": "https://serpentstail.com/#website",
"url": "https://serpentstail.com/",
"name": "Serpent's Tail",
"description": "",
"publisher": {
"@id": "https://serpentstail.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://serpentstail.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://serpentstail.com/#organization",
"name": "Serpent's Tail",
"url": "https://serpentstail.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://serpentstail.com/#/schema/logo/image/",
"url": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"contentUrl": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"width": 3378,
"height": 464,
"caption": "Serpent's Tail"
},
"image": {
"@id": "https://serpentstail.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Book",
"name": "The Course of the Heart",
"author": {
"@type": "Person",
"name": "M. John Harrison"
},
"workExample": [
{
"@type": "Book",
"isbn": "9781805224976",
"bookFormat": "https://schema.org/Paperback",
"datePublished": "2025-08-07",
"image": "https://serpentstail.com/wp-content/uploads/sites/2/2025/02/getimage.jpeg"
},
{
"@type": "Book",
"isbn": "9781805224983",
"bookFormat": "https://schema.org/EBook",
"datePublished": "2025-08-07",
"image": "https://serpentstail.com/wp-content/uploads/sites/2/2025/02/getimage-1.jpeg"
}
]
}
]
/work/saraswati/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://serpentstail.com/work/saraswati/",
"url": "https://serpentstail.com/work/saraswati/",
"name": "Saraswati - Serpent's Tail",
"isPartOf": {
"@id": "https://serpentstail.com/#website"
},
"datePublished": "2026-05-17T22:40:41+00:00",
"dateModified": "2026-06-12T15:21:22+00:00",
"breadcrumb": {
"@id": "https://serpentstail.com/work/saraswati/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://serpentstail.com/work/saraswati/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://serpentstail.com/work/saraswati/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://serpentstail.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Works",
"item": "https://serpentstail.com/work/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Saraswati"
}
]
},
{
"@type": "WebSite",
"@id": "https://serpentstail.com/#website",
"url": "https://serpentstail.com/",
"name": "Serpent's Tail",
"description": "",
"publisher": {
"@id": "https://serpentstail.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://serpentstail.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://serpentstail.com/#organization",
"name": "Serpent's Tail",
"url": "https://serpentstail.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://serpentstail.com/#/schema/logo/image/",
"url": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"contentUrl": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"width": 3378,
"height": 464,
"caption": "Serpent's Tail"
},
"image": {
"@id": "https://serpentstail.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Book",
"name": "Saraswati",
"author": {
"@type": "Person",
"name": "Gurnaik Johal"
},
"workExample": [
{
"@type": "Book",
"isbn": "9781788169493",
"bookFormat": "https://schema.org/Paperback",
"datePublished": "2026-03-05",
"image": "https://serpentstail.com/wp-content/uploads/sites/2/2025/09/9781788169493.jpg"
},
{
"@type": "Book",
"isbn": "9781782839217",
"bookFormat": "https://schema.org/EBook",
"datePublished": "2025-06-12",
"image": "https://serpentstail.com/wp-content/uploads/sites/2/2025/04/9781788169486-scaled.jpg"
},
{
"@type": "Book",
"isbn": "9781788169486",
"bookFormat": "https://schema.org/Hardcover",
"datePublished": "2025-06-12",
"image": "https://serpentstail.com/wp-content/uploads/sites/2/2025/04/9781788169486-scaled.jpg"
},
{
"@type": "Book",
"isbn": "9781805227304",
"bookFormat": "https://schema.org/AudiobookFormat",
"datePublished": "2025-06-12",
"image": "https://serpentstail.com/wp-content/uploads/sites/2/2025/03/getimage-7.jpeg"
}
]
}
]
/about-serpents-tail/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://serpentstail.com/about-serpents-tail/",
"url": "https://serpentstail.com/about-serpents-tail/",
"name": "About Serpent's Tail - Serpent's Tail",
"isPartOf": {
"@id": "https://serpentstail.com/#website"
},
"datePublished": "2020-08-05T12:27:06+00:00",
"dateModified": "2025-06-13T12:07:16+00:00",
"breadcrumb": {
"@id": "https://serpentstail.com/about-serpents-tail/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://serpentstail.com/about-serpents-tail/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://serpentstail.com/about-serpents-tail/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://serpentstail.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Serpent’s Tail"
}
]
},
{
"@type": "WebSite",
"@id": "https://serpentstail.com/#website",
"url": "https://serpentstail.com/",
"name": "Serpent's Tail",
"description": "",
"publisher": {
"@id": "https://serpentstail.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://serpentstail.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://serpentstail.com/#organization",
"name": "Serpent's Tail",
"url": "https://serpentstail.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://serpentstail.com/#/schema/logo/image/",
"url": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"contentUrl": "https://serpentstail.com/wp-content/uploads/sites/2/2020/11/Serpents_logo.jpg",
"width": 3378,
"height": 464,
"caption": "Serpent's Tail"
},
"image": {
"@id": "https://serpentstail.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
148Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 2 |
| /work/the-course-of-the-heart/ | 36 | 2 |
| /work/saraswati/ | 48 | 2 |
| /about-serpents-tail/ | 32 | 2 |
Explore the other reputation pillars for Serpent's Tail
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Serpent's Tail, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Serpent's Tail: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://serpentstail.com to view the most current version of its content and see directly what this company is about and what it offers.