WIRED
(https://wired.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is backed by a massive digital footprint of named experts. The metadata and schema_json for the Organization and ItemList are technically sound, and the content lists multiple reporters per story, indicating a high-resource newsroom. There is no ‘Technical Credibility Gap’; the technical implementation of the site matches its claim of being a tech-culture authority.
The site avoids standard marketing performance claims in favor of journalistic reporting. Disconnects are non-existent because the ‘claims’ are actually reported facts (e.g., ‘1 in 4 World Cup Matches Could Be Played in Dangerous Temperatures’) backed by referenced reports. The marketing tone is secondary to the informational utility of the content.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "WIRED",
"logo": {
"@type": "ImageObject",
"url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
"width": "500px",
"height": "100px"
},
"url": "https://www.wired.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.wired.com",
"name": "WIRED",
"headline": "WIRED - The Latest in Technology, Science, Culture and Business",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.wired.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How the Peter Thiel-Linked Dialog Club Secretly Ranks Its Members",
"url": "https://www.wired.com/story/how-peter-thiels-private-dialog-club-secretly-ranks-its-members/",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "An Open Strait of Hormuz Won’t Fix Gas Prices Overnight",
"url": "https://www.wired.com/story/an-open-strait-of-hormuz-wont-fix-gas-prices-overnight/",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Prediction Market Philosophers Got What They Wanted. They’re Not Happy About It",
"url": "https://www.wired.com/story/prediction-market-philosophers-got-what-they-wanted/",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Most Promising Ebola Vaccine Has Been Sitting on the Shelf for 15 Years",
"url": "https://www.wired.com/story/ebola-vaccine-sitting-on-shelf-for-15-years/",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Canada Missed Chances to Inspect OceanGate’s *Titan* Before Fatal Implosion",
"url": "https://www.wired.com/story/canada-missed-chances-titan-fatal-implosion/",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Pseudoscientific Cancer ‘Treatment’ Involves Gassing Naked People in Plastic Bags With Bleach",
"url": "https://www.wired.com/story/pseudoscientific-cancer-treatment-involves-gassing-naked-people-in-plastic-bags-with-bleach/",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Gen Z Singles Are Trying to Make ‘Solomaxxing’ Aspirational",
"url": "https://www.wired.com/story/solomaxxing/",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Meta’s AI Workers Are Revolting, Peter Thiel’s Secret Society, and SBF’s Plea to Trump",
"url": "https://www.wired.com/story/uncanny-valley-podcast-meta-ai-workers-revolting-peter-thiel-secret-society-sbf-plea-to-trump/",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best iPad to Buy (and a Few to Avoid)",
"url": "https://www.wired.com/gallery/the-best-ipad/",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Mesh Wi-Fi Systems for WFH, Gaming, and Streaming",
"url": "https://www.wired.com/story/best-mesh-wifi-routers/",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Art TVs",
"url": "https://www.wired.com/story/best-art-tvs/",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Fitness Trackers for Reliable Health and Activity Data",
"url": "https://www.wired.com/story/best-fitness-trackers/",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Future of Home",
"url": "https://www.wired.com/future-of-home/",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Designing the Dream House of an 87-Year-Old Tech Visionary",
"url": "https://www.wired.com/story/stewart-brand-whole-earth-catalog-house-petaluma/",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Traditional Home Insurance Is Collapsing. Here’s What Could Fill the Gap",
"url": "https://www.wired.com/story/ai-assisted-parametric-insurance-climate-change/",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "My Father Wants to Age in Place. AI Will Be Watching",
"url": "https://www.wired.com/story/sensi-ai-seniors-home-care-aging-in-place/",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "What Do Americans Spend on Housing?",
"url": "https://www.wired.com/story/home-survey-renters-homeowners-affordability-crisis/",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "This World Cup, Bigger Might Not Really Be Better",
"url": "https://www.wired.com/story/biggest-world-cup-travel-flights-hotels-costs/",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Locked Out of the World Cup: A Year Marked by Barriers, Borders, and Broken Access",
"url": "https://www.wired.com/story/locked-out-world-cup-america-visas-fans/",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "For Iran’s Athletes, There Is No Separating Sports From Politics",
"url": "https://www.wired.com/story/iran-world-cup-sports-politics/",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.wired.com"
}
}
]
/category/gear/
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": {
"0": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best iPad to Buy (and a Few to Avoid)",
"url": "https://www.wired.com/gallery/the-best-ipad/",
"position": 1
},
"1": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Mesh Wi-Fi Systems for WFH, Gaming, and Streaming",
"url": "https://www.wired.com/story/best-mesh-wifi-routers/",
"position": 2
},
"2": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Art TVs",
"url": "https://www.wired.com/story/best-art-tvs/",
"position": 3
},
"3": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "An Open Strait of Hormuz Won’t Fix Gas Prices Overnight",
"url": "https://www.wired.com/story/an-open-strait-of-hormuz-wont-fix-gas-prices-overnight/",
"position": 4
},
"4": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Waymos Recalled Over Risk They’ll Drive at Speed Into Freeway Construction Zones",
"url": "https://www.wired.com/story/waymo-recalls-robotaxis-over-risk-theyll-drive-at-speed-into-freeway-construction-zones/",
"position": 5
},
"_items_truncated": true
},
"numberOfItems": 71,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"description": "WIRED Reviews | WIRED",
"url": "https://www.wired.com/category/gear/",
"name": "WIRED Reviews",
"publisher": {
"@id": "https://www.wired.com"
},
"copyrightHolder": {
"@id": "https://www.wired.com"
},
"sourceOrganization": {
"@type": "Organization",
"@id": "https://www.wired.com"
},
"copyrightYear": "2026"
},
"_truncated": true,
"_original_size": 14081
}
/newsletter/ — no schema detected (entity gap)
/category/security/
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": {
"0": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How the Peter Thiel-Linked Dialog Club Secretly Ranks Its Members",
"url": "https://www.wired.com/story/how-peter-thiels-private-dialog-club-secretly-ranks-its-members/",
"position": 1
},
"1": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How to Watch the Knicks Parade on NYC Traffic Surveillance Cameras",
"url": "https://www.wired.com/story/how-to-watch-the-knicks-parade-on-nyc-traffic-surveillance-cameras/",
"position": 2
},
"2": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The UK Will Scan Asylum-Seekers’ Faces for Age Checks—Despite Knowing the Tech Is Flawed",
"url": "https://www.wired.com/story/facial-age-estimate-uk-asylum-seekers/",
"position": 3
},
"3": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Leak Exposes Members of Peter Thiel’s Secretive ‘Dialog’ Society",
"url": "https://www.wired.com/story/leak-exposes-members-of-peter-thiels-secretive-dialog-society/",
"position": 4
},
"4": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "‘Dangerous’ AI Models Are Coming No Matter What",
"url": "https://www.wired.com/story/dangerous-ai-models-are-coming-no-matter-what/",
"position": 5
},
"_items_truncated": true
},
"numberOfItems": 39,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"description": "Security News: Cybersecurity, Hacks, Privacy, National Security | WIRED",
"url": "https://www.wired.com/category/security/",
"name": "Security",
"publisher": {
"@id": "https://www.wired.com"
},
"copyrightHolder": {
"@id": "https://www.wired.com"
},
"sourceOrganization": {
"@type": "Organization",
"@id": "https://www.wired.com"
},
"copyrightYear": "2026"
},
"_truncated": true,
"_original_size": 10221
}
🛡️ Trust Signals — external proof links that back the declared identity
2130Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 336 | 1 |
| /category/gear/ | 1249 | 1 |
| /newsletter/ | 293 | 1 |
| /category/security/ | 252 | 1 |
Explore the other reputation pillars for WIRED
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from WIRED, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to WIRED: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wired.com to view the most current version of its content and see directly what this company is about and what it offers.