WIRED
(https://wired.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
17
Impact Weight: 20 / 100
85% Reputation
Trust theatre is virtually absent. While the site shows high review counts (1,249 in Gear), these are tied to a ‘meticulously tested’ methodology rather than empty ‘trusted by millions’ badges. The presence of specific, named journalists (e.g., Dell Cameron, Dhruv Mehrotra) for every piece of content provides a decentralized but powerful proof path that marketing-heavy sites lack.
Proof density is very high, with 8+ instances of specific evidence per page, including named tech protocols, historical dates (e.g., ‘June 2018’), and specific hardware locations like ‘Shenzhen’. The ratio of verifiable evidence to vague assertions is heavily weighted toward substance, evidenced by the technical specificity regarding macOS 27 and specific AI jailbreak vulnerabilities.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2130Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 336 | 1 |
| /category/gear/ | 1249 | 1 |
| /newsletter/ | 293 | 1 |
| /category/security/ | 252 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "WIRED",
"logo": {
"@type": "ImageObject",
"url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
"width": "500px",
"height": "100px"
},
"url": "https://www.wired.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.wired.com",
"name": "WIRED",
"headline": "WIRED - The Latest in Technology, Science, Culture and Business",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.wired.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How the Peter Thiel-Linked Dialog Club Secretly Ranks Its Members",
"url": "https://www.wired.com/story/how-peter-thiels-private-dialog-club-secretly-ranks-its-members/",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "An Open Strait of Hormuz Won’t Fix Gas Prices Overnight",
"url": "https://www.wired.com/story/an-open-strait-of-hormuz-wont-fix-gas-prices-overnight/",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Prediction Market Philosophers Got What They Wanted. They’re Not Happy About It",
"url": "https://www.wired.com/story/prediction-market-philosophers-got-what-they-wanted/",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Most Promising Ebola Vaccine Has Been Sitting on the Shelf for 15 Years",
"url": "https://www.wired.com/story/ebola-vaccine-sitting-on-shelf-for-15-years/",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Canada Missed Chances to Inspect OceanGate’s *Titan* Before Fatal Implosion",
"url": "https://www.wired.com/story/canada-missed-chances-titan-fatal-implosion/",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Pseudoscientific Cancer ‘Treatment’ Involves Gassing Naked People in Plastic Bags With Bleach",
"url": "https://www.wired.com/story/pseudoscientific-cancer-treatment-involves-gassing-naked-people-in-plastic-bags-with-bleach/",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Gen Z Singles Are Trying to Make ‘Solomaxxing’ Aspirational",
"url": "https://www.wired.com/story/solomaxxing/",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Meta’s AI Workers Are Revolting, Peter Thiel’s Secret Society, and SBF’s Plea to Trump",
"url": "https://www.wired.com/story/uncanny-valley-podcast-meta-ai-workers-revolting-peter-thiel-secret-society-sbf-plea-to-trump/",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best iPad to Buy (and a Few to Avoid)",
"url": "https://www.wired.com/gallery/the-best-ipad/",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Mesh Wi-Fi Systems for WFH, Gaming, and Streaming",
"url": "https://www.wired.com/story/best-mesh-wifi-routers/",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Art TVs",
"url": "https://www.wired.com/story/best-art-tvs/",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Fitness Trackers for Reliable Health and Activity Data",
"url": "https://www.wired.com/story/best-fitness-trackers/",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Future of Home",
"url": "https://www.wired.com/future-of-home/",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Designing the Dream House of an 87-Year-Old Tech Visionary",
"url": "https://www.wired.com/story/stewart-brand-whole-earth-catalog-house-petaluma/",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Traditional Home Insurance Is Collapsing. Here’s What Could Fill the Gap",
"url": "https://www.wired.com/story/ai-assisted-parametric-insurance-climate-change/",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "My Father Wants to Age in Place. AI Will Be Watching",
"url": "https://www.wired.com/story/sensi-ai-seniors-home-care-aging-in-place/",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "What Do Americans Spend on Housing?",
"url": "https://www.wired.com/story/home-survey-renters-homeowners-affordability-crisis/",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "This World Cup, Bigger Might Not Really Be Better",
"url": "https://www.wired.com/story/biggest-world-cup-travel-flights-hotels-costs/",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Locked Out of the World Cup: A Year Marked by Barriers, Borders, and Broken Access",
"url": "https://www.wired.com/story/locked-out-world-cup-america-visas-fans/",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "For Iran’s Athletes, There Is No Separating Sports From Politics",
"url": "https://www.wired.com/story/iran-world-cup-sports-politics/",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.wired.com"
}
}
]
/category/gear/
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": {
"0": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best iPad to Buy (and a Few to Avoid)",
"url": "https://www.wired.com/gallery/the-best-ipad/",
"position": 1
},
"1": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Mesh Wi-Fi Systems for WFH, Gaming, and Streaming",
"url": "https://www.wired.com/story/best-mesh-wifi-routers/",
"position": 2
},
"2": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Art TVs",
"url": "https://www.wired.com/story/best-art-tvs/",
"position": 3
},
"3": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "An Open Strait of Hormuz Won’t Fix Gas Prices Overnight",
"url": "https://www.wired.com/story/an-open-strait-of-hormuz-wont-fix-gas-prices-overnight/",
"position": 4
},
"4": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Waymos Recalled Over Risk They’ll Drive at Speed Into Freeway Construction Zones",
"url": "https://www.wired.com/story/waymo-recalls-robotaxis-over-risk-theyll-drive-at-speed-into-freeway-construction-zones/",
"position": 5
},
"_items_truncated": true
},
"numberOfItems": 71,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"description": "WIRED Reviews | WIRED",
"url": "https://www.wired.com/category/gear/",
"name": "WIRED Reviews",
"publisher": {
"@id": "https://www.wired.com"
},
"copyrightHolder": {
"@id": "https://www.wired.com"
},
"sourceOrganization": {
"@type": "Organization",
"@id": "https://www.wired.com"
},
"copyrightYear": "2026"
},
"_truncated": true,
"_original_size": 14081
}
/newsletter/ — no schema detected (entity gap)
/category/security/
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": {
"0": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How the Peter Thiel-Linked Dialog Club Secretly Ranks Its Members",
"url": "https://www.wired.com/story/how-peter-thiels-private-dialog-club-secretly-ranks-its-members/",
"position": 1
},
"1": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How to Watch the Knicks Parade on NYC Traffic Surveillance Cameras",
"url": "https://www.wired.com/story/how-to-watch-the-knicks-parade-on-nyc-traffic-surveillance-cameras/",
"position": 2
},
"2": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The UK Will Scan Asylum-Seekers’ Faces for Age Checks—Despite Knowing the Tech Is Flawed",
"url": "https://www.wired.com/story/facial-age-estimate-uk-asylum-seekers/",
"position": 3
},
"3": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Leak Exposes Members of Peter Thiel’s Secretive ‘Dialog’ Society",
"url": "https://www.wired.com/story/leak-exposes-members-of-peter-thiels-secretive-dialog-society/",
"position": 4
},
"4": {
"@context": "https://schema.org",
"@type": "ListItem",
"name": "‘Dangerous’ AI Models Are Coming No Matter What",
"url": "https://www.wired.com/story/dangerous-ai-models-are-coming-no-matter-what/",
"position": 5
},
"_items_truncated": true
},
"numberOfItems": 39,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"description": "Security News: Cybersecurity, Hacks, Privacy, National Security | WIRED",
"url": "https://www.wired.com/category/security/",
"name": "Security",
"publisher": {
"@id": "https://www.wired.com"
},
"copyrightHolder": {
"@id": "https://www.wired.com"
},
"sourceOrganization": {
"@type": "Organization",
"@id": "https://www.wired.com"
},
"copyrightYear": "2026"
},
"_truncated": true,
"_original_size": 10221
}
Explore the other reputation pillars for WIRED
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from WIRED, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to WIRED: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wired.com to view the most current version of its content and see directly what this company is about and what it offers.