Yahoo! UK
(https://yahoo.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is robustly supported by schema_json, which includes extensive sameAs links to verified social profiles and a clear parentOrganization link to Yahoo! Inc. A minor technical gap exists on the homepage, which lacks an H1 tag, slightly undermining the structured data’s claim of a high-authority WebSite. Named journalists like ‘Jamie Braidwood’ and ‘Richard Jolly’ are credited, though they lack individual Person schema in the provided snippets.
The site avoids bold marketing performance claims, focusing instead on descriptive journalistic reporting. There is no disconnect between a ‘marketing tone’ and reality because the tone is almost entirely editorial. The claims made are regarding external events (World Cup outcomes) rather than the business’s own performance metrics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://uk.yahoo.com/#WebSite",
"@type": "WebSite",
"alternateName": [
"Yahoo UK",
"Yahoo! News UK",
"Yahoo News UK"
],
"description": "Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!",
"name": "Yahoo! UK",
"publisher": {
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"name": "Yahoo!",
"url": "https://www.yahoo.com"
},
"url": "https://uk.yahoo.com/"
},
{
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"logo": {
"@type": "ImageObject",
"height": "500",
"url": "https://s.yimg.com/cv/apiv2/social/images/yahoo_default_logo.png",
"width": "500"
},
"name": "Yahoo!",
"parentOrganization": {
"@id": "https://www.yahooinc.com/#Organization",
"@type": "Organization",
"alternateName": [
"Yahoo Inc",
"Yahoo!",
"Yahoo"
],
"name": "Yahoo! Inc",
"url": "https://www.yahooinc.com/"
},
"sameAs": [
"https://en.wikipedia.org/wiki/Yahoo",
"https://www.instagram.com/yahoo/",
"https://www.threads.net/@yahoo",
"https://www.tiktok.com/@yahoo",
"https://www.facebook.com/yahoo/",
"https://www.linkedin.com/company/yahoo",
"https://x.com/yahoo",
"https://www.youtube.com/yahoo"
],
"url": "https://www.yahoo.com"
}
]
}
/sports/news/world-cup-third-place-rankings-160941654.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://sports.yahoo.com/articles/world-cup-third-place-rankings-160941654.html",
"headline": "Is a draw enough for Scotland against Morocco to qualify for World Cup knockout stage?",
"datePublished": "2026-06-19T21:30:53.000Z",
"dateModified": "2026-06-19T21:30:53.000Z",
"keywords": [
"Morocco",
"Scotland",
"Scotland",
"goal difference",
"Ismael Saibari",
"Vinicius Jr",
"Haiti",
"Bayern Munich",
"Brazil",
"Portugal",
"John",
"Qatar"
],
"description": "Steve Clarke’s side are on three points after one game, following victory over Haiti, and can guarantee their place in the knockout stage with victory over...",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sports",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/cv/apiv2/default/icons/favicon_y112_112.png",
"width": 112,
"height": 112
},
"url": "https://sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Jamie Braidwood",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Jamie Braidwood",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "The Independent",
"url": "http://www.independent.co.uk/",
"logo": {
"@type": "ImageObject",
"width": 477,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2020-12/7b119900-33ff-11eb-bfdb-7285d8d09984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/xMUumKOb1DB.DIYzmLn4QA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNTc0O2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/441fc7344e8328660283b210c331c8b0",
"height": 787,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/xMUumKOb1DB.DIYzmLn4QA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNTc0O2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/441fc7344e8328660283b210c331c8b0",
"video": {
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How Scotland Just Won Their First World Cup Game In 36 Years",
"description": "Scotland currently top their World Cup group with Brazil and Morocco, following a 1-0 win over Haiti. Adam Clery looks at how they set up to get the game's only goal through John McGinn, and then defended the entire second-half to keep the lead.",
"thumbnailUrl": "https://s.yimg.com/uu/api/res/1.2/RT0aL1qcwzvhgJD7sMxrkw--~B/aD0zNjA7dz02NDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/the_independent_video_898/d878a73e0e102c807c6643f6ca4ae668",
"duration": "PT11M31S",
"contentUrl": "",
"embedUrl": "https://uk.news.yahoo.com/scotland-just-won-first-world-110603829.html?format=embed",
"identifier": "4d01f88a-5948-3504-ba1f-a3b00d6c2c3d"
}
}
/sports/news/weak-theory-decide-wins-world-094717483.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://sports.yahoo.com/articles/weak-theory-decide-wins-world-094717483.html",
"headline": "The weak link theory that will decide who wins the World Cup",
"datePublished": "2026-06-19T13:48:04.000Z",
"dateModified": "2026-06-19T13:48:04.000Z",
"keywords": [
"Lionel Messi",
"World Cup",
"Harry Kane",
"balanced team",
"weak link",
"weak link theory",
"Kylian Mbappe",
"Cristiano Ronaldo",
"midfield",
"Cup-winning",
"Russia World Cup",
"Spain",
"Antoine Griezmann",
"Mikel Oyarzabal",
"Brazil",
"Elliot Anderson",
"Adrien Rabiot",
"Angel Di Maria",
"Declan Rice",
"Portugal",
"Philipp Lahm",
"Ruben Dias",
"Olivier Giroud",
"Kai Havertz",
"France",
"Joan Capdevila",
"Paul Pogba",
"Manuel Neuer",
"Germany",
"Croatia",
"England",
"Argentina",
"Morocco",
"Qatar",
"Italy",
"Curacao",
"Belgium",
"Casemiro"
],
"description": "While Lionel Messi, Kylian Mbappe and co draw inevitable focus, there is an argument that this tournament will be won by the 11th name on the teamsheet",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sports",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/cv/apiv2/default/icons/favicon_y112_112.png",
"width": 112,
"height": 112
},
"url": "https://sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Richard Jolly",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Richard Jolly",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "The Independent",
"url": "http://www.independent.co.uk/",
"logo": {
"@type": "ImageObject",
"width": 477,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2020-12/7b119900-33ff-11eb-bfdb-7285d8d09984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/zd0taAll7wIjKwDrWmHhSg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/62974ca288b4df7a06cbf70e491701d7",
"height": 800,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/zd0taAll7wIjKwDrWmHhSg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/62974ca288b4df7a06cbf70e491701d7",
"video": {
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How England produced the best football of the World Cup so far",
"description": "How England produced the best football of the World Cup so farThe Independent, PA",
"thumbnailUrl": "https://s.yimg.com/uu/api/res/1.2/BL6gNNRbZTV3a1egRx4lRw--~B/aD0zNjA7dz02NDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/the_independent_video_898/1e975462e19f698769940ec85188e561",
"duration": "PT11M44S",
"contentUrl": "",
"embedUrl": "https://uk.news.yahoo.com/england-produced-best-football-world-094023260.html?format=embed",
"identifier": "57b77fbb-d3ca-39cf-9c6d-396e97843c7c"
}
}
/sports/news/why-bbc-itv-refuse-air-160000232.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://sports.yahoo.com/articles/why-bbc-itv-refuse-air-160000232.html",
"headline": "Why BBC and ITV refuse to air the World Cup final half-time show",
"datePublished": "2026-06-19T16:00:00.000Z",
"dateModified": "2026-06-19T16:00:00.000Z",
"keywords": [
"World Cup final",
"Getty Images",
"World Cup",
"ITV",
"Chris Martin",
"FIFA",
"half-time show",
"MetLife Stadium"
],
"description": "Madonna, Shakira and BTS are headlining the mid-game extravaganza - but the UK broadcasters do not intend to show it",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sports",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/cv/apiv2/default/icons/favicon_y112_112.png",
"width": 112,
"height": 112
},
"url": "https://sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Steven Chicken",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Steven Chicken",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "FourFourTwo",
"url": "https://www.fourfourtwo.com/",
"logo": {
"@type": "ImageObject",
"width": 1250,
"height": 350,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2022-08/f2712980-2948-11ed-a2fb-77bcf4296984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/m8ZN.OvnKBK.vVp1IlUamg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMzY2O2NmPXdlYnA-/https://media.zenfs.com/en/fourfourtwo_376/9a3d239abe1ab7996010387b7bb9ba24",
"height": 683,
"width": 1024
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/m8ZN.OvnKBK.vVp1IlUamg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMzY2O2NmPXdlYnA-/https://media.zenfs.com/en/fourfourtwo_376/9a3d239abe1ab7996010387b7bb9ba24"
}
🛡️ Trust Signals — external proof links that back the declared identity
65Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 2 |
| /sports/news/world-cup-third-place-rankings-160941654.html | 15 | 1 |
| /sports/news/weak-theory-decide-wins-world-094717483.html | 15 | 1 |
| /sports/news/why-bbc-itv-refuse-air-160000232.html | 16 | 1 |
Explore the other reputation pillars for Yahoo! UK
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yahoo! UK, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yahoo! UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yahoo.com to view the most current version of its content and see directly what this company is about and what it offers.