Yahoo! UK
(https://yahoo.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust theatre is minimally present but detectable via the review_count of 15-19 on article pages without clear proof_links_count to the actual review sources. While the content attributes stories to ‘The Independent’ and ‘FourFourTwo,’ the presence of numeric review scores in schema without a visible verification path creates a minor trust theatre flag. However, the use of established provider logos provides a secondary layer of proof.
Proof density is high, with a strong ratio of verifiable evidence (dates, scores, tournament locations like ‘MetLife Stadium’) to vague assertions. The articles function as their own evidence, providing 6,000+ characters of data-backed journalism. The reliance on external providers (The Independent) acts as a third-party verification layer for the information presented.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
65Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 2 |
| /sports/news/world-cup-third-place-rankings-160941654.html | 15 | 1 |
| /sports/news/weak-theory-decide-wins-world-094717483.html | 15 | 1 |
| /sports/news/why-bbc-itv-refuse-air-160000232.html | 16 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://uk.yahoo.com/#WebSite",
"@type": "WebSite",
"alternateName": [
"Yahoo UK",
"Yahoo! News UK",
"Yahoo News UK"
],
"description": "Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!",
"name": "Yahoo! UK",
"publisher": {
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"name": "Yahoo!",
"url": "https://www.yahoo.com"
},
"url": "https://uk.yahoo.com/"
},
{
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"logo": {
"@type": "ImageObject",
"height": "500",
"url": "https://s.yimg.com/cv/apiv2/social/images/yahoo_default_logo.png",
"width": "500"
},
"name": "Yahoo!",
"parentOrganization": {
"@id": "https://www.yahooinc.com/#Organization",
"@type": "Organization",
"alternateName": [
"Yahoo Inc",
"Yahoo!",
"Yahoo"
],
"name": "Yahoo! Inc",
"url": "https://www.yahooinc.com/"
},
"sameAs": [
"https://en.wikipedia.org/wiki/Yahoo",
"https://www.instagram.com/yahoo/",
"https://www.threads.net/@yahoo",
"https://www.tiktok.com/@yahoo",
"https://www.facebook.com/yahoo/",
"https://www.linkedin.com/company/yahoo",
"https://x.com/yahoo",
"https://www.youtube.com/yahoo"
],
"url": "https://www.yahoo.com"
}
]
}
/sports/news/world-cup-third-place-rankings-160941654.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://sports.yahoo.com/articles/world-cup-third-place-rankings-160941654.html",
"headline": "Is a draw enough for Scotland against Morocco to qualify for World Cup knockout stage?",
"datePublished": "2026-06-19T21:30:53.000Z",
"dateModified": "2026-06-19T21:30:53.000Z",
"keywords": [
"Morocco",
"Scotland",
"Scotland",
"goal difference",
"Ismael Saibari",
"Vinicius Jr",
"Haiti",
"Bayern Munich",
"Brazil",
"Portugal",
"John",
"Qatar"
],
"description": "Steve Clarke’s side are on three points after one game, following victory over Haiti, and can guarantee their place in the knockout stage with victory over...",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sports",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/cv/apiv2/default/icons/favicon_y112_112.png",
"width": 112,
"height": 112
},
"url": "https://sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Jamie Braidwood",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Jamie Braidwood",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "The Independent",
"url": "http://www.independent.co.uk/",
"logo": {
"@type": "ImageObject",
"width": 477,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2020-12/7b119900-33ff-11eb-bfdb-7285d8d09984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/xMUumKOb1DB.DIYzmLn4QA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNTc0O2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/441fc7344e8328660283b210c331c8b0",
"height": 787,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/xMUumKOb1DB.DIYzmLn4QA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNTc0O2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/441fc7344e8328660283b210c331c8b0",
"video": {
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How Scotland Just Won Their First World Cup Game In 36 Years",
"description": "Scotland currently top their World Cup group with Brazil and Morocco, following a 1-0 win over Haiti. Adam Clery looks at how they set up to get the game's only goal through John McGinn, and then defended the entire second-half to keep the lead.",
"thumbnailUrl": "https://s.yimg.com/uu/api/res/1.2/RT0aL1qcwzvhgJD7sMxrkw--~B/aD0zNjA7dz02NDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/the_independent_video_898/d878a73e0e102c807c6643f6ca4ae668",
"duration": "PT11M31S",
"contentUrl": "",
"embedUrl": "https://uk.news.yahoo.com/scotland-just-won-first-world-110603829.html?format=embed",
"identifier": "4d01f88a-5948-3504-ba1f-a3b00d6c2c3d"
}
}
/sports/news/weak-theory-decide-wins-world-094717483.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://sports.yahoo.com/articles/weak-theory-decide-wins-world-094717483.html",
"headline": "The weak link theory that will decide who wins the World Cup",
"datePublished": "2026-06-19T13:48:04.000Z",
"dateModified": "2026-06-19T13:48:04.000Z",
"keywords": [
"Lionel Messi",
"World Cup",
"Harry Kane",
"balanced team",
"weak link",
"weak link theory",
"Kylian Mbappe",
"Cristiano Ronaldo",
"midfield",
"Cup-winning",
"Russia World Cup",
"Spain",
"Antoine Griezmann",
"Mikel Oyarzabal",
"Brazil",
"Elliot Anderson",
"Adrien Rabiot",
"Angel Di Maria",
"Declan Rice",
"Portugal",
"Philipp Lahm",
"Ruben Dias",
"Olivier Giroud",
"Kai Havertz",
"France",
"Joan Capdevila",
"Paul Pogba",
"Manuel Neuer",
"Germany",
"Croatia",
"England",
"Argentina",
"Morocco",
"Qatar",
"Italy",
"Curacao",
"Belgium",
"Casemiro"
],
"description": "While Lionel Messi, Kylian Mbappe and co draw inevitable focus, there is an argument that this tournament will be won by the 11th name on the teamsheet",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sports",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/cv/apiv2/default/icons/favicon_y112_112.png",
"width": 112,
"height": 112
},
"url": "https://sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Richard Jolly",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Richard Jolly",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "The Independent",
"url": "http://www.independent.co.uk/",
"logo": {
"@type": "ImageObject",
"width": 477,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2020-12/7b119900-33ff-11eb-bfdb-7285d8d09984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/zd0taAll7wIjKwDrWmHhSg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/62974ca288b4df7a06cbf70e491701d7",
"height": 800,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/zd0taAll7wIjKwDrWmHhSg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/62974ca288b4df7a06cbf70e491701d7",
"video": {
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "How England produced the best football of the World Cup so far",
"description": "How England produced the best football of the World Cup so farThe Independent, PA",
"thumbnailUrl": "https://s.yimg.com/uu/api/res/1.2/BL6gNNRbZTV3a1egRx4lRw--~B/aD0zNjA7dz02NDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/the_independent_video_898/1e975462e19f698769940ec85188e561",
"duration": "PT11M44S",
"contentUrl": "",
"embedUrl": "https://uk.news.yahoo.com/england-produced-best-football-world-094023260.html?format=embed",
"identifier": "57b77fbb-d3ca-39cf-9c6d-396e97843c7c"
}
}
/sports/news/why-bbc-itv-refuse-air-160000232.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://sports.yahoo.com/articles/why-bbc-itv-refuse-air-160000232.html",
"headline": "Why BBC and ITV refuse to air the World Cup final half-time show",
"datePublished": "2026-06-19T16:00:00.000Z",
"dateModified": "2026-06-19T16:00:00.000Z",
"keywords": [
"World Cup final",
"Getty Images",
"World Cup",
"ITV",
"Chris Martin",
"FIFA",
"half-time show",
"MetLife Stadium"
],
"description": "Madonna, Shakira and BTS are headlining the mid-game extravaganza - but the UK broadcasters do not intend to show it",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sports",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/cv/apiv2/default/icons/favicon_y112_112.png",
"width": 112,
"height": 112
},
"url": "https://sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Steven Chicken",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Steven Chicken",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "FourFourTwo",
"url": "https://www.fourfourtwo.com/",
"logo": {
"@type": "ImageObject",
"width": 1250,
"height": 350,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2022-08/f2712980-2948-11ed-a2fb-77bcf4296984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/m8ZN.OvnKBK.vVp1IlUamg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMzY2O2NmPXdlYnA-/https://media.zenfs.com/en/fourfourtwo_376/9a3d239abe1ab7996010387b7bb9ba24",
"height": 683,
"width": 1024
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/m8ZN.OvnKBK.vVp1IlUamg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMzY2O2NmPXdlYnA-/https://media.zenfs.com/en/fourfourtwo_376/9a3d239abe1ab7996010387b7bb9ba24"
}
Explore the other reputation pillars for Yahoo! UK
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yahoo! UK, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yahoo! UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yahoo.com to view the most current version of its content and see directly what this company is about and what it offers.