Ashworth Vets
(http://www.ashworthvetgroup.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
3
Impact Weight: 15 / 100
20% Reputation
Despite claiming to have teams with extensive training, the site contains zero named veterinarians, no RCVS registration numbers, and no specialist qualifications. The lack of Person schema or any digital footprint for the medical staff creates a significant authority vacuum in a highly regulated medical field. Technical credibility is further damaged by a broken appointment booking flow that currently requests users to manage cookie choices rather than providing a functional interface.
The site makes sweeping performance assertions such as providing extensive training to our teams and constantly updating our equipment without documenting a single piece of medical technology or a specific training certification. The claim of a fantastic 24-hour emergency service is actually outsourced to a separate entity, Farnham Veterinary Hospital, which is a common but poorly signaled pivot from the homepage’s localized brand promise. No case studies or successful clinical outcomes are mentioned to support the claims of quality care.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashworthvetgroup.co.uk/",
"url": "https://www.ashworthvetgroup.co.uk/",
"name": "Ashworth Vets | Trusted Vet Care in Hampshire & Berkshire",
"isPartOf": {
"@id": "https://www.ashworthvetgroup.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ashworthvetgroup.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.ashworthvetgroup.co.uk/#primaryimage"
},
"thumbnailUrl": "http://www.ashworthvetgroup.co.uk/wp-content/uploads/sites/26/2024/08/dog-mobile-image-1024x783.webp",
"datePublished": "2024-07-08T13:29:30+00:00",
"dateModified": "2026-04-09T11:39:24+00:00",
"description": "We provide a modern veterinary service built on trust. We hope to see you in one of our Berkshire and Hampshire branches soon!",
"breadcrumb": {
"@id": "https://www.ashworthvetgroup.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashworthvetgroup.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ashworthvetgroup.co.uk/#primaryimage",
"url": "https://www.ashworthvetgroup.co.uk/wp-content/uploads/sites/26/2024/08/dog-mobile-image.webp",
"contentUrl": "https://www.ashworthvetgroup.co.uk/wp-content/uploads/sites/26/2024/08/dog-mobile-image.webp",
"width": 1200,
"height": 918
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashworthvetgroup.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashworthvetgroup.co.uk/#website",
"url": "https://www.ashworthvetgroup.co.uk/",
"name": "Ashworth Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashworthvetgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/emergency/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashworthvetgroup.co.uk/emergency",
"url": "https://www.ashworthvetgroup.co.uk/emergency",
"name": "Emergency Pet Care in Hampshire & Berkshire | Ashworth Vets",
"isPartOf": {
"@id": "https://www.ashworthvetgroup.co.uk/#website"
},
"datePublished": "2024-07-08T13:29:28+00:00",
"dateModified": "2024-08-19T12:07:23+00:00",
"description": "Advice for Ashworth Vets clients on how we can help if you and your pet find yourself in a veterinary emergency.",
"breadcrumb": {
"@id": "https://www.ashworthvetgroup.co.uk/emergency#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashworthvetgroup.co.uk/emergency"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashworthvetgroup.co.uk/emergency#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashworthvetgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Emergency"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashworthvetgroup.co.uk/#website",
"url": "https://www.ashworthvetgroup.co.uk/",
"name": "Ashworth Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashworthvetgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/request-appointment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashworthvetgroup.co.uk/contact-us/request-appointment",
"url": "https://www.ashworthvetgroup.co.uk/contact-us/request-appointment",
"name": "Request a Veterinary Appointment | Ashworth Vets",
"isPartOf": {
"@id": "https://www.ashworthvetgroup.co.uk/#website"
},
"datePublished": "2024-07-08T13:29:25+00:00",
"dateModified": "2025-12-22T08:43:58+00:00",
"description": "You can request an appointment with the Ashworth Vets team by completing our simple online form. ",
"breadcrumb": {
"@id": "https://www.ashworthvetgroup.co.uk/contact-us/request-appointment#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashworthvetgroup.co.uk/contact-us/request-appointment"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashworthvetgroup.co.uk/contact-us/request-appointment#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashworthvetgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.ashworthvetgroup.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Request Appointment"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashworthvetgroup.co.uk/#website",
"url": "https://www.ashworthvetgroup.co.uk/",
"name": "Ashworth Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashworthvetgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/branches/farnborough/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashworthvetgroup.co.uk/branches/farnborough",
"url": "https://www.ashworthvetgroup.co.uk/branches/farnborough",
"name": "Our Farnborough Branch in Hampshire | Ashworth Vets",
"isPartOf": {
"@id": "https://www.ashworthvetgroup.co.uk/#website"
},
"datePublished": "2024-07-08T13:29:19+00:00",
"dateModified": "2026-02-17T12:59:06+00:00",
"description": "Our Farnborough branch in Hampshire has great facilities and a friendly team, ready to take care of you and your pet. ",
"breadcrumb": {
"@id": "https://www.ashworthvetgroup.co.uk/branches/farnborough#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashworthvetgroup.co.uk/branches/farnborough"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashworthvetgroup.co.uk/branches/farnborough#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashworthvetgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branches",
"item": "https://www.ashworthvetgroup.co.uk/branches"
},
{
"@type": "ListItem",
"position": 3,
"name": "Farnborough Veterinary Branch"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashworthvetgroup.co.uk/#website",
"url": "https://www.ashworthvetgroup.co.uk/",
"name": "Ashworth Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashworthvetgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Farnborough Veterinary Branch",
"image": "",
"@id": "",
"url": "https://www.ashworthvetgroup.co.uk/branches/farnborough",
"telephone": "01252 542121",
"address": {
"@type": "PostalAddress",
"streetAddress": "Ashworth Veterinary Group, 60 Bridge Road, Cove",
"addressLocality": "Farnborough",
"postalCode": "GU14 0HP",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.29401828438831,
"longitude": -0.7713863424603218
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday:",
"Tuesday:",
"Wednesday:",
"Thursday:",
"Friday:"
],
"opens": "8:30 AM",
"closes": "6:30 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday:"
],
"opens": "9:00 AM",
"closes": "3:00 PM"
}
]
}
]
/branches/fleet/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashworthvetgroup.co.uk/branches/fleet",
"url": "https://www.ashworthvetgroup.co.uk/branches/fleet",
"name": "Our Fleet Branch in Hampshire | Ashworth Vets",
"isPartOf": {
"@id": "https://www.ashworthvetgroup.co.uk/#website"
},
"datePublished": "2024-07-08T13:29:20+00:00",
"dateModified": "2026-03-10T15:52:26+00:00",
"description": "Our Fleet branch in Hampshire has great facilities and a friendly team, ready to take care of you and your pet. ",
"breadcrumb": {
"@id": "https://www.ashworthvetgroup.co.uk/branches/fleet#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashworthvetgroup.co.uk/branches/fleet"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashworthvetgroup.co.uk/branches/fleet#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashworthvetgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branches",
"item": "https://www.ashworthvetgroup.co.uk/branches"
},
{
"@type": "ListItem",
"position": 3,
"name": "Fleet Veterinary Branch"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashworthvetgroup.co.uk/#website",
"url": "https://www.ashworthvetgroup.co.uk/",
"name": "Ashworth Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashworthvetgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Fleet Veterinary Branch",
"image": "",
"@id": "",
"url": "https://www.ashworthvetgroup.co.uk/branches/fleet",
"telephone": "01252 616136",
"address": {
"@type": "PostalAddress",
"streetAddress": "Ashworth Veterinary Group, 1 Courtmoor Avenue",
"addressLocality": "Fleet",
"postalCode": "GU52 7UE",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.27210858396649,
"longitude": -0.8380218591559621
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday:",
"Tuesday:",
"Wednesday:",
"Thursday:",
"Friday:"
],
"opens": "8:30 AM",
"closes": "6:30 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday:"
],
"opens": "9:00 AM",
"closes": "3:00 PM"
}
]
}
]
/branches/sandhurst/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashworthvetgroup.co.uk/branches/sandhurst",
"url": "https://www.ashworthvetgroup.co.uk/branches/sandhurst",
"name": "Our Sandhurst Branch in Berkshire | Ashworth Vets",
"isPartOf": {
"@id": "https://www.ashworthvetgroup.co.uk/#website"
},
"datePublished": "2024-07-08T13:29:21+00:00",
"dateModified": "2026-03-10T15:53:55+00:00",
"description": "Our Sandhurst branch in Berkshire has great facilities and a friendly team, ready to take care of you and your pet. ",
"breadcrumb": {
"@id": "https://www.ashworthvetgroup.co.uk/branches/sandhurst#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashworthvetgroup.co.uk/branches/sandhurst"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashworthvetgroup.co.uk/branches/sandhurst#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashworthvetgroup.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branches",
"item": "https://www.ashworthvetgroup.co.uk/branches"
},
{
"@type": "ListItem",
"position": 3,
"name": "Sandhurst Veterinary Branch"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashworthvetgroup.co.uk/#website",
"url": "https://www.ashworthvetgroup.co.uk/",
"name": "Ashworth Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashworthvetgroup.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Sandhurst Veterinary Branch",
"image": "",
"@id": "",
"url": "https://www.ashworthvetgroup.co.uk/branches/sandhurst",
"telephone": "01276 34963",
"address": {
"@type": "PostalAddress",
"streetAddress": "Ashworth Veterinary Group, Branksome Hill Road, Sandhurst",
"addressLocality": "Sandhurst",
"postalCode": "GU47 0QE",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.34279421710837,
"longitude": -0.7795846254187445
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday:",
"Tuesday:",
"Wednesday:",
"Thursday:",
"Friday:"
],
"opens": "8:30 AM",
"closes": "6:30 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday:"
],
"opens": "9:00 AM",
"closes": "11:00 AM"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
50Review mentions (all pages)
18External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 3 |
| /emergency/ | 7 | 3 |
| /contact-us/request-appointment/ | 7 | 3 |
| /branches/farnborough/ | 10 | 3 |
| /branches/fleet/ | 8 | 3 |
| /branches/sandhurst/ | 8 | 3 |
Explore the other reputation pillars for Ashworth Vets
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ashworth Vets, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ashworth Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.ashworthvetgroup.co.uk to view the most current version of its content and see directly what this company is about and what it offers.