Identity & Authority: Bromyard Vets – Signal Evidence & AI Readability

Bromyard Vets

(http://www.bromyardvets.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

A major authority gap is the total absence of named veterinarians or clinical staff, which is a primary industry red flag. The schema_json is a basic LocalBusiness type that lacks Person properties, expertise markers, or sameAs links to professional registrations. This lack of a digital footprint for the actual practitioners contradicts the claim of being a ‘trusted’ or ‘dedicated’ team.

The site claims to provide a ‘high standard of care’ and ‘latest advances’ but demonstrates neither through case studies or technical specifications. The only ‘advanced’ feature mentioned—the Video Vet service—is actually a third-party partnership (Vets Now) rather than an internal capability. There is a disconnect between the marketing tone of excellence and the reality of a site that acts as a simple routing portal.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bromyardvets.co.uk/",
            "url": "https://bromyardvets.co.uk/",
            "name": "Bromyard Vets | Proud to Serve the Pets of Bromyard",
            "isPartOf": {
                "@id": "https://bromyardvets.co.uk/#website"
            },
            "datePublished": "2024-06-05T09:39:05+00:00",
            "dateModified": "2026-01-15T09:59:58+00:00",
            "description": "We are proud to be a dedicated small animal clinic, meaning our sole focus is providing the highest standard of care to the pets of Bromyard.",
            "breadcrumb": {
                "@id": "https://bromyardvets.co.uk/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bromyardvets.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bromyardvets.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bromyardvets.co.uk/#website",
            "url": "https://bromyardvets.co.uk/",
            "name": "Bromyard Vets",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bromyardvets.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/your-pet/repeat-prescription-request/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bromyardvets.co.uk/your-pet/repeat-prescription-request",
            "url": "https://bromyardvets.co.uk/your-pet/repeat-prescription-request",
            "name": "Repeat Prescriptions | Bromyard Vets",
            "isPartOf": {
                "@id": "https://bromyardvets.co.uk/#website"
            },
            "datePublished": "2024-06-05T09:39:07+00:00",
            "dateModified": "2024-10-04T10:22:40+00:00",
            "description": "The Bromyard Vets team can issue prescriptions to the pets of Bromyard. Get in touch to order your pet’s medication.",
            "breadcrumb": {
                "@id": "https://bromyardvets.co.uk/your-pet/repeat-prescription-request#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bromyardvets.co.uk/your-pet/repeat-prescription-request"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bromyardvets.co.uk/your-pet/repeat-prescription-request#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bromyardvets.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Your Pet",
                    "item": "https://bromyardvets.co.uk/your-pet"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Repeat Prescription Request"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bromyardvets.co.uk/#website",
            "url": "https://bromyardvets.co.uk/",
            "name": "Bromyard Vets",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bromyardvets.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/contact-us/emergency/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bromyardvets.co.uk/contact-us/emergency",
            "url": "https://bromyardvets.co.uk/contact-us/emergency",
            "name": "Emergency Pet Services in Bromyard | Bromyard Vets",
            "isPartOf": {
                "@id": "https://bromyardvets.co.uk/#website"
            },
            "datePublished": "2024-06-05T09:39:05+00:00",
            "dateModified": "2024-08-23T12:30:28+00:00",
            "description": "Advice for Bromyard Vets clients on how we can help if you and your pet find yourselves in a veterinary emergency.",
            "breadcrumb": {
                "@id": "https://bromyardvets.co.uk/contact-us/emergency#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bromyardvets.co.uk/contact-us/emergency"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bromyardvets.co.uk/contact-us/emergency#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bromyardvets.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Bromyard Vets",
                    "item": "https://bromyardvets.co.uk/contact-us"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Emergency"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bromyardvets.co.uk/#website",
            "url": "https://bromyardvets.co.uk/",
            "name": "Bromyard Vets",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bromyardvets.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/contact-us/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://bromyardvets.co.uk/contact-us",
                "url": "https://bromyardvets.co.uk/contact-us",
                "name": "Contact Us | Bromyard Vets",
                "isPartOf": {
                    "@id": "https://bromyardvets.co.uk/#website"
                },
                "datePublished": "2024-06-05T09:39:05+00:00",
                "dateModified": "2025-04-02T15:06:21+00:00",
                "description": "Get in touch with the Bromyard Vets team, caring for the pets of Bromyard.",
                "breadcrumb": {
                    "@id": "https://bromyardvets.co.uk/contact-us#breadcrumb"
                },
                "inLanguage": "en-GB",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://bromyardvets.co.uk/contact-us"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://bromyardvets.co.uk/contact-us#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://bromyardvets.co.uk/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Bromyard Vets"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://bromyardvets.co.uk/#website",
                "url": "https://bromyardvets.co.uk/",
                "name": "Bromyard Vets",
                "description": "",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://bromyardvets.co.uk/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-GB"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Bromyard Vets",
        "image": "",
        "@id": "",
        "url": "https://bromyardvets.co.uk/contact-us",
        "telephone": "01885 488822",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": ", Kings Arms Yard, Bromyard",
            "addressLocality": "Herefordshire",
            "postalCode": "HR7 4EE",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 52.18938657664619,
            "longitude": -2.5085519264116516
        },
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Monday:",
                    "Tuesday:",
                    "Wednesday:",
                    "Thursday:",
                    "Friday:"
                ],
                "opens": "8:30 AM",
                "closes": "7:00 PM"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": [
                    "Saturday:"
                ],
                "opens": "8:30 AM",
                "closes": "1:00 PM"
            }
        ]
    }
]
/contact-us/book-an-appointment/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bromyardvets.co.uk/contact-us/book-an-appointment",
            "url": "https://bromyardvets.co.uk/contact-us/book-an-appointment",
            "name": "Book an Appointment | Bromyard Vets",
            "isPartOf": {
                "@id": "https://bromyardvets.co.uk/#website"
            },
            "datePublished": "2024-10-21T08:51:14+00:00",
            "dateModified": "2025-05-08T13:37:29+00:00",
            "breadcrumb": {
                "@id": "https://bromyardvets.co.uk/contact-us/book-an-appointment#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bromyardvets.co.uk/contact-us/book-an-appointment"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bromyardvets.co.uk/contact-us/book-an-appointment#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bromyardvets.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Bromyard Vets",
                    "item": "https://bromyardvets.co.uk/contact-us"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Book an Appointment"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bromyardvets.co.uk/#website",
            "url": "https://bromyardvets.co.uk/",
            "name": "Bromyard Vets",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bromyardvets.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/about-us/our-history/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bromyardvets.co.uk/about-us/our-history",
            "url": "https://bromyardvets.co.uk/about-us/our-history",
            "name": "Our History | Bromyard Vets",
            "isPartOf": {
                "@id": "https://bromyardvets.co.uk/#website"
            },
            "datePublished": "2024-06-05T09:39:07+00:00",
            "dateModified": "2025-12-22T11:34:17+00:00",
            "description": "Learn about our history and how the Bromyard Vets team continues to be committed to providing high-quality care to the patients of Bromyard.",
            "breadcrumb": {
                "@id": "https://bromyardvets.co.uk/about-us/our-history#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bromyardvets.co.uk/about-us/our-history"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bromyardvets.co.uk/about-us/our-history#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bromyardvets.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About Us",
                    "item": "https://bromyardvets.co.uk/about-us"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Our History"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bromyardvets.co.uk/#website",
            "url": "https://bromyardvets.co.uk/",
            "name": "Bromyard Vets",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bromyardvets.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
42Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 7 0
/your-pet/repeat-prescription-request/ 7 0
/contact-us/emergency/ 7 0
/contact-us/ 7 0
/contact-us/book-an-appointment/ 7 0
/about-us/our-history/ 7 0