Carnilove
(https://carnilove.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
While the schema_json identifies the parent organization as VAFO Group, there is a total absence of named experts. The site claims answers are provided by a ‘team of nutrition and pet care experts,’ yet no individuals are identified via Person schema, and no professional registration numbers (like RCVS) are present. This creates a technical credibility gap where authority is claimed but not verified through a digital footprint. The lack of sameAs links for specific experts or founders on the Mission page further weakens the authority score.
The site makes bold performance claims such as ‘fires up their instincts’ and ‘lights up the animal they were born to be,’ which are impossible to measure or verify. The marketing tone promises ‘real performance nutrition’ and ‘lean muscle support’ without providing a single case study or data point showing health outcomes in pets. This disconnect between the high-concept prose and the lack of clinical evidence is a hallmark of moderate business BS.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/en",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
}
]
/en/subscription-box/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/404",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
}
]
/en/ingredients/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/en/ingredients/",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What are the benefits of replacing chicken fat with beef fat?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Objective of adjustment to introduce chicken-free recipes."
}
},
{
"@type": "Question",
"name": "Has the beef fat been preserved? For example, recipes previously had chicken fat (preserved with tocopherols)?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It is a standard for all fats that they are preserved with tocopherols (please see “technological additives” section in PL)."
}
},
{
"@type": "Question",
"name": "What is ‘lamb protein’? Is it lamb meal or something different? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it is lamb meal."
}
},
{
"@type": "Question",
"name": "‘Chicken meat’ and ‘turkey meat’ are now ‘chicken’ and ‘turkey’ in cat cans. Is this the same ingredient?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it is same ingredient."
}
},
{
"@type": "Question",
"name": "Do cat cans contain organ meat? This is no longer listed in the ingredients.",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, organ meat is part of recipe."
}
},
{
"@type": "Question",
"name": "Why is ‘potassium chloride’ added to the composition?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To meet FEDIAF guidelines for potassium content."
}
},
{
"@type": "Question",
"name": "For True Fresh Fish. What is the ‘Fish’ ingredient specifically? I.e. Salmon?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Salmon."
}
},
{
"@type": "Question",
"name": "What is molasses, and why has it been added to treats? Does this mean they are not sugar-free?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Objective of molasses in recipe is to create texture of snack."
}
},
{
"@type": "Question",
"name": "‘Yellow peas’, ‘pea protein’ and ‘pea flour’. What is the difference and benefit of adding all three?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Different forms for achieving suitable analytical values and technological efficiency."
}
},
{
"@type": "Question",
"name": "What benefits are there to whey and tapioca starch, now present in cat treats?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Flavour and texture."
}
},
{
"@type": "Question",
"name": "Why is ‘calcium carbonate’ now added to the cat wet foods?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Source of calcium."
}
},
{
"@type": "Question",
"name": "What is glycerol of vegetable origin?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Glycerol made from plant sources – added for texture and moisture level stability."
}
}
]
}
]
/en/mission/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/en/mission/",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
188Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 47 | 0 |
| /en/subscription-box/ | 47 | 0 |
| /en/ingredients/ | 47 | 0 |
| /en/mission/ | 47 | 0 |
Explore the other reputation pillars for Carnilove
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Carnilove, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Carnilove: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://carnilove.com to view the most current version of its content and see directly what this company is about and what it offers.