Carnilove
(https://carnilove.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
6
Impact Weight: 20 / 100
30% Reputation
Trust theatre is active; the site reports a review_count of 47 across pages but maintains a proof_links_count of 0, indicating that reviews are likely hosted internally without external verification paths. There are bold claims regarding ‘expert’ answers in the FAQ, but no third-party certifications, veterinary endorsements, or outbound links to clinical studies are provided. The trust_theatre_flag is true on the homepage and Ingredients page, yet no external validation (like Trustpilot or clinical whitepapers) is visible to support the ‘trusted by thousands’ implication.
The ratio of verifiable evidence to vague assertions is low; for every specific ingredient listed (e.g., ‘Salmon Oil’), there are multiple unsubstantiated claims like ‘raw brilliance’ and ‘steady soul.’ Out of the thousands of characters of text, zero instances of linked third-party research or dated clinical results are provided. The only ‘proof’ offered is a list of ingredients and a generic FAQ that actually exposes more industrial processing (like the use of tocopherols and meal) than the marketing suggests.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
188Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 47 | 0 |
| /en/subscription-box/ | 47 | 0 |
| /en/ingredients/ | 47 | 0 |
| /en/mission/ | 47 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/en",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
}
]
/en/subscription-box/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/404",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
}
]
/en/ingredients/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/en/ingredients/",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What are the benefits of replacing chicken fat with beef fat?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Objective of adjustment to introduce chicken-free recipes."
}
},
{
"@type": "Question",
"name": "Has the beef fat been preserved? For example, recipes previously had chicken fat (preserved with tocopherols)?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It is a standard for all fats that they are preserved with tocopherols (please see “technological additives” section in PL)."
}
},
{
"@type": "Question",
"name": "What is ‘lamb protein’? Is it lamb meal or something different? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it is lamb meal."
}
},
{
"@type": "Question",
"name": "‘Chicken meat’ and ‘turkey meat’ are now ‘chicken’ and ‘turkey’ in cat cans. Is this the same ingredient?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it is same ingredient."
}
},
{
"@type": "Question",
"name": "Do cat cans contain organ meat? This is no longer listed in the ingredients.",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, organ meat is part of recipe."
}
},
{
"@type": "Question",
"name": "Why is ‘potassium chloride’ added to the composition?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To meet FEDIAF guidelines for potassium content."
}
},
{
"@type": "Question",
"name": "For True Fresh Fish. What is the ‘Fish’ ingredient specifically? I.e. Salmon?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Salmon."
}
},
{
"@type": "Question",
"name": "What is molasses, and why has it been added to treats? Does this mean they are not sugar-free?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Objective of molasses in recipe is to create texture of snack."
}
},
{
"@type": "Question",
"name": "‘Yellow peas’, ‘pea protein’ and ‘pea flour’. What is the difference and benefit of adding all three?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Different forms for achieving suitable analytical values and technological efficiency."
}
},
{
"@type": "Question",
"name": "What benefits are there to whey and tapioca starch, now present in cat treats?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Flavour and texture."
}
},
{
"@type": "Question",
"name": "Why is ‘calcium carbonate’ now added to the cat wet foods?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Source of calcium."
}
},
{
"@type": "Question",
"name": "What is glycerol of vegetable origin?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Glycerol made from plant sources – added for texture and moisture level stability."
}
}
]
}
]
/en/mission/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://carnilove.com/en#website",
"url": "https://carnilove.com/en/mission/",
"name": "Carnilove",
"inLanguage": "en",
"publisher": {
"@id": "https://carnilove.com/en#org"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://carnilove.com/en/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org/",
"@type": "MerchantReturnPolicy",
"@id": "https://carnilove.com/en#return_policy",
"applicableCountry": "GB",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "14",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://carnilove.com/en#org",
"name": "Carnilove",
"alternateName": "Carnilove",
"url": "https://carnilove.com/en",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"@id": "https://www.vafo.com/",
"name": "Vafo"
},
"description": "Discover grain-free, high-meat recipes inspired by the natural diet of wild ancestors. Real meat, real nutrients, no compromises for your dog or cat",
"slogan": "Trust Their Instinct",
"logo": {
"@type": "ImageObject",
"@id": "https://carnilove.com/en#logo",
"url": "https://carnilove.com/enlogo.svg"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "carnilove@vafo.cz",
"telephone": "+420257952141",
"areaServed": "GB",
"availableLanguage": "en"
}
],
"sameAs": [
"https://www.instagram.com/carnilove_intothewild/",
"https://www.linkedin.com/company/vafo/"
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://carnilove.com/en#vafo",
"name": "VAFO Group",
"url": "https://www.vafo.com/",
"sameAs": "https://www.linkedin.com/company/vafo"
}
}
]
Explore the other reputation pillars for Carnilove
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Carnilove, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Carnilove: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://carnilove.com to view the most current version of its content and see directly what this company is about and what it offers.