Lynwood Vets
(https://www.lynwoodvets.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
There is a critical authority gap: while claiming to have ‘experienced vets and nurses,’ the site fails to name a single practitioner or provide RCVS registration numbers. The schema_json contains generic WebPage and LocalBusiness data but lacks Person schema or sameAs links to professional profiles. This anonymous authority model creates a high distance between claim (expert care) and proof (named experts).
The site makes bold claims about providing the ‘highest possible standard’ of care and being ‘fantastically equipped’ but provides zero facility photographs or clinical case studies to demonstrate this. The technical credibility is high enough to list services like endoscopy and laparoscopy, but without naming the surgeons who perform them, the claims remain unsubstantiated marketing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lynwoodvets.co.uk/",
"url": "https://www.lynwoodvets.co.uk/",
"name": "Lynwood Vets | Compassionate Vet Care for Dorset's Pets",
"isPartOf": {
"@id": "https://www.lynwoodvets.co.uk/#website"
},
"datePublished": "2024-06-05T10:46:31+00:00",
"dateModified": "2026-01-05T11:19:10+00:00",
"description": "Since 1849, we have been proud to provide the highest standard of compassionate pet care to Dorset's pets.",
"breadcrumb": {
"@id": "https://www.lynwoodvets.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lynwoodvets.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lynwoodvets.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lynwoodvets.co.uk/#website",
"url": "https://www.lynwoodvets.co.uk/",
"name": "Lynwood Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lynwoodvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/repeat-prescriptions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lynwoodvets.co.uk/contact-us/repeat-prescriptions",
"url": "https://www.lynwoodvets.co.uk/contact-us/repeat-prescriptions",
"name": "Repeat Prescriptions | Lynwood Vets",
"isPartOf": {
"@id": "https://www.lynwoodvets.co.uk/#website"
},
"datePublished": "2024-06-05T10:46:33+00:00",
"dateModified": "2024-10-07T09:02:17+00:00",
"description": "The Lynwood Vets team can issue prescriptions to the pets of Dorset. Get in touch to order your pet’s medication.",
"breadcrumb": {
"@id": "https://www.lynwoodvets.co.uk/contact-us/repeat-prescriptions#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lynwoodvets.co.uk/contact-us/repeat-prescriptions"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lynwoodvets.co.uk/contact-us/repeat-prescriptions#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lynwoodvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.lynwoodvets.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Repeat Pet Prescriptions"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lynwoodvets.co.uk/#website",
"url": "https://www.lynwoodvets.co.uk/",
"name": "Lynwood Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lynwoodvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/pet-health-plan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lynwoodvets.co.uk/pet-health-plan",
"url": "https://www.lynwoodvets.co.uk/pet-health-plan",
"name": "Pet Health Plan | Lynwood Vets",
"isPartOf": {
"@id": "https://www.lynwoodvets.co.uk/#website"
},
"datePublished": "2024-06-05T10:46:33+00:00",
"dateModified": "2025-04-14T08:29:04+00:00",
"description": "The Lynwood Vets pet health plan gives you peace of mind that your pet’s preventative health care needs are taken care of.",
"breadcrumb": {
"@id": "https://www.lynwoodvets.co.uk/pet-health-plan#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lynwoodvets.co.uk/pet-health-plan"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lynwoodvets.co.uk/pet-health-plan#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lynwoodvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Health Plan"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lynwoodvets.co.uk/#website",
"url": "https://www.lynwoodvets.co.uk/",
"name": "Lynwood Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lynwoodvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lynwoodvets.co.uk/contact-us",
"url": "https://www.lynwoodvets.co.uk/contact-us",
"name": "Contact Us | Lynwood Vets",
"isPartOf": {
"@id": "https://www.lynwoodvets.co.uk/#website"
},
"datePublished": "2024-06-05T10:46:31+00:00",
"dateModified": "2024-10-07T09:03:15+00:00",
"description": "Get in touch with the Lynwood Vets team, caring for the pets of Dorset.",
"breadcrumb": {
"@id": "https://www.lynwoodvets.co.uk/contact-us#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lynwoodvets.co.uk/contact-us"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lynwoodvets.co.uk/contact-us#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lynwoodvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lynwoodvets.co.uk/#website",
"url": "https://www.lynwoodvets.co.uk/",
"name": "Lynwood Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lynwoodvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/vet-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lynwoodvets.co.uk/vet-services",
"url": "https://www.lynwoodvets.co.uk/vet-services",
"name": "What We Offer | Lynwood Vets",
"isPartOf": {
"@id": "https://www.lynwoodvets.co.uk/#website"
},
"datePublished": "2024-06-05T10:46:31+00:00",
"dateModified": "2025-06-23T13:43:46+00:00",
"description": "At Lynwood Vets, we offer a wide range of professional pet services to ensure that we provide the best care for you and your pet.",
"breadcrumb": {
"@id": "https://www.lynwoodvets.co.uk/vet-services#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lynwoodvets.co.uk/vet-services"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lynwoodvets.co.uk/vet-services#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lynwoodvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Vet Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lynwoodvets.co.uk/#website",
"url": "https://www.lynwoodvets.co.uk/",
"name": "Lynwood Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lynwoodvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/request-appointment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lynwoodvets.co.uk/contact-us/request-appointment",
"url": "https://www.lynwoodvets.co.uk/contact-us/request-appointment",
"name": "Request a Veterinary Appointment | Lynwood Vets",
"isPartOf": {
"@id": "https://www.lynwoodvets.co.uk/#website"
},
"datePublished": "2024-06-05T10:46:33+00:00",
"dateModified": "2024-10-07T09:06:19+00:00",
"description": "You can request an appointment with the Lynwood Vets team by completing our simple online form.",
"breadcrumb": {
"@id": "https://www.lynwoodvets.co.uk/contact-us/request-appointment#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lynwoodvets.co.uk/contact-us/request-appointment"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lynwoodvets.co.uk/contact-us/request-appointment#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lynwoodvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.lynwoodvets.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Request A Vet Appointment"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lynwoodvets.co.uk/#website",
"url": "https://www.lynwoodvets.co.uk/",
"name": "Lynwood Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lynwoodvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
47Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /contact-us/repeat-prescriptions/ | 7 | 0 |
| /pet-health-plan/ | 12 | 0 |
| /contact-us/ | 7 | 0 |
| /vet-services/ | 7 | 0 |
| /contact-us/request-appointment/ | 7 | 0 |
Explore the other reputation pillars for Lynwood Vets
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lynwood Vets, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lynwood Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.lynwoodvets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.