PetShopsAndSupplies.co.uk
(http://www.petshopsandsupplies.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
There is a significant authority gap regarding the platform’s operators; the schema_json identifies the Organization but lacks any ‘Person’ schema, ‘sameAs’ links to social profiles, or named editors despite claiming to have a ‘team of professional editors’ in the H5 ‘Professional Look’ section. The 404 error on the /search/ path and the presence of blog articles dated in the future (Feb 2026) relative to current standard content cycles (though within the anchor period) suggest automated content generation rather than human-led authority. No RCVS or specific pet-trade certifications are mentioned for the directory’s own standards.
The site claims to offer ‘cutting edge marketing tools’ and ‘SEO optimised business profiles’, yet the site’s own technical SEO is flawed, with missing H1 tags on key conversion pages like the signup and quote forms. The claim that listing will allow ‘thousands of potential customers’ to find a business is an unverified performance assertion with no traffic metrics or case studies to support it. The ‘Latest Quotes’ section (H2) shows specific requests (e.g., ‘Yorkshire Terrier’ training in London), which provides some substance, but no evidence of successful fulfillment or conversion is provided.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.petshopsandsupplies.co.uk/offices?q=%7Bsearch_term_string%7D"
},
"query-input": "required name=search_term_string"
}
}
]
/search/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
/offices/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "PetShopsAndSupplies.co.uk Directory",
"url": "https://www.petshopsandsupplies.co.uk/offices",
"numberOfItems": 15,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/bailey-and-bellas#business",
"name": "Bailey and Bellas",
"url": "https://www.petshopsandsupplies.co.uk/business/bailey-and-bellas",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Muirden Farm House",
"addressLocality": "Turriff",
"postalCode": "AB53 4NH"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 57.53333,
"longitude": -2.45
},
"telephone": "07866561730"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/shenzhen-siliconemart-tech-coltd#business",
"name": "Shenzhen Siliconemart Tech Co.,Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/shenzhen-siliconemart-tech-coltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Saffron Walden",
"postalCode": "CB10 1AS"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.01667,
"longitude": 0.25
},
"telephone": "85291084301"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/oscar-hooch#business",
"name": "Oscar & Hooch",
"url": "https://www.petshopsandsupplies.co.uk/business/oscar-hooch",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "4 King Square",
"addressLocality": "Bridgwater",
"postalCode": "TA6 3YF"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.12972,
"longitude": -3.00056
},
"telephone": "01934713667"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/the-little-green-hound-pantry#business",
"name": "The Little Green Hound Pantry",
"url": "https://www.petshopsandsupplies.co.uk/business/the-little-green-hound-pantry",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "1 Holland Street, London",
"addressLocality": "South Kensington",
"postalCode": "W8 4NA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.49415,
"longitude": -0.17469
},
"telephone": "02087939433"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/slatecraft4u#business",
"name": "Slatecraft4u",
"url": "https://www.petshopsandsupplies.co.uk/business/slatecraft4u",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Huntington Road",
"addressLocality": "York",
"postalCode": "YO319BR"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.96667,
"longitude": -1.08333
},
"telephone": "07725641860"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/djm-pet-equestrian-supplies-ltd#business",
"name": "DJM Pet & Equestrian Supplies Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/djm-pet-equestrian-supplies-ltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Unit 1, 35 Drumshoreland Road",
"addressLocality": "Livingston",
"postalCode": "EH53 0LF"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 55.88333,
"longitude": -3.53333
},
"telephone": "07803 389973"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/elliots-pet-warehouse#business",
"name": "Elliots Pet Warehouse",
"url": "https://www.petshopsandsupplies.co.uk/business/elliots-pet-warehouse",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "90 Derby Road",
"addressLocality": "Derby",
"postalCode": "DE21 7LX"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.93333,
"longitude": -1.5
},
"telephone": "01332663296"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/eat-play-love#business",
"name": "Eat Play Love",
"url": "https://www.petshopsandsupplies.co.uk/business/eat-play-love",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "122 West Street",
"addressLocality": "Bristol",
"postalCode": "BS3 3LT"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.45,
"longitude": -2.58333
},
"telephone": "07939 323625"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/pet-supplies-sussex#business",
"name": "Pet Supplies Sussex",
"url": "https://www.petshopsandsupplies.co.uk/business/pet-supplies-sussex",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Middleton Common Farm, Middleton Common Lane, Ditchling Common,",
"addressLocality": "Hassocks",
"postalCode": "BN6 8SF"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.9279,
"longitude": -0.1565
},
"telephone": "01444 250555"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/ja-raw-4-the-paws#business",
"name": "J&A Raw 4 the Paws",
"url": "https://www.petshopsandsupplies.co.uk/business/ja-raw-4-the-paws",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Unit C2 Armthorpe enterprise Centre Rands Lane Armthorpe",
"addressLocality": "Doncaster",
"postalCode": "DN3 3DY"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.53333,
"longitude": -1.11667
},
"telephone": "01302 830975"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/dr-battys-pet-country-store#business",
"name": "Dr Batty's Pet & Country Store",
"url": "https://www.petshopsandsupplies.co.uk/business/dr-battys-pet-country-store",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Unit A, Smiths Timber Yard, Whinbank Road",
"addressLocality": "Newton Aycliffe",
"postalCode": "DL5 6AY"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 54.60519,
"longitude": -1.57554
},
"telephone": "01325 788055"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/sure4pets-ltd#business",
"name": "Sure4pets Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/sure4pets-ltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "18a Beech Street",
"addressLocality": "Barnsley",
"postalCode": "S70 4HT"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.54563,
"longitude": -1.47403
},
"telephone": "01226 693150"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/price-vault-ltd#business",
"name": "Price Vault Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/price-vault-ltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "9 Fernhurst Road",
"addressLocality": "Birmingham",
"postalCode": "B8 3EG"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.48517,
"longitude": -1.83749
},
"telephone": "07535 753445"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/horse-spurs-and-straps-at-brendon-saddlery-west-sussex-uk#business",
"name": "Horse Spurs and Straps at Brendon Saddlery, West Sussex, UK",
"url": "https://www.petshopsandsupplies.co.uk/business/horse-spurs-and-straps-at-brendon-saddlery-west-sussex-uk",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Haresdean Farm, Pyecombe",
"addressLocality": "Hurstpierpoint",
"postalCode": "BN45 7EG"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.89602,
"longitude": -0.16616
},
"telephone": "01273 845545"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/perfectly-pawsome#business",
"name": "Perfectly Pawsome",
"url": "https://www.petshopsandsupplies.co.uk/business/perfectly-pawsome",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "61 Molivers Lane, Bromham",
"addressLocality": "Bedford",
"postalCode": "MK43 8LD"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.15272,
"longitude": -0.53203
},
"telephone": "07850 945994"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
]
/pages/signup/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
/pages/get-a-quote/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.petshopsandsupplies.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Get a Quote",
"item": "https://www.petshopsandsupplies.co.uk/pages/get-a-quote"
}
]
},
{
"@context": "https://schema.org",
"@type": "ContactPage",
"url": "https://www.petshopsandsupplies.co.uk/pages/get-a-quote",
"name": "Get a Quote - PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"isPartOf": {
"@type": "WebSite",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk"
}
}
]
/articles/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
🛡️ Trust Signals — external proof links that back the declared identity
35Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 0 |
| /search/ | 1 | 0 |
| /offices/ | 3 | 0 |
| /pages/signup/ | 1 | 0 |
| /pages/get-a-quote/ | 0 | 0 |
| /articles/ | 6 | 0 |
Explore the other reputation pillars for PetShopsAndSupplies.co.uk
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from PetShopsAndSupplies.co.uk, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PetShopsAndSupplies.co.uk: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.petshopsandsupplies.co.uk to view the most current version of its content and see directly what this company is about and what it offers.