PetShopsAndSupplies.co.uk
(http://www.petshopsandsupplies.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
Impact Weight: 20 / 100
20% Reputation
The site displays a ‘review_count’ of 24 on the homepage and 3 on the offices page, yet the ‘proof_links_count’ remains at 0 across the entire crawl. This indicates that customer feedback is likely hosted internally without third-party verification (e.g., Google Reviews or Trustpilot), a classic trust theatre flag. Furthermore, claims like ‘before sending you the quotes… we check them out precisely manually’ are unsubstantiated assertions of process with no visible audit trail or verification mechanism.
The proof-to-assertion ratio is skewed toward assertions for the platform’s benefits but is balanced by high-density evidence in the directory listings. For every 10 specific business data points (Substance), there are roughly 5 unverified claims about the directory’s ‘expert’ editors or ‘cutting edge’ tools (BS). The lack of outbound proof paths (proof_links_count: 0) for reviews or blog citations significantly hampers the overall credibility.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
35Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 0 |
| /search/ | 1 | 0 |
| /offices/ | 3 | 0 |
| /pages/signup/ | 1 | 0 |
| /pages/get-a-quote/ | 0 | 0 |
| /articles/ | 6 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.petshopsandsupplies.co.uk/offices?q=%7Bsearch_term_string%7D"
},
"query-input": "required name=search_term_string"
}
}
]
/search/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
/offices/
[
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "PetShopsAndSupplies.co.uk Directory",
"url": "https://www.petshopsandsupplies.co.uk/offices",
"numberOfItems": 15,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/bailey-and-bellas#business",
"name": "Bailey and Bellas",
"url": "https://www.petshopsandsupplies.co.uk/business/bailey-and-bellas",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Muirden Farm House",
"addressLocality": "Turriff",
"postalCode": "AB53 4NH"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 57.53333,
"longitude": -2.45
},
"telephone": "07866561730"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/shenzhen-siliconemart-tech-coltd#business",
"name": "Shenzhen Siliconemart Tech Co.,Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/shenzhen-siliconemart-tech-coltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Saffron Walden",
"postalCode": "CB10 1AS"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.01667,
"longitude": 0.25
},
"telephone": "85291084301"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/oscar-hooch#business",
"name": "Oscar & Hooch",
"url": "https://www.petshopsandsupplies.co.uk/business/oscar-hooch",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "4 King Square",
"addressLocality": "Bridgwater",
"postalCode": "TA6 3YF"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.12972,
"longitude": -3.00056
},
"telephone": "01934713667"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/the-little-green-hound-pantry#business",
"name": "The Little Green Hound Pantry",
"url": "https://www.petshopsandsupplies.co.uk/business/the-little-green-hound-pantry",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "1 Holland Street, London",
"addressLocality": "South Kensington",
"postalCode": "W8 4NA"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.49415,
"longitude": -0.17469
},
"telephone": "02087939433"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/slatecraft4u#business",
"name": "Slatecraft4u",
"url": "https://www.petshopsandsupplies.co.uk/business/slatecraft4u",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Huntington Road",
"addressLocality": "York",
"postalCode": "YO319BR"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.96667,
"longitude": -1.08333
},
"telephone": "07725641860"
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/djm-pet-equestrian-supplies-ltd#business",
"name": "DJM Pet & Equestrian Supplies Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/djm-pet-equestrian-supplies-ltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Unit 1, 35 Drumshoreland Road",
"addressLocality": "Livingston",
"postalCode": "EH53 0LF"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 55.88333,
"longitude": -3.53333
},
"telephone": "07803 389973"
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/elliots-pet-warehouse#business",
"name": "Elliots Pet Warehouse",
"url": "https://www.petshopsandsupplies.co.uk/business/elliots-pet-warehouse",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "90 Derby Road",
"addressLocality": "Derby",
"postalCode": "DE21 7LX"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.93333,
"longitude": -1.5
},
"telephone": "01332663296"
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/eat-play-love#business",
"name": "Eat Play Love",
"url": "https://www.petshopsandsupplies.co.uk/business/eat-play-love",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "122 West Street",
"addressLocality": "Bristol",
"postalCode": "BS3 3LT"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.45,
"longitude": -2.58333
},
"telephone": "07939 323625"
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/pet-supplies-sussex#business",
"name": "Pet Supplies Sussex",
"url": "https://www.petshopsandsupplies.co.uk/business/pet-supplies-sussex",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Middleton Common Farm, Middleton Common Lane, Ditchling Common,",
"addressLocality": "Hassocks",
"postalCode": "BN6 8SF"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.9279,
"longitude": -0.1565
},
"telephone": "01444 250555"
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/ja-raw-4-the-paws#business",
"name": "J&A Raw 4 the Paws",
"url": "https://www.petshopsandsupplies.co.uk/business/ja-raw-4-the-paws",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Unit C2 Armthorpe enterprise Centre Rands Lane Armthorpe",
"addressLocality": "Doncaster",
"postalCode": "DN3 3DY"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.53333,
"longitude": -1.11667
},
"telephone": "01302 830975"
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/dr-battys-pet-country-store#business",
"name": "Dr Batty's Pet & Country Store",
"url": "https://www.petshopsandsupplies.co.uk/business/dr-battys-pet-country-store",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Unit A, Smiths Timber Yard, Whinbank Road",
"addressLocality": "Newton Aycliffe",
"postalCode": "DL5 6AY"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 54.60519,
"longitude": -1.57554
},
"telephone": "01325 788055"
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/sure4pets-ltd#business",
"name": "Sure4pets Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/sure4pets-ltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "18a Beech Street",
"addressLocality": "Barnsley",
"postalCode": "S70 4HT"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.54563,
"longitude": -1.47403
},
"telephone": "01226 693150"
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/price-vault-ltd#business",
"name": "Price Vault Ltd",
"url": "https://www.petshopsandsupplies.co.uk/business/price-vault-ltd",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "9 Fernhurst Road",
"addressLocality": "Birmingham",
"postalCode": "B8 3EG"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.48517,
"longitude": -1.83749
},
"telephone": "07535 753445"
}
},
{
"@type": "ListItem",
"position": 14,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/horse-spurs-and-straps-at-brendon-saddlery-west-sussex-uk#business",
"name": "Horse Spurs and Straps at Brendon Saddlery, West Sussex, UK",
"url": "https://www.petshopsandsupplies.co.uk/business/horse-spurs-and-straps-at-brendon-saddlery-west-sussex-uk",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "Haresdean Farm, Pyecombe",
"addressLocality": "Hurstpierpoint",
"postalCode": "BN45 7EG"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 50.89602,
"longitude": -0.16616
},
"telephone": "01273 845545"
}
},
{
"@type": "ListItem",
"position": 15,
"item": {
"@type": "LocalBusiness",
"@id": "https://www.petshopsandsupplies.co.uk/business/perfectly-pawsome#business",
"name": "Perfectly Pawsome",
"url": "https://www.petshopsandsupplies.co.uk/business/perfectly-pawsome",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"streetAddress": "61 Molivers Lane, Bromham",
"addressLocality": "Bedford",
"postalCode": "MK43 8LD"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.15272,
"longitude": -0.53203
},
"telephone": "07850 945994"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
]
/pages/signup/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
/pages/get-a-quote/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.petshopsandsupplies.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Get a Quote",
"item": "https://www.petshopsandsupplies.co.uk/pages/get-a-quote"
}
]
},
{
"@context": "https://schema.org",
"@type": "ContactPage",
"url": "https://www.petshopsandsupplies.co.uk/pages/get-a-quote",
"name": "Get a Quote - PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"isPartOf": {
"@type": "WebSite",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk"
}
}
]
/articles/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.petshopsandsupplies.co.uk",
"name": "PetShopsAndSupplies.co.uk",
"description": "Find pet shops in the UK for pet food, accessories, toys and supplies. Compare trusted retailers and get the best deals today.",
"logo": "https://www.petshopsandsupplies.co.uk/assets/domain/img/logo.png"
}
Explore the other reputation pillars for PetShopsAndSupplies.co.uk
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from PetShopsAndSupplies.co.uk, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PetShopsAndSupplies.co.uk: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.petshopsandsupplies.co.uk to view the most current version of its content and see directly what this company is about and what it offers.