Provost Vet Group
(http://www.provostvets.co.uk) 📸 Data Snapshot: May 22, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
18
Impact Weight: 30 / 100
60% Reputation
The site contains high-substance data in its structured layers but suffers from thin text in the UI. While the H1 ‘Trusted Veterinary Care in Fife’ uses a generic power word, the body substance is bolstered by specific location data for Ladybank, Newport-on-Tay, and St Andrews. However, every sub-page analyzed (slot_rank 1-5) contains the exact same 1,852 characters of text as the homepage, indicating a major technical template redundancy that prevents deep information delivery. The specificity is saved by the schema, which lists 21 individual employees by name and role.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (http://www.provostvets.co.uk) Find Vets In & Near Fife | Provost Vets
[H1] Trusted Veterinary Care in Fife At Provost Vet Group, we provide top veterinary care for your pets in and around Fife. Book an appointment online 24/7 or contact our vet team.Need a vet appointment for your pet?Book AppointmentNew here? Let's get you registeredRegister now [IMG: vet with large black dog] 4.7 on Google [H2] Our Practices Find your local Provost Vet Group practice to find out which services they offer, practice facilities, opening hours and more.LadybankCupar Road, Ladybank, Cupar, Fife01337 832600Newport-on-Tay30 High Street, Newport On Tay, Fife01382 543487St Andrews31 Largo Road, St Andrews, Fife01334 466800 [IMG: pet health club dog and cat] [H2] Pet Health Club® Plus Have you heard about our new Plus Plans? They include: Unlimited consultations † All the benefits of our Essential Plan 24/7 access to an online vet ‡ Learn more [H2] Follow the fun... *For verification, see www.pethealthclub.com/uk/verify **Recommended for cats aged 7+ and will only be undertaken if clinically and age-appropriate. † Specialist, referral, or out-of-hours consultations are not included. Consultation fees associated with administering injections for chronic conditions are not included but discounted for PHC Plus members. Fair usage policy and terms and conditions apply. See Terms of Sale here. ‡ Included for Pet Health Club Plus members. Essential members receive a 50% discount. Cats aged 7+ are entitled to a wellness screen. The Pet Health Club [IMG: The Pet Health Club member] RCVS [IMG: Royal College of Veterinary Surgeons] Cat Friendly Clinic [IMG: Cat Friendly Clinic approved]
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SUB-PAGE (http://provostvets.co.uk/book-an-appointment/) Find Vets In & Near Fife | Provost Vets
[H1] Trusted Veterinary Care in Fife At Provost Vet Group, we provide top veterinary care for your pets in and around Fife. Book an appointment online 24/7 or contact our vet team.Need a vet appointment for your pet?Book AppointmentNew here? Let's get you registeredRegister now [IMG: vet with large black dog] 4.7 on Google [H2] Our Practices Find your local Provost Vet Group practice to find out which services they offer, practice facilities, opening hours and more.LadybankCupar Road, Ladybank, Cupar, Fife01337 832600Newport-on-Tay30 High Street, Newport On Tay, Fife01382 543487St Andrews31 Largo Road, St Andrews, Fife01334 466800 [IMG: pet health club dog and cat] [H2] Pet Health Club® Plus Have you heard about our new Plus Plans? They include: Unlimited consultations † All the benefits of our Essential Plan 24/7 access to an online vet ‡ Learn more [H2] Follow the fun... *For verification, see www.pethealthclub.com/uk/verify **Recommended for cats aged 7+ and will only be undertaken if clinically and age-appropriate. † Specialist, referral, or out-of-hours consultations are not included. Consultation fees associated with administering injections for chronic conditions are not included but discounted for PHC Plus members. Fair usage policy and terms and conditions apply. See Terms of Sale here. ‡ Included for Pet Health Club Plus members. Essential members receive a 50% discount. Cats aged 7+ are entitled to a wellness screen. The Pet Health Club [IMG: The Pet Health Club member] RCVS [IMG: Royal College of Veterinary Surgeons] Cat Friendly Clinic [IMG: Cat Friendly Clinic approved]
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SUB-PAGE (http://provostvets.co.uk/pet-health-club/) Find Vets In & Near Fife | Provost Vets
[H1] Trusted Veterinary Care in Fife At Provost Vet Group, we provide top veterinary care for your pets in and around Fife. Book an appointment online 24/7 or contact our vet team.Need a vet appointment for your pet?Book AppointmentNew here? Let's get you registeredRegister now [IMG: vet with large black dog] 4.7 on Google [H2] Our Practices Find your local Provost Vet Group practice to find out which services they offer, practice facilities, opening hours and more.LadybankCupar Road, Ladybank, Cupar, Fife01337 832600Newport-on-Tay30 High Street, Newport On Tay, Fife01382 543487St Andrews31 Largo Road, St Andrews, Fife01334 466800 [IMG: pet health club dog and cat] [H2] Pet Health Club® Plus Have you heard about our new Plus Plans? They include: Unlimited consultations † All the benefits of our Essential Plan 24/7 access to an online vet ‡ Learn more [H2] Follow the fun... *For verification, see www.pethealthclub.com/uk/verify **Recommended for cats aged 7+ and will only be undertaken if clinically and age-appropriate. † Specialist, referral, or out-of-hours consultations are not included. Consultation fees associated with administering injections for chronic conditions are not included but discounted for PHC Plus members. Fair usage policy and terms and conditions apply. See Terms of Sale here. ‡ Included for Pet Health Club Plus members. Essential members receive a 50% discount. Cats aged 7+ are entitled to a wellness screen. The Pet Health Club [IMG: The Pet Health Club member] RCVS [IMG: Royal College of Veterinary Surgeons] Cat Friendly Clinic [IMG: Cat Friendly Clinic approved]
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SUB-PAGE (http://provostvets.co.uk/ladybank/) Find Vets In & Near Fife | Provost Vets
[H1] Trusted Veterinary Care in Fife At Provost Vet Group, we provide top veterinary care for your pets in and around Fife. Book an appointment online 24/7 or contact our vet team.Need a vet appointment for your pet?Book AppointmentNew here? Let's get you registeredRegister now [IMG: vet with large black dog] 4.7 on Google [H2] Our Practices Find your local Provost Vet Group practice to find out which services they offer, practice facilities, opening hours and more.LadybankCupar Road, Ladybank, Cupar, Fife01337 832600Newport-on-Tay30 High Street, Newport On Tay, Fife01382 543487St Andrews31 Largo Road, St Andrews, Fife01334 466800 [IMG: pet health club dog and cat] [H2] Pet Health Club® Plus Have you heard about our new Plus Plans? They include: Unlimited consultations † All the benefits of our Essential Plan 24/7 access to an online vet ‡ Learn more [H2] Follow the fun... *For verification, see www.pethealthclub.com/uk/verify **Recommended for cats aged 7+ and will only be undertaken if clinically and age-appropriate. † Specialist, referral, or out-of-hours consultations are not included. Consultation fees associated with administering injections for chronic conditions are not included but discounted for PHC Plus members. Fair usage policy and terms and conditions apply. See Terms of Sale here. ‡ Included for Pet Health Club Plus members. Essential members receive a 50% discount. Cats aged 7+ are entitled to a wellness screen. The Pet Health Club [IMG: The Pet Health Club member] RCVS [IMG: Royal College of Veterinary Surgeons] Cat Friendly Clinic [IMG: Cat Friendly Clinic approved]
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SUB-PAGE (http://provostvets.co.uk/newport-on-tay/) Find Vets In & Near Fife | Provost Vets
[H1] Trusted Veterinary Care in Fife At Provost Vet Group, we provide top veterinary care for your pets in and around Fife. Book an appointment online 24/7 or contact our vet team.Need a vet appointment for your pet?Book AppointmentNew here? Let's get you registeredRegister now [IMG: vet with large black dog] 4.7 on Google [H2] Our Practices Find your local Provost Vet Group practice to find out which services they offer, practice facilities, opening hours and more.LadybankCupar Road, Ladybank, Cupar, Fife01337 832600Newport-on-Tay30 High Street, Newport On Tay, Fife01382 543487St Andrews31 Largo Road, St Andrews, Fife01334 466800 [IMG: pet health club dog and cat] [H2] Pet Health Club® Plus Have you heard about our new Plus Plans? They include: Unlimited consultations † All the benefits of our Essential Plan 24/7 access to an online vet ‡ Learn more [H2] Follow the fun... *For verification, see www.pethealthclub.com/uk/verify **Recommended for cats aged 7+ and will only be undertaken if clinically and age-appropriate. † Specialist, referral, or out-of-hours consultations are not included. Consultation fees associated with administering injections for chronic conditions are not included but discounted for PHC Plus members. Fair usage policy and terms and conditions apply. See Terms of Sale here. ‡ Included for Pet Health Club Plus members. Essential members receive a 50% discount. Cats aged 7+ are entitled to a wellness screen. The Pet Health Club [IMG: The Pet Health Club member] RCVS [IMG: Royal College of Veterinary Surgeons] Cat Friendly Clinic [IMG: Cat Friendly Clinic approved]
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SUB-PAGE (http://provostvets.co.uk/st-andrews/) Find Vets In & Near Fife | Provost Vets
[H1] Trusted Veterinary Care in Fife At Provost Vet Group, we provide top veterinary care for your pets in and around Fife. Book an appointment online 24/7 or contact our vet team.Need a vet appointment for your pet?Book AppointmentNew here? Let's get you registeredRegister now [IMG: vet with large black dog] 4.7 on Google [H2] Our Practices Find your local Provost Vet Group practice to find out which services they offer, practice facilities, opening hours and more.LadybankCupar Road, Ladybank, Cupar, Fife01337 832600Newport-on-Tay30 High Street, Newport On Tay, Fife01382 543487St Andrews31 Largo Road, St Andrews, Fife01334 466800 [IMG: pet health club dog and cat] [H2] Pet Health Club® Plus Have you heard about our new Plus Plans? They include: Unlimited consultations † All the benefits of our Essential Plan 24/7 access to an online vet ‡ Learn more [H2] Follow the fun... *For verification, see www.pethealthclub.com/uk/verify **Recommended for cats aged 7+ and will only be undertaken if clinically and age-appropriate. † Specialist, referral, or out-of-hours consultations are not included. Consultation fees associated with administering injections for chronic conditions are not included but discounted for PHC Plus members. Fair usage policy and terms and conditions apply. See Terms of Sale here. ‡ Included for Pet Health Club Plus members. Essential members receive a 50% discount. Cats aged 7+ are entitled to a wellness screen. The Pet Health Club [IMG: The Pet Health Club member] RCVS [IMG: Royal College of Veterinary Surgeons] Cat Friendly Clinic [IMG: Cat Friendly Clinic approved]
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🧭 Industry Context — common generic-claim patterns in Pets, Veterinary & Animal Services to weigh the text against
Generic Claims:
we treat your pets like family, compassionate care for every animal, your pet deserves the best, trusted by pet owners for years, state-of-the-art veterinary care, because pets are family…
Red Flags:
no RCVS or veterinary board registration visible, guaranteed health outcomes for animals, alternative treatments presented as veterinary medicine, no named veterinarians with qualifications, pricing hidden entirely, stock photos of animals instead of real practice images…
Semantic Drift Patterns:
homepage claims advanced care but services are basic wellness only, claims specialist expertise but no specialist qualifications listed, homepage shows high-tech equipment but facility photos show basic setup, claims 24/7 emergency but contact page shows limited hours…
Proof Expectations:
RCVS registration for all veterinary surgeons, specific specialist qualifications beyond BVSc, real facility photographs, transparent fee estimates for common procedures, named veterinary team with qualifications, emergency and out-of-hours care arrangements…
Explore the other reputation pillars for Provost Vet Group
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Provost Vet Group, captured on May 22, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Provost Vet Group: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.provostvets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.