Trust & Proof: Provost Vet Group – Signal Evidence & AI Readability

Provost Vet Group

(http://www.provostvets.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
16 Impact Weight: 20 / 100
80% Reputation

Trust theatre is minimal. The site claims a 4.7 Google rating and, crucially, provides an external verification path via www.pethealthclub.com/uk/verify. Unlike most sites, it does not display reviews without a mechanism for verification. The use of the RCVS (Royal College of Veterinary Surgeons) logo is a regulated claim that carries significant weight in this industry, though specific registration numbers are missing from the body text.

The proof density is high relative to the industry. Verifiable evidence includes three physical addresses, three local phone numbers, and a list of 21 named professionals with specific job titles. The ratio of fluff to substance is improved by the inclusion of specific technical exclusions in the footer (e.g., ‘Specialist, referral, or out-of-hours consultations are not included’).

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
36Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 6 2
/book-an-appointment/ 6 2
/pet-health-club/ 6 2
/ladybank/ 6 2
/newport-on-tay/ 6 2
/st-andrews/ 6 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Provost Vet Group, Ladybank",
    "description": "From our three clinics, based strategically across East Fife, we provide a comprehensive service across the area.",
    "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/imageFallback.jpg",
    "address": {
        "@type": "PostalAddress",
        "addressCountry": "United Kingdom",
        "addressLocality": "Fife",
        "postalCode": "KY15 7LS",
        "streetAddress": "Cupar Road"
    },
    "email": "enquiries@provostvets.co.uk",
    "employee": [
        {
            "@type": "Person",
            "name": "Emma Mcdonald",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2687.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Practice Management"
            }
        },
        {
            "@type": "Person",
            "name": "Bethany Cobain",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2688.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Practice Management"
            }
        },
        {
            "@type": "Person",
            "name": "Theodora Stefanou",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2684.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Daniela Taylor-Pardo",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2682.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Cheryl Rae",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2681.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Kari Kobus",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Lily Wilson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Agata Kasperek",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Leo Martin",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/6303.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Clio Oreilly",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/3029.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Melissa Fairweather",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2685.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Stacy Paterson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Leah Cheong",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2686.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Megan Hastie",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Rebecca Pountney",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Holly Ferguson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Anna Mccrimmond",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Ailsa Wallace",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Lynsey Lowe",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2690.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        },
        {
            "@type": "Person",
            "name": "Leah Sim",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2691.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        },
        {
            "@type": "Person",
            "name": "Samantha Winters",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        }
    ],
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 56.280296325683594,
        "longitude": -3.1297500133514404
    },
    "latitude": 56.280296325683594,
    "logo": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/clinics/Logo/1304.svg",
    "longitude": -3.1297500133514404,
    "telephone": "01337 832600",
    "openingHours": [
        "Mo 08:30-18:30",
        "Tu 08:30-18:30",
        "Fr 08:30-17:00"
    ]
}
/book-an-appointment/
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Provost Vet Group, Ladybank",
    "description": "From our three clinics, based strategically across East Fife, we provide a comprehensive service across the area.",
    "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/imageFallback.jpg",
    "address": {
        "@type": "PostalAddress",
        "addressCountry": "United Kingdom",
        "addressLocality": "Fife",
        "postalCode": "KY15 7LS",
        "streetAddress": "Cupar Road"
    },
    "email": "enquiries@provostvets.co.uk",
    "employee": [
        {
            "@type": "Person",
            "name": "Emma Mcdonald",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2687.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Practice Management"
            }
        },
        {
            "@type": "Person",
            "name": "Bethany Cobain",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2688.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Practice Management"
            }
        },
        {
            "@type": "Person",
            "name": "Theodora Stefanou",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2684.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Daniela Taylor-Pardo",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2682.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Cheryl Rae",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2681.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Kari Kobus",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Lily Wilson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Agata Kasperek",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Leo Martin",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/6303.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Clio Oreilly",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/3029.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Melissa Fairweather",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2685.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Stacy Paterson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Leah Cheong",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2686.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Megan Hastie",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Rebecca Pountney",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Holly Ferguson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Anna Mccrimmond",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Ailsa Wallace",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Lynsey Lowe",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2690.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        },
        {
            "@type": "Person",
            "name": "Leah Sim",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2691.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        },
        {
            "@type": "Person",
            "name": "Samantha Winters",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        }
    ],
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 56.280296325683594,
        "longitude": -3.1297500133514404
    },
    "latitude": 56.280296325683594,
    "logo": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/clinics/Logo/1304.svg",
    "longitude": -3.1297500133514404,
    "telephone": "01337 832600",
    "openingHours": [
        "Mo 08:30-18:30",
        "Tu 08:30-18:30",
        "Fr 08:30-17:00"
    ]
}
/pet-health-club/
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Provost Vet Group, Ladybank",
    "description": "From our three clinics, based strategically across East Fife, we provide a comprehensive service across the area.",
    "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/imageFallback.jpg",
    "address": {
        "@type": "PostalAddress",
        "addressCountry": "United Kingdom",
        "addressLocality": "Fife",
        "postalCode": "KY15 7LS",
        "streetAddress": "Cupar Road"
    },
    "email": "enquiries@provostvets.co.uk",
    "employee": [
        {
            "@type": "Person",
            "name": "Emma Mcdonald",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2687.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Practice Management"
            }
        },
        {
            "@type": "Person",
            "name": "Bethany Cobain",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2688.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Practice Management"
            }
        },
        {
            "@type": "Person",
            "name": "Theodora Stefanou",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2684.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Daniela Taylor-Pardo",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2682.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Cheryl Rae",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2681.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Kari Kobus",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Lily Wilson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Agata Kasperek",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Leo Martin",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/6303.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Clio Oreilly",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/3029.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinarian"
            }
        },
        {
            "@type": "Person",
            "name": "Melissa Fairweather",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2685.jpg",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Stacy Paterson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Leah Cheong",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2686.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Megan Hastie",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Rebecca Pountney",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Holly Ferguson",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Anna Mccrimmond",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Ailsa Wallace",
            "image": "https://api.clinicsview.ivcevidensia.io/webcontent/fallback/avatarFallback.png",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Veterinary Nurse"
            }
        },
        {
            "@type": "Person",
            "name": "Lynsey Lowe",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2690.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        },
        {
            "@type": "Person",
            "name": "Leah Sim",
            "image": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/profileImage/ProfileImage/2691.webp",
            "hasOccupation": {
                "@type": "Occupation",
                "name": "Receptionist"
            }
        },
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    "logo": "https://d2m2hqynjfguiu.cloudfront.net/webcontent/clinics/Logo/1304.svg",
    "longitude": -3.1297500133514404,
    "telephone": "01337 832600",
    "openingHours": [
        "Mo 08:30-18:30",
        "Tu 08:30-18:30",
        "Fr 08:30-17:00"
    ]
}