The Hay Shed
(https://thehayshed.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is anchored by the naming of an in-house vet, Dr Lucy Robson. However, the schema_json lacks sameAs properties or Person schema to link her or the brothers to external professional footprints. This creates a minor gap where expertise is claimed but not technically wired to external authority anchors.
Marketing claims are tightly coupled with physical evidence. The claim of dust-free hay is explained by a specific mechanical packing system, and the green color claim is supported by the process of indoor drying to prevent sun bleaching. There are no bold performance claims that lack an underlying technical explanation.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thehayshed.co.uk/",
"url": "https://thehayshed.co.uk/",
"name": "Premium Hay and Straw for Pets | Hay Box | The Hay Shed",
"isPartOf": {
"@id": "https://thehayshed.co.uk/#website"
},
"about": {
"@id": "https://thehayshed.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://thehayshed.co.uk/#primaryimage"
},
"image": {
"@id": "https://thehayshed.co.uk/#primaryimage"
},
"thumbnailUrl": "https://thehayshed.co.uk/wp-content/uploads/2024/04/Untitled-2560-x-1529-px.jpg",
"datePublished": "2024-07-10T11:09:37+00:00",
"dateModified": "2026-03-24T20:04:13+00:00",
"description": "Discover premium hay and straw grown in the UK for your beloved pets at The Hay Shed. We also sell treats and forage.",
"breadcrumb": {
"@id": "https://thehayshed.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thehayshed.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/#primaryimage",
"url": "https://thehayshed.co.uk/wp-content/uploads/2024/04/Untitled-2560-x-1529-px.jpg",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2024/04/Untitled-2560-x-1529-px.jpg",
"width": 2560,
"height": 1529,
"caption": "The Hay Shed - Header Image"
},
{
"@type": "BreadcrumbList",
"@id": "https://thehayshed.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://thehayshed.co.uk/#website",
"url": "https://thehayshed.co.uk/",
"name": "The Hay Shed",
"description": "Hay Grown and Packed in the UK",
"publisher": {
"@id": "https://thehayshed.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thehayshed.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thehayshed.co.uk/#organization",
"name": "The Hay Shed",
"url": "https://thehayshed.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/#/schema/logo/image/",
"url": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"width": 104,
"height": 100,
"caption": "The Hay Shed"
},
"image": {
"@id": "https://thehayshed.co.uk/#/schema/logo/image/"
}
}
]
}
/about-the-hay-shed/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thehayshed.co.uk/about-the-hay-shed/",
"url": "https://thehayshed.co.uk/about-the-hay-shed/",
"name": "About The Hay Shed | Growers of Premium Hay In The UK",
"isPartOf": {
"@id": "https://thehayshed.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://thehayshed.co.uk/about-the-hay-shed/#primaryimage"
},
"image": {
"@id": "https://thehayshed.co.uk/about-the-hay-shed/#primaryimage"
},
"thumbnailUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/about-hero-scaled.jpg",
"datePublished": "2023-10-09T13:25:27+00:00",
"dateModified": "2025-12-01T14:02:01+00:00",
"description": "Find out about The Hay Shed. A British company committed to quality and your pet's well-being. Shop now for excellence in every bite!",
"breadcrumb": {
"@id": "https://thehayshed.co.uk/about-the-hay-shed/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thehayshed.co.uk/about-the-hay-shed/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/about-the-hay-shed/#primaryimage",
"url": "https://thehayshed.co.uk/wp-content/uploads/2023/10/about-hero-scaled.jpg",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/about-hero-scaled.jpg",
"width": 2560,
"height": 1926,
"caption": "The Hay Shed Owner in a field on his Northumberland farm"
},
{
"@type": "BreadcrumbList",
"@id": "https://thehayshed.co.uk/about-the-hay-shed/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thehayshed.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About The Hay Shed"
}
]
},
{
"@type": "WebSite",
"@id": "https://thehayshed.co.uk/#website",
"url": "https://thehayshed.co.uk/",
"name": "The Hay Shed",
"description": "Hay Grown and Packed in the UK",
"publisher": {
"@id": "https://thehayshed.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thehayshed.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thehayshed.co.uk/#organization",
"name": "The Hay Shed",
"url": "https://thehayshed.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/#/schema/logo/image/",
"url": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"width": 104,
"height": 100,
"caption": "The Hay Shed"
},
"image": {
"@id": "https://thehayshed.co.uk/#/schema/logo/image/"
}
}
]
}
/product/the-hay-buffet/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thehayshed.co.uk/product/the-hay-buffet/",
"url": "https://thehayshed.co.uk/product/the-hay-buffet/",
"name": "Hay Buffet - The Hay Shed",
"isPartOf": {
"@id": "https://thehayshed.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://thehayshed.co.uk/product/the-hay-buffet/#primaryimage"
},
"image": {
"@id": "https://thehayshed.co.uk/product/the-hay-buffet/#primaryimage"
},
"thumbnailUrl": "https://thehayshed.co.uk/wp-content/uploads/2025/01/Hay-buffet-in-The-Hay-Shed-box.webp",
"datePublished": "2024-04-12T08:35:44+00:00",
"dateModified": "2026-05-20T21:05:26+00:00",
"description": "Not sure which hay your small pet will love? Let them decide with the hay buffet which includes a sample of all our hay types and barley straw bedding.",
"breadcrumb": {
"@id": "https://thehayshed.co.uk/product/the-hay-buffet/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/product/the-hay-buffet/#primaryimage",
"url": "https://thehayshed.co.uk/wp-content/uploads/2025/01/Hay-buffet-in-The-Hay-Shed-box.webp",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2025/01/Hay-buffet-in-The-Hay-Shed-box.webp",
"width": 1149,
"height": 1006,
"caption": "The Hay Shed's rabbit hay buffet box with a mix of 6 types of hay"
},
{
"@type": "BreadcrumbList",
"@id": "https://thehayshed.co.uk/product/the-hay-buffet/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://thehayshed.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://thehayshed.co.uk/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Hay Buffet"
}
]
},
{
"@type": "WebSite",
"@id": "https://thehayshed.co.uk/#website",
"url": "https://thehayshed.co.uk/",
"name": "The Hay Shed",
"description": "Hay Grown and Packed in the UK",
"publisher": {
"@id": "https://thehayshed.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thehayshed.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thehayshed.co.uk/#organization",
"name": "The Hay Shed",
"url": "https://thehayshed.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/#/schema/logo/image/",
"url": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"width": 104,
"height": 100,
"caption": "The Hay Shed"
},
"image": {
"@id": "https://thehayshed.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://thehayshed.co.uk/product/the-hay-buffet/#product",
"name": "Hay Buffet",
"url": "https://thehayshed.co.uk/product/the-hay-buffet/",
"description": "Not sure which of our hays to order for your small pet? Or are you looking to add variety to their feeding schedule? Let them decide which hay is their favourite with the hay buffet.\r\n\r\nThe hay buffet includes tasters of our six varieties of hay - Timothy, Meadow, Oat, Rye Grass, Green Wheat, and Alfalfa.\r\n\r\nPlease note each section of hay weighs approximately 100g. The total weight of this product is 600g.",
"image": "https://thehayshed.co.uk/wp-content/uploads/2025/01/Hay-buffet-in-The-Hay-Shed-box.webp",
"sku": "HAY-BUFFET",
"offers": [
{
"@type": "Offer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "14.99",
"priceCurrency": "GBP",
"valueAddedTaxIncluded": false,
"validThrough": "2027-12-31"
}
],
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock",
"url": "https://thehayshed.co.uk/product/the-hay-buffet/",
"seller": {
"@type": "Organization",
"name": "The Hay Shed",
"url": "https://thehayshed.co.uk"
}
}
]
}
]
/pick-your-pet/rabbit-hay/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thehayshed.co.uk/pick-your-pet/rabbit-hay/",
"url": "https://thehayshed.co.uk/pick-your-pet/rabbit-hay/",
"name": "Rabbit Hay - Hay For Rabbits UK - Bunny Hay",
"isPartOf": {
"@id": "https://thehayshed.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://thehayshed.co.uk/pick-your-pet/rabbit-hay/#primaryimage"
},
"image": {
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},
"thumbnailUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/rabbit-pick-header-scaled.jpg",
"datePublished": "2023-10-10T09:18:25+00:00",
"dateModified": "2024-09-26T13:48:05+00:00",
"description": "Shop premium hay for happy rabbits at The Hay Shed. Nutritious and delicious, our selection ensures your furry friend's health and happiness",
"breadcrumb": {
"@id": "https://thehayshed.co.uk/pick-your-pet/rabbit-hay/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
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"url": "https://thehayshed.co.uk/wp-content/uploads/2023/10/rabbit-pick-header-scaled.jpg",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/rabbit-pick-header-scaled.jpg",
"width": 2560,
"height": 1299,
"caption": "rabbit hay"
},
{
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"name": "Home",
"item": "https://thehayshed.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pick your Pet",
"item": "https://thehayshed.co.uk/pick-your-pet/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Rabbit Hay"
}
]
},
{
"@type": "WebSite",
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"url": "https://thehayshed.co.uk/",
"name": "The Hay Shed",
"description": "Hay Grown and Packed in the UK",
"publisher": {
"@id": "https://thehayshed.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thehayshed.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thehayshed.co.uk/#organization",
"name": "The Hay Shed",
"url": "https://thehayshed.co.uk/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/#/schema/logo/image/",
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"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"width": 104,
"height": 100,
"caption": "The Hay Shed"
},
"image": {
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}
}
]
}
/pick-your-pet/guinea-pig-hay/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thehayshed.co.uk/pick-your-pet/guinea-pig-hay/",
"url": "https://thehayshed.co.uk/pick-your-pet/guinea-pig-hay/",
"name": "Hay For Guinea Pigs | Guinea Pig Hay - The Hay Shed",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
"image": {
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},
"thumbnailUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/12/Screenshot-184.png",
"datePublished": "2023-10-10T13:00:52+00:00",
"dateModified": "2024-09-26T13:54:25+00:00",
"description": "Ensure your guinea pigs thrive with premium hay tailored to their dietary needs. Explore our high-quality hay selection, crafted to promote their health and happiness.",
"breadcrumb": {
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},
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}
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"height": 817,
"caption": "guinea pig hay"
},
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},
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"@type": "ListItem",
"position": 2,
"name": "Pick your Pet",
"item": "https://thehayshed.co.uk/pick-your-pet/"
},
{
"@type": "ListItem",
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"name": "Guinea Pig Hay"
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"url": "https://thehayshed.co.uk/",
"name": "The Hay Shed",
"description": "Hay Grown and Packed in the UK",
"publisher": {
"@id": "https://thehayshed.co.uk/#organization"
},
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},
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}
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"inLanguage": "en-GB"
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"@id": "https://thehayshed.co.uk/#organization",
"name": "The Hay Shed",
"url": "https://thehayshed.co.uk/",
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"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"width": 104,
"height": 100,
"caption": "The Hay Shed"
},
"image": {
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}
}
]
}
/pick-your-pet/hamster-hay/
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"@id": "https://thehayshed.co.uk/pick-your-pet/hamster-hay/",
"url": "https://thehayshed.co.uk/pick-your-pet/hamster-hay/",
"name": "Hamster Hay | Hay For Pet Hamsters UK - The Hay Shed",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
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"datePublished": "2023-10-10T13:04:40+00:00",
"dateModified": "2024-09-26T14:01:47+00:00",
"description": "Shop premium hay for happy hamsters at The Hay Shed. Nutritious and delicious, our careful selection ensures your furry friend's health and happiness.",
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},
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},
{
"@type": "ListItem",
"position": 2,
"name": "Pick your Pet",
"item": "https://thehayshed.co.uk/pick-your-pet/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Hamster Hay"
}
]
},
{
"@type": "WebSite",
"@id": "https://thehayshed.co.uk/#website",
"url": "https://thehayshed.co.uk/",
"name": "The Hay Shed",
"description": "Hay Grown and Packed in the UK",
"publisher": {
"@id": "https://thehayshed.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thehayshed.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://thehayshed.co.uk/#organization",
"name": "The Hay Shed",
"url": "https://thehayshed.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://thehayshed.co.uk/#/schema/logo/image/",
"url": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"contentUrl": "https://thehayshed.co.uk/wp-content/uploads/2023/10/woo-emails-hay-shed-logo.png",
"width": 104,
"height": 100,
"caption": "The Hay Shed"
},
"image": {
"@id": "https://thehayshed.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
84Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 1 |
| /about-the-hay-shed/ | 12 | 1 |
| /product/the-hay-buffet/ | 24 | 1 |
| /pick-your-pet/rabbit-hay/ | 12 | 1 |
| /pick-your-pet/guinea-pig-hay/ | 12 | 1 |
| /pick-your-pet/hamster-hay/ | 12 | 1 |
Explore the other reputation pillars for The Hay Shed
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Hay Shed, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Hay Shed: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thehayshed.co.uk to view the most current version of its content and see directly what this company is about and what it offers.