Information Density: Findlay Design Dumfries – Signal Evidence & AI Readability

Findlay Design Dumfries

(http://www.ianfindlay.co.uk) 📸 Data Snapshot: May 22, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
18 Impact Weight: 30 / 100
60% Reputation

The information density is extremely low, with the homepage containing only 732 characters and all other 5 crawled pages returning 404 Not Found errors. Headings like web development and graphic design are descriptive but the accompanying body text relies on qualitative fluff such as skillfully designed and stunning images. Aside from the claim of being founded in 2004, there are zero specific numbers, named clients, or technical frameworks mentioned across the site. The ratio of generic marketing language to substantive data is nearly 10:1.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE · THIN (http://www.ianfindlay.co.uk) Findlay Design Dumfries | Findlay Design
Home
Web
Graphics
Logo design
Photography
About us

[H1]
Findlay Design Dumfries

founded in 2004 and based in Dumfries we supply businesses with website design and development, graphic design for print and branding, and photography

[IMG: Website and web development portfolio]
[H2] web development
building skillfully designed, professionally coded websites

[H2] graphic design
creating simple, effective design solutions for print
[IMG: Graphic design and print portfolio]

[IMG: Photography portfolio]
[H2] photography
photographing stunning images for print and web

[H2] Want to chat about a project?
732 chars
SUB-PAGE · THIN (http://ianfindlay.co.uk/portfolio/web/) 404 Not Found
[H1] Not Found
The requested URL was not found on this server.
Additionally, a 404 Not Found
error was encountered while trying to use an ErrorDocument to handle the request.
174 chars
SUB-PAGE · THIN (http://ianfindlay.co.uk/portfolio/graphic-design/) 404 Not Found
[H1] Not Found
The requested URL was not found on this server.
Additionally, a 404 Not Found
error was encountered while trying to use an ErrorDocument to handle the request.
174 chars
SUB-PAGE · THIN (http://ianfindlay.co.uk/portfolio/photography/) 404 Not Found
[H1] Not Found
The requested URL was not found on this server.
Additionally, a 404 Not Found
error was encountered while trying to use an ErrorDocument to handle the request.
174 chars
SUB-PAGE · THIN (http://ianfindlay.co.uk/cdn-cgi/l/email-protection/) 404 Not Found
[H1] Not Found
The requested URL was not found on this server.
Additionally, a 404 Not Found
error was encountered while trying to use an ErrorDocument to handle the request.
174 chars
SUB-PAGE · THIN (http://ianfindlay.co.uk/privacy-statement/) 404 Not Found
[H1] Not Found
The requested URL was not found on this server.
Additionally, a 404 Not Found
error was encountered while trying to use an ErrorDocument to handle the request.
174 chars
🧭 Industry Context — common generic-claim patterns in Photography, Video & Creative Studios to weigh the text against
Generic Claims: capturing your story, moments that last forever, award-winning photographer, creative vision brought to life, stunning visuals, unforgettable memories…
Red Flags: portfolio with inconsistent styles suggesting multiple photographers, no pricing information at all, stock photos used in marketing materials, award claims without named awarding body, unlimited usage rights at suspiciously low prices, no contract or terms of service mentioned…
Semantic Drift Patterns: portfolio shows one style but claims versatility in every genre, homepage positions as editorial but services are event coverage, claims commercial photography but portfolio is personal projects, premium positioning but pricing page reveals budget packages…
Proof Expectations: portfolio with consistent body of recent work, specific equipment and technique information, named clients or publications with verifiable credits, real testimonials linked to specific projects, clear pricing or investment information, deliverable specifications and timelines…