Findlay Design Dumfries
(http://www.ianfindlay.co.uk) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site currently shows a review_count of 0 and a proof_links_count of only 1 on the homepage, which is likely an internal or email link. While there is no ‘Trust Theatre’ flag for fake reviews, the site makes bold performance claims such as building skillfully designed websites without any reachable evidence. The complete absence of an external proof path or a reachable portfolio renders all claims of quality entirely unsubstantiated.
The ratio of verifiable evidence to assertions is effectively zero. Every major service category (web, graphics, photography) is an assertion of skill without a single named project, client testimonial, or technical specification. The only objective fact provided is the founding year, but without a functioning portfolio, this piece of data lacks the necessary context to serve as proof of ongoing professional activity.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /portfolio/web/ | 0 | 0 |
| /portfolio/graphic-design/ | 0 | 0 |
| /portfolio/photography/ | 0 | 0 |
| /cdn-cgi/l/email-protection/ | 0 | 0 |
| /privacy-statement/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
This page presents a snapshot of public data from Findlay Design Dumfries, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Findlay Design Dumfries: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.ianfindlay.co.uk to view the most current version of its content and see directly what this company is about and what it offers.