Freeman Forman
(https://www.freemanforman.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
A critical authority gap exists due to stale content; the schema_json indicates the NewsArticle and property-related pages have not been updated since July 2021, a delta of 58 months from the current date. Additionally, while the business claims to be ‘local property experts,’ no individual team members are named or connected via Person schema, leaving the claim of ‘expert’ authority entirely faceless and unverified.
There is a disconnect between the bold performance claims and the provided evidence. Assertions like ‘Thousands of landlords trust us’ and having a ‘database of 60,000 active buyers’ are significant numbers that lack any external audit, link, or methodology. The marketing tone suggests high-volume success, but the site provides no case studies or recent ‘sold’ data to prove these results aren’t just legacy metrics.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"description": "Freeman Forman was formed in 1989 to specialise in the sale of Country Houses in the East Sussex area. Over the following 15 years the firm increased with a network of offices in East Sussex and the Weald of Kent.",
"address": {
"@type": "PostalAddress",
"streetAddress": "38 Mount Street",
"addressLocality": "Battle",
"addressRegion": "East Sussex",
"postalCode": "TN33 0EG",
"addressCountry": "United Kingdom"
},
"telephone": "01424773888",
"brand": {
"@type": "Brand",
"name": "Freeman Forman Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
/services/property-valuation/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.freemanforman.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.freemanforman.co.uk/services"
},
{
"@type": "ListItem",
"position": 3,
"name": "Property valuation",
"item": "https://www.freemanforman.co.uk/services/property-valuation"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Property Valuation",
"image": [
"//mr2.homeflow-assets.co.uk/files/site_asset/image/4498/7480/768x512/propertyvaluation.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk"
}
],
"description": "Get a free valuation and find out how much your property could sell or let for.",
"url": "https://www.freemanforman.co.uk/services/property-valuation?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"description": "Freeman Forman was formed in 1989 to specialise in the sale of Country Houses in the East Sussex area. Over the following 15 years the firm increased with a network of offices in East Sussex and the Weald of Kent.",
"address": {
"@type": "PostalAddress",
"streetAddress": "38 Mount Street",
"addressLocality": "Battle",
"addressRegion": "East Sussex",
"postalCode": "TN33 0EG",
"addressCountry": "United Kingdom"
},
"telephone": "01424773888",
"brand": {
"@type": "Brand",
"name": "Freeman Forman Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/services/insurance/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.freemanforman.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.freemanforman.co.uk/services"
},
{
"@type": "ListItem",
"position": 3,
"name": "Insurance",
"item": "https://www.freemanforman.co.uk/services/insurance"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Insurance",
"image": [
"//mr0.homeflow-assets.co.uk/files/site_asset/image/4500/4651/768x512/insurance.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk"
}
],
"description": "Ensuring you're adequately insured whether you are a property owner, a buy-to-let investor or a tenant is vital.",
"url": "https://www.freemanforman.co.uk/services/insurance?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"description": "Freeman Forman was formed in 1989 to specialise in the sale of Country Houses in the East Sussex area. Over the following 15 years the firm increased with a network of offices in East Sussex and the Weald of Kent.",
"address": {
"@type": "PostalAddress",
"streetAddress": "38 Mount Street",
"addressLocality": "Battle",
"addressRegion": "East Sussex",
"postalCode": "TN33 0EG",
"addressCountry": "United Kingdom"
},
"telephone": "01424773888",
"brand": {
"@type": "Brand",
"name": "Freeman Forman Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/sell/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.freemanforman.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sell",
"item": "https://www.freemanforman.co.uk/sell"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Sell",
"image": [
"//mr1.homeflow-assets.co.uk/files/site_asset/image/4629/8458/768x512/bf2-sell.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk"
}
],
"description": "How much is your home worth?",
"url": "https://www.freemanforman.co.uk/sell?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"description": "Freeman Forman was formed in 1989 to specialise in the sale of Country Houses in the East Sussex area. Over the following 15 years the firm increased with a network of offices in East Sussex and the Weald of Kent.",
"address": {
"@type": "PostalAddress",
"streetAddress": "38 Mount Street",
"addressLocality": "Battle",
"addressRegion": "East Sussex",
"postalCode": "TN33 0EG",
"addressCountry": "United Kingdom"
},
"telephone": "01424773888",
"brand": {
"@type": "Brand",
"name": "Freeman Forman Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/let/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.freemanforman.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Let",
"item": "https://www.freemanforman.co.uk/let"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Let",
"image": [
"//mr1.homeflow-assets.co.uk/files/site_asset/image/4645/4840/768x512/bf2-let.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk"
}
],
"description": "With growing tenant demand, how much rent could you get for your property?",
"url": "https://www.freemanforman.co.uk/let?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"description": "Freeman Forman was formed in 1989 to specialise in the sale of Country Houses in the East Sussex area. Over the following 15 years the firm increased with a network of offices in East Sussex and the Weald of Kent.",
"address": {
"@type": "PostalAddress",
"streetAddress": "38 Mount Street",
"addressLocality": "Battle",
"addressRegion": "East Sussex",
"postalCode": "TN33 0EG",
"addressCountry": "United Kingdom"
},
"telephone": "01424773888",
"brand": {
"@type": "Brand",
"name": "Freeman Forman Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/properties/sales/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.freemanforman.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Properties for sale",
"item": "https://www.freemanforman.co.uk/properties/sales"
}
]
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Freeman Forman",
"url": "www.freemanforman.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"description": "Freeman Forman was formed in 1989 to specialise in the sale of Country Houses in the East Sussex area. Over the following 15 years the firm increased with a network of offices in East Sussex and the Weald of Kent.",
"address": {
"@type": "PostalAddress",
"streetAddress": "38 Mount Street",
"addressLocality": "Battle",
"addressRegion": "East Sussex",
"postalCode": "TN33 0EG",
"addressCountry": "United Kingdom"
},
"telephone": "01424773888",
"brand": {
"@type": "Brand",
"name": "Freeman Forman Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/4626/3873/_x_/FreemanForeman_Logo.png",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.freemanforman.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
21Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
| /services/property-valuation/ | 2 | 0 |
| /services/insurance/ | 2 | 0 |
| /sell/ | 5 | 0 |
| /let/ | 5 | 0 |
| /properties/sales/ | 2 | 0 |
Explore the other reputation pillars for Freeman Forman
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Freeman Forman, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Freeman Forman: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.freemanforman.co.uk to view the most current version of its content and see directly what this company is about and what it offers.