Frost's Estate Agents
(https://www.frosts.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the schema_json identifying Frost’s as part of LSL Property Services, a major industry player. While specific experts are named in testimonials, there is a lack of Person schema or dedicated profile pages for these agents in the provided data. The technical implementation is clean with a consistent heading hierarchy across all pages.
The disconnect is low; most performance claims are backed by ‘Internal statistics 2023′ or real-time property listings. The Renters’ Rights Act blog posts are dated May 2026, aligning perfectly with the current system date of May 21, 2026, proving the site’s content is actively maintained and technically current.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
}
]
/free-property-valuation/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/free-property-valuation",
"name": "Property valuation"
}
}
]
}
]
/mortgages/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/mortgages",
"name": "Mortgages"
}
}
]
}
]
/branches/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/branches",
"name": "Branch Search"
}
}
]
}
]
/sell/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/sell",
"name": "Sell"
}
}
]
}
]
/landlords/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/landlords",
"name": "Landlords"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 85 | 1 |
| /free-property-valuation/ | 101 | 1 |
| /mortgages/ | 51 | 2 |
| /branches/ | 8 | 1 |
| /sell/ | 109 | 1 |
| /landlords/ | 99 | 1 |
This page presents a snapshot of public data from Frost's Estate Agents, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Frost's Estate Agents: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.frosts.co.uk to view the most current version of its content and see directly what this company is about and what it offers.