Frost's Estate Agents
(https://www.frosts.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a high review count of 1,668 Google reviews with a proof_links_count of 1 on most pages, indicating some level of external verification. However, the ‘award winning’ claim under the Sell page’s Reasons to choose Frost’s lacks specific award names or dates in the text, relying on an image placeholder. Reviews are detailed and name specific staff members (e.g., Nick Baker, Shelby, Clinton), which significantly reduces the BS factor compared to anonymous testimonials.
Proof density is high. The Landlords page contains 12 specific property listings with actual prices (e.g., £1,750 pcm) and availability dates (e.g., 26/05/2026), moving beyond vague claims to real-world evidence. The Mortgage page lists £2.3 billion in submission value, providing a scale that most boutique agency sites fail to quantify.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 85 | 1 |
| /free-property-valuation/ | 101 | 1 |
| /mortgages/ | 51 | 2 |
| /branches/ | 8 | 1 |
| /sell/ | 109 | 1 |
| /landlords/ | 99 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
}
]
/free-property-valuation/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/free-property-valuation",
"name": "Property valuation"
}
}
]
}
]
/mortgages/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/mortgages",
"name": "Mortgages"
}
}
]
}
]
/branches/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/branches",
"name": "Branch Search"
}
}
]
}
]
/sell/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/sell",
"name": "Sell"
}
}
]
}
]
/landlords/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Frost's",
"url": "https://www.frosts.co.uk"
},
{
"@type": "Organization",
"name": "Frost's",
"url": "https://www.frosts.co.uk",
"logo": "https://www.frosts.co.uk/images/logo.png",
"address": {
"@type": "PostalAddress"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.lslps.co.uk/images/logo.png?v=2"
},
"@context": "http://schema.org"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "/landlords",
"name": "Landlords"
}
}
]
}
]
This page presents a snapshot of public data from Frost's Estate Agents, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Frost's Estate Agents: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.frosts.co.uk to view the most current version of its content and see directly what this company is about and what it offers.