Pigeon
(https://pigeon.co.uk) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site lists a highly experienced board of directors with verifiable backgrounds at Bidwells and Savills, yet the technical implementation fails to connect these experts via Person schema or sameAs links. There is a technical credibility gap as multiple pages, including the homepage, have empty H1 tags, indicating a lack of basic technical SEO/structural hygiene despite claims of professional excellence.
There is a slight disconnect between the marketing tone of forward-thinking property company and the actual evidence provided, which is increasingly stale. As of May 2026, many primary case studies (Thetford 2015, Sherburn 2019, Stevenage 2021) are 5-10 years old, suggesting a possible slowdown in recent realized outcomes compared to the pipeline claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/",
"url": "https://www.pigeon.co.uk/",
"name": "Home - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-15T13:59:34+00:00",
"dateModified": "2026-01-20T08:59:56+00:00",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/who-we-are/",
"url": "https://www.pigeon.co.uk/who-we-are/",
"name": "Land Promoters - Who We Are - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-15T20:19:55+00:00",
"dateModified": "2026-01-07T08:47:53+00:00",
"description": "As specialist land promoters, our team at Pigeon combine deep property knowledge to deliver outstanding results for our stakeholders.",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/who-we-are/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/who-we-are/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/who-we-are/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pigeon.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who we are"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-do/land/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/what-we-do/land/",
"url": "https://www.pigeon.co.uk/what-we-do/land/",
"name": "Strategic Land Promotion - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-19T23:01:51+00:00",
"dateModified": "2025-07-01T13:37:43+00:00",
"description": "Strategic land promotion expertise at Pigeon. Our team maximises returns for landowners - click here to find out more.",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/what-we-do/land/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/what-we-do/land/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/what-we-do/land/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pigeon.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What we do",
"item": "https://www.pigeon.co.uk/what-we-do/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Land"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-do/development/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/what-we-do/development/",
"url": "https://www.pigeon.co.uk/what-we-do/development/",
"name": "Commercial Development Experts - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-19T23:02:23+00:00",
"dateModified": "2026-01-20T12:20:06+00:00",
"description": "The commercial development experts at Pigeon have a commercial pipeline of sites along key transport corridors in the Suffolk region.",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/what-we-do/development/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/what-we-do/development/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/what-we-do/development/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pigeon.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What we do",
"item": "https://www.pigeon.co.uk/what-we-do/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Development"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /who-we-are/ | 2 | 0 |
| /what-we-do/land/ | 9 | 0 |
| /what-we-do/development/ | 2 | 0 |
This page presents a snapshot of public data from Pigeon, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pigeon: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pigeon.co.uk to view the most current version of its content and see directly what this company is about and what it offers.