Pigeon
(https://pigeon.co.uk) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site triggers the trust theatre flag because it displays a review_count (9 on the Land page) without any proof_links_count or clickable external validation. While it includes named testimonials from figures like Tom Fraser (Savills) and Patrick Fisher, these are static text without verifiable links. Performance claims such as a high success rate are asserted but not supported by a specific percentage or independent audit link.
The proof density is high in terms of volume but moderate in terms of recency. The site lists over 10 specific case studies with acreages, unit counts (e.g., 5,000 homes at Thetford), and named purchasers. This outweighs the vague assertions, though the lack of external proof paths (links to planning approvals or news articles) keeps the score in the low-30s.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /who-we-are/ | 2 | 0 |
| /what-we-do/land/ | 9 | 0 |
| /what-we-do/development/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/",
"url": "https://www.pigeon.co.uk/",
"name": "Home - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-15T13:59:34+00:00",
"dateModified": "2026-01-20T08:59:56+00:00",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/who-we-are/",
"url": "https://www.pigeon.co.uk/who-we-are/",
"name": "Land Promoters - Who We Are - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-15T20:19:55+00:00",
"dateModified": "2026-01-07T08:47:53+00:00",
"description": "As specialist land promoters, our team at Pigeon combine deep property knowledge to deliver outstanding results for our stakeholders.",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/who-we-are/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/who-we-are/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/who-we-are/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pigeon.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who we are"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-do/land/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/what-we-do/land/",
"url": "https://www.pigeon.co.uk/what-we-do/land/",
"name": "Strategic Land Promotion - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-19T23:01:51+00:00",
"dateModified": "2025-07-01T13:37:43+00:00",
"description": "Strategic land promotion expertise at Pigeon. Our team maximises returns for landowners - click here to find out more.",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/what-we-do/land/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/what-we-do/land/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/what-we-do/land/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pigeon.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What we do",
"item": "https://www.pigeon.co.uk/what-we-do/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Land"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-do/development/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pigeon.co.uk/what-we-do/development/",
"url": "https://www.pigeon.co.uk/what-we-do/development/",
"name": "Commercial Development Experts - Pigeon",
"isPartOf": {
"@id": "https://www.pigeon.co.uk/#website"
},
"datePublished": "2023-05-19T23:02:23+00:00",
"dateModified": "2026-01-20T12:20:06+00:00",
"description": "The commercial development experts at Pigeon have a commercial pipeline of sites along key transport corridors in the Suffolk region.",
"breadcrumb": {
"@id": "https://www.pigeon.co.uk/what-we-do/development/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pigeon.co.uk/what-we-do/development/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pigeon.co.uk/what-we-do/development/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pigeon.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What we do",
"item": "https://www.pigeon.co.uk/what-we-do/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Development"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pigeon.co.uk/#website",
"url": "https://www.pigeon.co.uk/",
"name": "Pigeon",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pigeon.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
This page presents a snapshot of public data from Pigeon, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pigeon: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pigeon.co.uk to view the most current version of its content and see directly what this company is about and what it offers.