Identity & Authority: Your Move – Signal Evidence & AI Readability

Your Move

(https://www.your-move.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

Authority is technically established via JSON-LD through parent organization LSL Property Services and The Property Ombudsman membership, yet a significant credibility gap exists due to the technical implementation. Claiming to be a leading professional agent while serving 404 errors on every primary service page suggests an authority gap where the ‘expert’ digital footprint is broken. There is no Person schema or sameAs links for the ‘thousands of local experts’ mentioned in the body text.

The site makes bold performance claims such as ‘get the best price for your property’ and ‘we’ll work with you to get the best result’ without providing a single case study, average sale-to-asking-price ratio, or timeline metric. The ‘professional’ reputation claimed in the H1 is undermined by the lack of demonstrated results on the sub-pages, which are entirely missing. The only substance supporting performance claims is the qualitative feedback in the reviews, which lacks quantitative aggregation.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Your Move",
        "url": "https://www.your-move.co.uk"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.your-move.co.uk",
        "name": "Your Move",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.your-move.co.uk/images/logo.png",
            "height": "60",
            "width": "112"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
            "addressLocality": "Newcastle upon Tyne",
            "addressRegion": "Tyne and Wear",
            "addressCountry": "GB",
            "postalCode": "NE4 7YJ"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "LSL Property Services",
            "url": "https://www.lslps.co.uk",
            "logo": "https://www.your-move.co.uk/images/lslps.png"
        },
        "memberOf": {
            "@type": "Organization",
            "name": "The Property Ombudsman",
            "url": "https://www.tpos.co.uk/",
            "logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
        }
    }
]
/buy/
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Your Move",
        "url": "https://www.your-move.co.uk"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.your-move.co.uk",
        "name": "Your Move",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.your-move.co.uk/images/logo.png",
            "height": "60",
            "width": "112"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
            "addressLocality": "Newcastle upon Tyne",
            "addressRegion": "Tyne and Wear",
            "addressCountry": "GB",
            "postalCode": "NE4 7YJ"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "LSL Property Services",
            "url": "https://www.lslps.co.uk",
            "logo": "https://www.your-move.co.uk/images/lslps.png"
        },
        "memberOf": {
            "@type": "Organization",
            "name": "The Property Ombudsman",
            "url": "https://www.tpos.co.uk/",
            "logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
        }
    }
]
/property-valuation/
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Your Move",
        "url": "https://www.your-move.co.uk"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.your-move.co.uk",
        "name": "Your Move",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.your-move.co.uk/images/logo.png",
            "height": "60",
            "width": "112"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
            "addressLocality": "Newcastle upon Tyne",
            "addressRegion": "Tyne and Wear",
            "addressCountry": "GB",
            "postalCode": "NE4 7YJ"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "LSL Property Services",
            "url": "https://www.lslps.co.uk",
            "logo": "https://www.your-move.co.uk/images/lslps.png"
        },
        "memberOf": {
            "@type": "Organization",
            "name": "The Property Ombudsman",
            "url": "https://www.tpos.co.uk/",
            "logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
        }
    }
]
/rent/
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Your Move",
        "url": "https://www.your-move.co.uk"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.your-move.co.uk",
        "name": "Your Move",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.your-move.co.uk/images/logo.png",
            "height": "60",
            "width": "112"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
            "addressLocality": "Newcastle upon Tyne",
            "addressRegion": "Tyne and Wear",
            "addressCountry": "GB",
            "postalCode": "NE4 7YJ"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "LSL Property Services",
            "url": "https://www.lslps.co.uk",
            "logo": "https://www.your-move.co.uk/images/lslps.png"
        },
        "memberOf": {
            "@type": "Organization",
            "name": "The Property Ombudsman",
            "url": "https://www.tpos.co.uk/",
            "logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
        }
    }
]
/online-valuation/
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Your Move",
        "url": "https://www.your-move.co.uk"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.your-move.co.uk",
        "name": "Your Move",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.your-move.co.uk/images/logo.png",
            "height": "60",
            "width": "112"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
            "addressLocality": "Newcastle upon Tyne",
            "addressRegion": "Tyne and Wear",
            "addressCountry": "GB",
            "postalCode": "NE4 7YJ"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "LSL Property Services",
            "url": "https://www.lslps.co.uk",
            "logo": "https://www.your-move.co.uk/images/lslps.png"
        },
        "memberOf": {
            "@type": "Organization",
            "name": "The Property Ombudsman",
            "url": "https://www.tpos.co.uk/",
            "logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
        }
    }
]
/sell/
[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Your Move",
        "url": "https://www.your-move.co.uk"
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "url": "https://www.your-move.co.uk",
        "name": "Your Move",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.your-move.co.uk/images/logo.png",
            "height": "60",
            "width": "112"
        },
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "First Floor, Victoria House, Hampshire Court, East Newcastle Business Park, Scotswood Road",
            "addressLocality": "Newcastle upon Tyne",
            "addressRegion": "Tyne and Wear",
            "addressCountry": "GB",
            "postalCode": "NE4 7YJ"
        },
        "parentOrganization": {
            "@type": "Organization",
            "name": "LSL Property Services",
            "url": "https://www.lslps.co.uk",
            "logo": "https://www.your-move.co.uk/images/lslps.png"
        },
        "memberOf": {
            "@type": "Organization",
            "name": "The Property Ombudsman",
            "url": "https://www.tpos.co.uk/",
            "logo": "https://www.your-move.co.uk/images/the-property-onbudsman.png"
        }
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
235Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 215 1
/buy/ 4 1
/property-valuation/ 4 1
/rent/ 4 1
/online-valuation/ 4 1
/sell/ 4 1