Your Move
(https://www.your-move.co.uk) 📸 Data Snapshot: May 21, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
12
Impact Weight: 30 / 100
40% Reputation
The homepage contains high fluff saturation in its H2 headings, such as ‘Get the best price for your property’ and ‘We’re trusted by our happy customers,’ which lack specific metrics or methodology. Substance is found exclusively in the Google review excerpts, which name specific staff members like ‘Maddie M’ and ‘Annaleigh’ at the Durham branch. However, the density score is heavily penalized because 83% of the analyzed pages (5 out of 6) contain zero information due to 404 errors, leaving only the homepage to carry the weight of all claims.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://www.your-move.co.uk) Your Move | Estate Agents and Letting Agents
[H1] Your Move estate agents will help you buy, sell, rent and let We’re one of the most trusted names in the UK and proud of our reputation as professional estate agents. [IMG: Property Valuation] [H3] Property Valuation Book a free, no obligation property valuation and get the best price for your property. Book a free valuation [IMG: Find a local branch] [H3] Find a local branch We have local experts in a network of connected branches across the UK. Find your branch [IMG: Renting] [H3] Rental Valuation Book a no-obligation lettings consultation and discover how much your property could earn. Book a rental valuation [IMG: Google Review Score 5] Thanks for a Great job selling my old Home to the 1st people the Veiwed it . [IMG: Google Review Score 5] Thank you, Maddie M, for the quick replies and great communication over the last week! I really appreciate your responsiveness and help throughout the process. Thank you YourMove! [IMG: Google Review Score 5] Great service from Annaleigh, Nathan, Joanne, Angela and Maddy at your move Durham. Thanks to all of them, very professional and friendly. [IMG: Google Review Score 5] Emily provided an excellent service during my room viewing. She arrived exactly on time, was very professional, and communicated clearly throughout the process. Her phone communication was ... read more [IMG: Google Review Score 5] Emily provided an excellent service during my room viewing. She arrived exactly on time, was very professional, and communicated clearly throughout the process. Her phone communication was also great — she responded quickly, answered all my questions, and made everything easy and stress-free. She was friendly, helpful, and made me feel comfortable during the viewing. I would highly recommend her service to anyone looking for a smooth and professional experience. [IMG: Google Review Score 5] We’re currently in the process of looking to sell our home and have been really impressed with the service from Jessica and the team at Your Move Estate & Lettings… so far. Jessica has ... read more [IMG: Google Review Score 5] We’re currently in the process of looking to sell our home and have been really impressed with the service from Jessica and the team at Your Move Estate & Lettings… so far. Jessica has been friendly, professional and extremely helpful throughout, keeping us updated and making the whole process feel straightforward and stress-free. The communication and advice we’ve received has been excellent, and it’s clear the team genuinely care about their clients. Although we’ve decided to hold off listing for now due to a property purchase falling through, we’ll definitely be using Your Move when the time comes to sell. Would highly recommend Jessica and the team to anyone thinking about buying or selling. Regards Matt [IMG: Google Review Score 5] I can’t recommend Chris, Ashley, Terri, Louise, Libby and Shannon enough. From the very start I noticed their professionalism and friendliness - which is a stark difference to the previous ... read more [IMG: Google Review Score 5] I can’t recommend Chris, Ashley, Terri, Louise, Libby and Shannon enough. From the very start I noticed their professionalism and friendliness - which is a stark difference to the previous estate agents I have dealt with. They are fast too, always updating you and clearly experienced in what they do. Thanks for all the help. View more reviews [H2] Take control with MyMove Updates at your fingertips At Your Move we want you, our customers, to stay up to date with every aspect of your sale, let, purchase and tenancy. Introducing the MyMove app where all our customers can get notifications about their property directly to their mobile. Learn more [H2] Take control with MyMove Updates at your fingertips At Your Move we want you, our customers, to stay up to date with every aspect of your sale, let, purchase and tenancy. Introducing the MyMove app where all our customers can get notifications about their property directly to their mobile. Learn more [IMG: MyMove] [H2] How Your Move can help you We offer a comprehensive service with thousands of local property experts. [IMG: Buying] [H3] Buying Looking to buy? Your Move has thousands of properties for sale and will help find you your new home. Property search [IMG: Selling] [H3] Selling If you’re thinking of selling soon or just curious about what your home might be worth. Selling your home [IMG: Renting] [H3] Renting We have rental properties nationwide, with a wealth of experience in finding tenants their perfect home. Rental properties [IMG: Landlords] [H3] Landlords As a letting agent, we understand your rental needs and will work with you to get the best result. Letting your property
4893 chars
SUB-PAGE · THIN (https://your-move.co.uk/buy/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
360 chars
SUB-PAGE · THIN (https://your-move.co.uk/property-valuation/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
360 chars
SUB-PAGE · THIN (https://your-move.co.uk/rent/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
360 chars
SUB-PAGE · THIN (https://your-move.co.uk/online-valuation/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
360 chars
SUB-PAGE · THIN (https://your-move.co.uk/sell/) 404 Error: Sorry this page cannot be found
[H1] Sorry, the page you were looking for could not be found It is possible that the page you were looking for may have been moved, updated or deleted. Go to your-move.co.uk homepage [H3] You may be interested in... Search for a property to buy Search for a property to rent Find a your local branch Login to your My Move account Read our blog Contact us
360 chars
🧭 Industry Context — common generic-claim patterns in Real Estate, Property & Lettings to weigh the text against
Generic Claims:
your dream home awaits, local experts with global reach, trusted property professionals, we know the local market, selling homes faster, achieving record prices…
Red Flags:
no professional body membership displayed, no client money protection evidence, fees available only on request, sold claims without verifiable evidence, guaranteed sale prices or timelines, no redress scheme membership visible…
Semantic Drift Patterns:
homepage claims luxury property specialist but listings are average stock, claims local expertise but covers an unrealistically wide area, homepage promises marketing package but services page is basic listing, claims investment expertise but no investment-specific services offered…
Proof Expectations:
Propertymark or RICS membership details, client money protection certificate, current property listings with real images, specific sold or let track record with evidence, transparent fee structure including VAT, redress scheme membership (Property Ombudsman)…
Explore the other reputation pillars for Your Move
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Your Move, captured on May 21, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Your Move: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.your-move.co.uk to view the most current version of its content and see directly what this company is about and what it offers.